1The Scientific Research [Compatibility Mode]
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Transcript of 1The Scientific Research [Compatibility Mode]
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8/6/2019 1The Scientific Research [Compatibility Mode]
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The Scientific Research
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
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What is Research?
Systematized effort to gain new knowledgeRedman and Mory
the manipulation of things, concepts or symbols forthe purpose of generalizing to extend, correct orverify knowledge, whether that knowledge aids inconstruction of theory or in the practice of an art -D.S. Lesinger and M.Stephenson
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Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22
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Defining and redefining problems, formulatinghypothesis or suggested solutions; collecting, organizingand evaluating data; making deductions and reachingconclusions; and at last carefully testing the conclusionsto determine whether they fit the formulated hypothesis
Clifford Woody
Business research is an organized, systematic, data-based, critical, objective, scientific inquiry or investigationinto a specific problem undertaken with the purpose offinding solutions to it.
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
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Factors stimulating interest inresearch
Explosive growth and influence of internet
Stakeholder are more demanding
Vigorous competition
More government intervention
More complex decision Greater computing power and speed
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna EngineeringCollege, Coimbatore - 22.
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Importance of knowledge of Researchin business
Business world is more complicated and complex
Enables to identify and define opportunities and problems
Identify critical issues, and implement the right course of action throughstrategies /tactics
Understand, predict and control the environment
Identify problem situation before they get out of control
To interact with the research consultants effectively and to get themaximum benefit out of them
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
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Evaluate and discriminate the research findings
based on the soundness of methodology Understand the research reports prepared by
professionals so as to take intelligent, educated,calculated risks
Avoid making decisions on subjective or biasedmanner
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22
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Hallmarks of Scientific Research
Purposiveness
Precision and Confidence Rigor
Generalizability
Replicability Parsimony
Testability
ObjectivityAuthor: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.
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The Building Blocks of Science in Research
Deduction
Induction
Hypothetico-deductive
The Process Observing the phenomena
Identifying the problem
Constructing theory
Developing hypotheses Developing the research design
Collecting data
Analyzing the data and
Interpreting the results
Author: Dr.K.Chitra, Professor & Head, Department of Management Studies, Sri Ramakrishna Engineering College, Coimbatore - 22.