GO! Green Magazine
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Transcript of GO! Green Magazine
IMA
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THE EMERALD ISSUE
EAT YOUR GREENSThe GO! Family Recipe for Green Meetings & Events
GREEN READSTwo Books, Five Gardening Gurus
GO! & THE COCA-COLA COMPANYEnvironmental Sustainability Summit
GIFTS THAT KEEP ON GIVING
Eco-Friendly Giveaway Ideas
GO! GREENYOUR SOURCE FOR TIPS AND TRICKS TO GO! GREEN WITH STYLE
02 03
“The question of reaching sustainability is not about
if we will have enough energy,
enough food, or other tangible resources… The question is: will there
be enough leaders in time?”
– Dr. Karl-Henrik Robèrt, founder of The Natural Step and keynote speaker at this
year’s GMIC Sustainable Meetings Conference
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EAT YOUR GREENS
The GO! Family Recipe for
Green Meetings & Events
CAUGHT IN THE ACT
Scenes from the Team
SIDE BY SIDE
Get to Know Two Creatives at GO!
GO! & THE COCA-COLA COMPANY
Environmental Sustainability Summit
GIFTS THAT KEEP ON GIVING
Eco-Friendly Giveaway Ideas
GREEN READS
Two Books, Five Gardening Gurus
AT GO!, WE WORK TO LESSEN THE ENVIRONMENTAL
IMPACT OF EVERY EVENT WE IMAGINE, DESIGN, AND
PRODUCE. WE CREATE GREENER, MORE SUSTAINABLE
MEETING EXPERIENCES. BUT WE NEVER SACRIFICE
OUR SIGNATURE SPARKLE.
WELCOME TO THE EMERALD ISSUE OF GO!
MAGAZINE – YOUR SOURCE FOR TIPS
AND TRICKS TO GO! GREEN
WITH STYLE.
04 05
INGREDIENTS• F.L.O.S.S. Food & Beverages
• USB Drives
• Satellite Broadcasts
• LEED-certified Décor Materials
• Local Labor & Talent
• Microsites
• PDAs
• Dynamic Display Technologies
• LED Lighting
• Double-sided Post-consumer
Recycled Paper
• Vegetable-based Inks
• Succulent Plant Centerpieces
• Recycled or Consumable
Product Giveaways
• A Giant Green Living Wall
FRESHLOCALORGANICSEASONALSUSTAINABLE
DIRECTIONS1. Survey and select event venues, hotels, transportation providers
and vendors that are centrally located and environmentally
responsible.
2. Share event designs, layouts, vendor agreements, invitations,
and other communications via email.
3. Obtain accurate attendance numbers via RSVP, and plan
accordingly to reduce food waste and cost.
4. Develop an energy management program to reduce
consumption of electricity on-site.
5. Use the web and e-mail to promote the event – offer electronic
registration and provide event welcome kits online.
6. Provide guests with information about the local public transit
system, and/or arrange for fuel-efficient shuttles to transport
attendees to and from the airport and the event venue.
7. Promote off-site activities that involve event attendees
in the area’s natural environment with minimal impact.
8. Purchase food and beverages in bulk to minimize packaging.
9. Provide on-site recycling for paper, cardboard, metals, glass,
plastics, and other recyclable materials.
10. Combine all ingredients … then serve up an inspiring,
eco-friendly experience, and enjoy!
AFTER THE EVENT1. Recycle as much as possible.
2. Arrange to have leftover food donated to a local food bank
or soup kitchen, or separate it for pick up by a composting
operation or local farm.
3. Offer ideas to reuse hard set pieces, décor items, signage
and displays.
THE GO! FAMILY RECIPE FOR GREEN MEETINGS & EVENTSSERVES 1 – 5000+
EAT YOUR
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GO! ANDTHE COCA-COLA
COMPANYWe began our ongoing relationship
with Coca-Cola over 10 years ago.
Dozens of eco-friendly meetings and
events later, we look back on the
Environmental Sustainability Summit as
a green project standout.
08 09
Coca-Cola hosted its first Global Retailing Research
Council Forum in Beijing during the 2008 Olympics
and tapped GO! to re-brand the council’s brand
identity. We designed and developed event collateral,
video programming, graphics and production
support for a five day summit on environmental
sustainability.
The meeting environment reflected the green
objectives of the forum and provided a creative and
efficient workspace for the 150+ global retailers
by easily converting from plenary to workshop
space throughout the course of the event. Using
recyclable and reusable materials was a must – from
the cardboard box and reclaimed bamboo walls, to
the use of postconsumer recycled fiber in all print
materials, to the integration of plants and greenery...
every element was environmentally sustainable to
reflect the key messaging of the council.
The event featured a host of environmental
specialists, including Nobel Peace Prize winner
Dr. Rajendra K. Pachauri, who worked with the
participants to discuss retail industry standards
around carbon reduction, zero waste and sustainable
agriculture.
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As part of its green activation for the Beijing Olympic
Games, Coca-Cola engaged GO! to design an
installation focused on the company’s sustainability
initiatives. Large format print, video stations,
interactive kiosks and dimensional display areas
provided in-depth information on the company’s
progress on water stewardship, sustainable
packaging and recycling, climate and energy
protection, as well as sustainable product
development and community programs. GO!
incorporated eco-friendly materials for fabrication,
including RPET counters and decorative finishes.
Underscoring Coca-Cola’s strong environmental and
corporate responsibility commitments, the exhibit
was prominently placed in Coca-Cola’s hospitality
zone and was a central gathering place for guests.
