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The Scientific Research

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.

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What is Research?

Systematized effort to gain new knowledgeRedman and Mory

the manipulation of things, concepts or symbols forthe purpose of generalizing to extend, correct orverify knowledge, whether that knowledge aids inconstruction of theory or in the practice of an art -D.S. Lesinger and M.Stephenson

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Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22

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Defining and redefining problems, formulatinghypothesis or suggested solutions; collecting, organizingand evaluating data; making deductions and reachingconclusions; and at last carefully testing the conclusionsto determine whether they fit the formulated hypothesis

Clifford Woody

Business research is an organized, systematic, data-based, critical, objective, scientific inquiry or investigationinto a specific problem undertaken with the purpose offinding solutions to it.

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.

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Factors stimulating interest inresearch

Explosive growth and influence of internet

Stakeholder are more demanding

Vigorous competition

More government intervention

More complex decision Greater computing power and speed

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna EngineeringCollege, Coimbatore - 22.

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Importance of knowledge of Researchin business

Business world is more complicated and complex

Enables to identify and define opportunities and problems

Identify critical issues, and implement the right course of action throughstrategies /tactics

Understand, predict and control the environment

Identify problem situation before they get out of control

To interact with the research consultants effectively and to get themaximum benefit out of them

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.

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Evaluate and discriminate the research findings

based on the soundness of methodology Understand the research reports prepared by

professionals so as to take intelligent, educated,calculated risks

Avoid making decisions on subjective or biasedmanner

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22

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Hallmarks of Scientific Research

Purposiveness

Precision and Confidence Rigor

Generalizability

Replicability Parsimony

Testability

ObjectivityAuthor: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.

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The Building Blocks of Science in Research

Deduction

Induction

Hypothetico-deductive

The Process Observing the phenomena

Identifying the problem

Constructing theory

Developing hypotheses Developing the research design

Collecting data

Analyzing the data and

Interpreting the results

Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.