19949029 Retail Mobile Phones11

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MOBILE PHONES

ANURAG

PANKAJ

SACHIN

SHIV KUMAR

SATYASHREE


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AGENDA

Introduction to the industry

Initiator

Key Players

Size of sector

The market leader

New Trend

New Entrants


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In the beginning, two-way radios (known as mobile rigs) were used in

vehicles such as taxicabs, police cruisers, ambulances.

During the early 1940s, Motorola developed a backpacked two-way radio,

the Walkie-Talkie and later developed a large hand-held two-way radio for the

US military.

Today's communicationsindustry wouldnot be whatitis withoutthe

contributionsmade by Richard H. Frenkiel and Joel S. Engel.

Mobile Retail Market in India touches $16Billlion

INCEPTIONTO THE MOBILE INDUSTRY


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SERVICESPROVIDEDAT MOBILE RETAIL STORES

TELECOM HANDSETS

CONNECTIONS

RECHARGE VOUCHERS

MOBILE ACCESSORIES

AFTER SALES SERVICES

FACILITIES FOR BILL PAYMENT

GAMING

MOBILE ENTERTAINMENT OPTIONS

REPAIRS AND REFURBISHMENT.


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First generationMainarticle: 1G

The first commerciallaunch of cellulartelecoms waslaunched byinTokyo Japan

in 1979.

Motorolaintroducedthe firsttrulyportable, hand heldphone.

Second generation

Mainarticles: 2G, 2.5G, and2.75G

Inthe 1990s, 'second generation' (2G) mobile phone systemssuch asGSM,IS-136 ("TDMA"), ("CDMA") beganto be introduced. In 1991the first GSM

network(Radiolinja) openedin Finland

The secondgenerationintroducedanew variantto communication, asSMS text

messaging.

Third generationMainarticle: 3G

The firstpre-commercialtrialnetwork with 3G waslaunched by NTT DoCoMoin

Japaninthe Tokyoregionin May 2001


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KEY PLAYERS


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MOBILESTORES

CELL MALLLargest Mobile Showroomin Chennai & Trichy.

HELLO STATIONThe companyisintotelecom business from 2001 and had beenthe importers &

Authorised Pan Indiadistributors forSiemens & Panasonic mobile phones.

HELLO WORLDA leading chainofmobile storesin Chennai, Hello World, foundedin 1999, catersto

all cellularneedsoftodaysinformed buyer.

MOBILENEXT

MobileNXT.comisanonline shoppingstore foranythingtodo with mobile products.You can buymobile phones, mobile phone accessories,

THE MOBILESTORE:The MobileStore, leadsas India's first countrywide chainoftelecomretailoutlets.

The MobileStore formatisaone stopmobile solutionshopthatprovides, multi

brand handsets, accessories, connections, repairs, VAS etc allunderone roof. Wealso have a Online Mobile Shopping Section forYou.


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UNIVER CELLUniverCell, aleadingmobile retail chainin India. We alsoofferOnline mobile

store with a huge options forthe end customerstosearch, compare and buymobilesandaccessories.

SUBHIKSHASubhikshaisthe largestmobile phone retailerin Indiaandoffersyouthe lowest

pricesonallleadingmobile phone brands.

COVERAGEM/ M BAZAROwned bypantaloons

SANGEETAMOBILE

One ofthe largest Mobile retailoutlets chainin India, with more than 40showrooms, issafe inthe handsofthe experiencedleader, Subhash Chandra.

HOTSPOT & NOKIAPRIORITY CENTRE


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SIZE OFSECTOR


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SERVICEPROVIDER


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THE MARKET LEADERF

ounded :- Tampere, Finland (1865), incorporatedinNokia (1871)

Founder(s) :-Fredrik, Idestam

Headquarters :- Espoo, Finland Areaserved Worldwide

Key people: Olli-Pekka Kallasvuo, President & CEOJorma Ollila, Chairman

TheNokia House, Nokia's head office

located by the Gulf of Finlandin

Keilaniemi,Espoo, was constructed

between 1995 and 1997. It is theworkplace of more than 1,000 Nokia

employees.


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GROWTH OFNUMBER OFUSERS OF MOBILE


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NEW TRENDS

3G MOBILE

TOUCH SCREEN MOBILE

PDA MOBILES: personal digital assistant as a

palmtop.

MNP: mobile number portability (it enables the

subscriber to retain his/her phone number)

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LATEST TRENDS

XPRESS MUSIC


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GSM vis--vis CDMA

Figure: 2009, Zinnoy

GSM-basedmobile operatorsinthe countryadded thattotalsubscriberbase to 306.4

million.

The CDMA (Code DivisionMultiple Access) hasannouncedthatthere are now morethan 100 million CDMA subscribersin India.

25%

75%

GSM/CDMA

CDMA(100 million)

GSM(306 million)


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PRICE

Low price (10000) executives, celebrities, trendy

people


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NEW ENTRANTS

Essar Telecom

MOBILEMAGIC

M port/Gen M by Pantaloons

ITCLimiteds eChoupal for rural mobile marketing

DCMShriram through theirHariyaliKissan Bazaar once

again targetting the rural Indian consumer.

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RETAIL STORES


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MOBILE MANUFACTURER:

HTC mobile

ASUS mobile

FLY mobile

USHA LEXUS mobile

DELL is likely to introduce new mobile in India next

year.

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SERVICEPROVIDER

DATACOM

UNITECH

SWAN TELECOM : It will launch at the end of2009

LOOP: GSM service

SHYAM TELECOM: It got a license to provide both

prepaid & postpaid service. TATA DOCOMO: GSM service

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CONCLUSION

THANKU

19949029 Retail Mobile Phones11

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