1Mr.Afridi. KARDAN Intitute, Kabul1 The Marketing Forces Lecture-2 Waleed Khan Afridi MS-Leading to...
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Transcript of 1Mr.Afridi. KARDAN Intitute, Kabul1 The Marketing Forces Lecture-2 Waleed Khan Afridi MS-Leading to...
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1Mr.Afridi. KARDAN Intitute, Kabul 1
The Marketing ForcesLecture-2
Waleed Khan AfridiMS-Leading to PhD
Member SDPI, South Asia
Member PJMS
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Firms Marketing Forces
• The external forces exists outside the organization. These forces are not controlled by the organization.
• The internal forces exists inside the organization. They are controlled by the organization.
External Marketing Forces
Forces
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External Marketing Forces
• It includes Demographics, Economic Conditions, Competitors, Political and Legal forces and Technology, Suppliers and Distributors which effects a firm’s marketing activities.
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Demographics
• These are the characteristics of human population such as age, size, distribution and growth.
• It includes the ages of males, females, children and old and young people in a market.
• It includes education level of consumers.
• It includes the gender ratio (percentage) of males and females in a market.
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Economic Conditions
• Includes the purchasing power of the customer and spending patterns.
• It includes the value of money, such as AFs.
• It includes the salaries of consumers.
• It includes the living style of consumers.
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Competitors
• Competitors are those companies that produce the same products in one market.
• Example: Dell and ACER Companies are producing same kind of Laptops.
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Political and Legal forces
• The political and legal forces include laws, government agencies, departments that make rules and regulations related to marketing in a country.
• It includes, Ministry of Commerce, and Supreme court of Afghanistan.
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Technology
• Technology includes Electronic or computer products that we use in the marketing activities of a company.
• Example: Electronic Boards for advertising at Shehr-e-Now are used by marketing firms.
•
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COMPANY
Demo-graphics
Economicconditions
Politicaland legal
forces
Competition
Technology
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Distributors and Sellers
It includes the Market, Suppliers, Distributors, and all those who purchase and transfer the goods from producers and deliver them to different places/markets.
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Internal Marketing Forces• Human Resources: All the
Employees working for an organization are called as human resources.
• Example: Marketing managers, Product Managers, Laborers.
• Research and Development: Any activity that can lead a business to develop some new idea or then improve the existing product.
It includes generating new ideas.
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• Production Facilities: It includes, machinery, computers, trucks, workers, mechanics that a company uses to produce goods and services for consumers.
• Financial Resources: The amount of money that a
firm has maintained with itself at bank.
A company needs to have money to perform marketing activities.
For purchasing raw-materials from suppliers a company needs to pay money to them and it is called as financial resources of the company.
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13Mr.Afridi. KARDAN Intitute, Kabul 13
Thank you very much for your time. Please do let me know if you are having any problem.
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