1.Final Cafe Go Green

8/4/2019 1.Final Cafe Go Green

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PADMASHREE DR. D. Y. PATIL UNIVERSITY

DEPARTMENTOF BUSINESS MANAGEMENT

Subject : Business Policy And Strategic Management

Topic : Opening A Restaurant


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GROUP MEMBERS

No. Name Roll No.

1. Navin Roy 010114

2. Sidhant Agrawal 010163

3. Mayur H 010170

4. Suraj Kadam 010119

5. Dipak Pansare 010145

6. Lilesh Koli 010196

7. Deepak K 010178


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BUSINESS PLAN

FOR

ECO-CAFE


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ABOUT COFFEE INDUSTRY

Cafs are increasingly becoming more than

places to sip coffee.People are willing to spend

on luxury. India has now become one of the

fastest growing coffee markets in the world.

The caf industry in India is growing at the rate of

7%.

Key players in Caf industry are CCD , Barista,Costa Coffee .


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COMPANY PROFILE

Eco-cafe is a partnership firm of 7 members.

The investment would be of Rs. 60 lakh .

The opening of the restaurant will be in October 2011.


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MISSION

The mission is to provide quality service at an

affordable price. We at eco-cafe try to get you

maximum worth of your visit to us. We believe that

every customer comes with a belief and trust on us.

Eco-Cafe will make it best effort to create a unique

place where customers can, socialize with each other

in a comfortable and relaxing environment


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KEYSTO SUCCESS

Product quality: Food and coffee-based beverages

are our products. They must be of the high quality

and value.

Service: Each member of the staff will be efficient,

and attentive.

Marketing: Local T.V Channel, Pemplets .

Management: Proper inventory, employee

management, and quality control is key.


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GROWTH TRENDS IN THIS

BUSINESS

After establishing as leading caf/ restaurant we will try

to go for chain of our caf.

To motivate our worker we provide incentives, wageincrement and to make our worker perfect in their fields

we provide them proper and regular training because

taste and preferences are dynamic in nature.

A survey system is also taken in action to know

satisfaction and further requirements of consumers.

We try to provide world class facility to retain our

customer for future.


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COMPETITORS

Hotel Spice & Grill

Hotel Ambika

Hotel Royal Rasoi

Chaat K Thaat

(They are not a core competitor . So there is lesscompetition)


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MARKETING MIX

PRODUCT

Eco-caf is an themed restaurant. Its theme

based on GO GREEN.

It is a caf/coffeehouse/gift house

The venue features brewed coffee and

espresso-based beverages, natural ice-cream,fruit creams and natural juices, and other

beverages typically associated with a coffee

shop.


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PRODUCT MIX

Coffee Quick Bites CoolRefreshers

Eco caf special Samosa Fruit Juices

Cappuchino Puff Fruit Creams

Caf Latte Pizza Cold Drinks

Irish Coffee French Fries Mocktels

Cold Coffee Wraps Fruit Bear

Iced Eskimo Burger Lime Soda

Sweet Mint Sandwiches Mineral Water

Espresso Cakes, Pastries Milk Shakes


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OUROTHERPRODUCTSARE

G IFTS

SOFT TOYS,CHOCHOLATES,MUGS,PERFUMES,SHOW

PEACES,WALLATE,CARDS,WATCHES,FASHION ACCESORIES ETC

COFFEE BEANS


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PRICE

Our food, drinks options are priced to give us

an attractive margin

And at the same time offering value to the

consumer


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PLACE

Eco caf khargar navi mumbai


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PROMOTION

Local T.V channels

Banners, Posters, Pamphlets

Discount coupons

Internet


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ECO CAF

Address : Swarna Building , Shop No 12 & 13, Sector - 7 ,

Kharghar (main road),Navi Mumbai 410210 .

Web Add : www.ecocafe.com

E-mail Id : [email protected]

This place is residential and also has lots of educationalinstitutes like :

ITM college, Bharti Vidyapeeth , A C Patil, Y.M.T medical

college, National Institute of fashion Technology.
mailto:[email protected]:[email protected]


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FEATURES


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SHOWPIECES


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KITCHEN & UTENSILS


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START-UP REQUIREMENTS

Legal

Stationery etc.

Brochures

Consultants

Insurance

Licenses/Tax/Deposits

Expensed Equipment

Employee/Payroll

Accounting


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LICENSES

We require some licenses which are as follows

Food license

Approval from state government.

NOC from fire department.

Playing music license.

Municipal council.

Environmental license.


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PREMISES

Space requirement 60x40=2400 sq

feet.

Kitchen area = 300 sq feet.

Space for customer =1500 sq feet.

Gift Gallery =300sq feet. Office area = 150 sq feet.

Reception area = 150 sq feet.


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FINANCIALS


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CASHINFLOW

Partners: 7 X Rs 500000 = Rs.35 lakh

Bank loan = Rs. 25 lakh

Total cash inflow = Rs. 60 lakh


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Shop (Rent) = 75000 Rs/month

Deposit = 5 lakh

License and registration = 5 7 lakh

Promotions = 2 lakh

Kitchen and crockery = 5 lakh

Interior designing = 10 lakh

Furniture = 10 lakh

Liquid cash in hand = 20 lakh


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SALES

Expected average sale 100 units per day.

Average sale in Rs 180/- per unit.

180*100= 16,000/- Rs Per day.

18000*30*12= 64,80,000/- per year.


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EXPENSES

Employees salary Rs.7000*10*12= Rs 840,000/- yearly.

Elect & tele 20000*12 = Rs 2,40,000/- yearly.

Rent 75000*12= Rs 9,00,000/- yearly.

Bank loan EMI 45833*12= Rs 5,49,996/- yearly.

Raw material 1,50,000*12= Rs 1000000 /- yearly.

Stationary 3000*12=Rs 36000/- yearly.

Maintenance = Rs 500000/- yearly.

Other expenses 20000*12= Rs. 2,40,000/- yearly.

Total expenses =Rs 4305996/- yearly


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PROFIT

EXPECTED SALES =6480000

TOTAL EXPENSES =4305996

INCOME =2174004

(earning before tax)


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RETURN ON INVESTMENT

ROI

EBIT/TOTAL INVESTMENT*100

EBIT=EARNING BEFORE INTEREST AND TAX

2174004/6000000*100 = 36% approx


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1.Final Cafe Go Green

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