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What gives you inspiration?A challenge
Best perk of your job?Traveling the world to give life to great ideas
Coolest onsite experience?When the LED video wall at TruTV’s upfront
event split open to reveal Kid Rock
Favorite thing to do on your day off?Brunch
What do you have way too many of?Cat toys
Secret hobby?Interior design
I never leave home without…Kissing my husband
Favorite quote“Make each day useful and cheerful, and prove
that you know the worth of time by employing
it well. Then youth will be happy, old age
without regret, and life a beautiful success.”
– Louisa May Alcott
1832-1888, Author
What do you do to be green?I GO! VEGETARIAN!!!
What gives you inspiration?Nature and hiking
Best perk of your job?Traveling and meeting new people
Coolest onsite experience?The first time I saw my work on the big screen
and brushing shoulders with Oprah
Favorite thing to do on your day off?Being active outdoors!
What do you have way too many of?Design books
Secret hobby?Food photography
I never leave home without…Burts Bee’s Chapstick
Favorite quote“Because the brick walls are there to stop the
people who don’t want it badly enough.”
– Randy Pausch
1960-2008, Professor
What do you do to be green?I keep a few recycled bags in my kitchen filled up
with recycled goods – I take out my recycling
more than my trash!
SIDE BY SIDEJILLIAN MILLER
CREATIVE STRATEGISTJENNIFER CHONGART DIRECTOR
Jillian’s cat Romeo
it’s Oprah!!!Kid R
ock at TruT
v
my recycled bags
CREATIVE STRATEGIST JILLIAN MILLER AND ART DIRECTOR JENNIFER CHONG WORK SIDE-BY-SIDE IN OUR LA STUDIO. LET’S FIND OUT WHAT MAKES THESE TWO CREATIVES GO!
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The average meeting
attendee generates about
20 POUNDS OF TRASH! That’s
why at GO!, WE REDUCE
AND RECYCLE trash generated
by the meetings and events
we produce.
Collecting name badge holders
for reuse at an event of
1,300 ATTENDEES can
SAVE approximately $975
for the event organizer.
If a five-day event serves
2,200 PEOPLE breaks,
breakfasts, lunches and
receptions USING CHINA
INSTEAD OF PLASTIC
DISPOSABLES, it prevents
1,890 LBS. OF PLASTIC from
going into a landfill. That’s
nearly one ton!
DID YOU KNOW?
GREEN READSTWO BOOKS
FIVE GARDENING GURUS
TENDER // Nigel Slater (Ten Speed Press)
Celebrated British food writer Nigel Slater pays
homage to his garden in this beautiful book of
musings. In Tender, Nigel shares his notes on growing
and cooking his 29 favorite backyard edibles, from
earthy beets to sweet onions. Through elegant
and simple recipes, lush photography, and Nigel’s
own warm and careful observations on enjoying
homegrown vegetables, Tender is a literary feast.
BUY IT HERE!
FOUNDING GARDENERS // Andrea Wulf (Knopf)
A work of historical and horticultural importance,
Founding Gardeners explores our country’s Founding
Fathers’ love of nature. Presidents Washington,
Jefferson, Adams and Madison come to life in this
work, as it takes a beguiling look at our forefathers’
green thumbs, and charts America’s evolving sense
of itself as a resource to be cherished.
BUY IT HERE!
ATLANTA
CHARLOTTE
LOS ANGELES
NEW YORK
www.teamgo.com
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GO! CAUGHT IN THE ACT
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HEAR, HEAR!PVC-free 1E earbuds with microphones from
Vers are handcrafted from sustainably sourced
cherry, walnut and bamboo. But they’re more
than eco-cessories – the in-ear design blocks
90% of ambient noise, and the solid wood
acoustic chambers result in a richer sound than
you get with plastic. Plus, Vers has 100 trees
planted for every one used. Sounds good to us.
$50, Vers Audio
POWER ON THE GO!Award-winning, compact and versatile, the
Solio stores power from the sun, USB or
socket, freeing you to recharge your handheld
electronic devices anywhere, anytime. Solio
generates free and clean energy immediately
for mobile phones, MP3 players, GPS, Bluetooth
ear pieces and portable game systems – just
change the adaptor tip. One hour of sun = 15
minutes talk time or 40 minutes of MP3 music.
Plug into the sun and charge Solio through its
solar panel, or use the included cable to charge
from a USB port. Its internal battery stores
power for up to one year. $79, Solio
WATER WORKSTake the aluminum water bottle gift a step
further with the Sport & Store. A bottom
compartment lets your guests hit the trails or
the gym with just the essentials: water, keys,
and cash. $20, Sport & Store
GIFTS THAT KEEP ON GIVING
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ECO-FRIENDLY GIVEAWAY IDEAS
BLOOMS AWAY!Help the grass stay greener on the other side
of abandoned fences with a beautiful new
concept in urban landscaping called “guerrilla
gardening.” Simply throw and grow! Choose
from six pouches packed with five ready-
to-grow seed balls, each suitable for one
U.S. region. Seeds come in a reusable muslin
pouch that holds five seed balls made from
clay and worm castings to enrich depleted
soil. A thoughtful gift that benefits the whole
community. Made in Ohio. $7, Uncommon
Goods
WHAT’S YOUR BLUEIQ?What better way to learn about an ecosystem
than to start one yourself? The BLUEiQ is a
personalized miniature ecosystem designed to
educate owners on how the natural mechanisms
of an ecosystem work, while providing a
beautiful decorative addition to the home or
office. Create your own ecosystem by choosing
custom options through the BLUEiQ website.
With very little care, the mini ecosystem will
develop a natural and sustainable internal
balance. $79, BLUEiQ
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