19110479 Cocacola Report

8/14/2019 19110479 Cocacola Report

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http://inventors.about.com/od/advertisingmedia/ss/Coca_Cola_Comp_2.htm


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OUR VALUE

1. leadership : The courage to shape a better

future

2. Passion : Committed in heart & mind

3. Integrity : Be real

4. Accountability : If it is to be, its up to me.

5. Collaboration : Leverage collective genius.

6. Innovation : Seek, imagine, create,

delight.

7. Quality : What we do, we do well


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THE GOBLEJ PLANT

Commission in March 1998

Situated at the peaceful environs of Globleg just 30 km

have two RGB lines & one hot fill line. Capable of producing 55000

cases/days.

The worlds favorable soft drink is Ahemedabads favorable

too; evident from the phenomenal growth rate that coca-cola has ach

achieved since its re-introduction in India.

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The secret formula of Coca Cola

The mystique of Coca-Cola was also enhanced of course, by itssecret formula, whose blend of flowers was code-named 7x. Soon after

frank Robinson brought him the formula, as a Candler changed it. His

son said that he did so because the Palmerton product did not have an

altogether agreeable taste. It was unstable; it contained too many

things, too much some ingredients and too little of other the bouquet of

several of the volatile essential oils previously used was adversely

affected by some ingredients. The main reason that Candler modified

the formula was to distinguish it from all the other recipes floating

around. At least ten people had access to the origin Palmerton.

Robinson had a particularly keen nose and pallet and could detect even

a trace of an off flavor, although there are rumors of the secret formula

is no longer a secret, the magical formula of Coca-Cola called 7x still

remain distinctive in flavor till date.


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Mission of The Coca Cola Company

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The Mission of the Coca-Cola

Company is to increase shareowner value

over time. The Company over

accomplished the by working with its

business partners to deliver satisfaction

and value to customers an consumers

through a world wide system of superior

brands and services, thus increasing brandequity on a global basis.


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Vision of coca-cola company

Toachievesustainablegrowth,we have

establishedavision with cleargoals.

Profit: Maximizing return to share owns

while being mindful of our overall

responsibilities.

eople: Being a greatplace to work where

peopleare inspiredto bethebesttheycanbe

Portfolio: Being to theworld aportfolio o

everage brands that anticipate and satisfy

peoplesdesiresandneeds.

Partners: Nurturing a winning network of

partners and buildingmutual loyalty.Planet:Beingaresponsible globalcitizenthatmakes adifference.


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Board of directors

James D. Robinson

[General Partner of RRE Ventures]

Warren E. Buitentt

[Chairman of the board and chief executive officer]

Dunaut F. Henery

[President of the IRC Group, LIC]

Sam Naun

[Chief executive officers of nuclear threat initiatives]

Paul F. Oreffic

[Board of director and chief executive officer of Dow chemical

company]

Douglas N Daft

[Chairman of the board and chief executive of the Coca Cola

Company]

Herbert A. Aller

[Director and Managing director of Allen and company]

Cathlon P. Block

[President of Henrst Magazines]

James B. Williams

[Chairman of the executive committees]Robert L. Nardeil [Chairman of the board]

Parter V. Veheniroth

[Chairman of Contrarian]

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ORGENAIZATION CHART

Managing Director

Production

Manager

Marketing

ManagerFinance

Manager

Personal

Manager

Sales

Manager

Marketing

Manager

Sales Promotion

Manager

Regional Sales

Manager A

Regional Sales

Manager B

Regional Sales

Manager C

Sales

Educative III

Sales

Educative I

Sales

Educative II

Salesman Salesman Salesman Salesman


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Organization chart is the vital tool for providing

information about organization relationships. Such a chart is

diagrammatical from which show3s the major function and their

respective relationship, the channels of formal authority and the

relative authority of each manager who is an in charge of each

respective function. The organizational chart shows only formal

relationship.

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PRODUCTION PROCESS

The whole production process are showing in the above chart are

shows how raw material passes through different process and result in

to the finished products.

Company is used highly quality refined sugar area is produced

modern refineries. The water which is used in coca-cola is first treated

and filtered before going in to the manufacturing operation.

Production process start with maxing refined sugar with treated

water. So, simple syrup is made than this simple syrup is pumped

through a filter to ensure its purity and clarity. Than coca-cola

concentration. And it is mixed with simple syrup so, the final coca-cola

syrup is ready. In the process ultra virus system is used.

After preparing coca-cola this final syrup is transfer to de-creator

proportional cooler-carbonator. Here air is removed for the treated

water proporting meter modswars, the proper combination de-creator

water and coca-cola syrup. The mixture is than cooled and carbonated.

Then high purity carbon dioxide is supplied from bulk to the

carbonator.

After the above process coca-cola is automatically bottled

and highly crowned and capped.

Then each filled bottle is carefully inspected. After inspecting

filled bottles are mechanically placed in cleaned cases which are

automatically cleaned before filled bottle are placed, than carry to


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pallets manually to trucks for delivery to sales and other bottles put in

the ware house.

After selling the products when empty bottles came in to the

factory, first empty bottle from trucks. Then this bottle is automatically

removed from the cases and transferred to the convergent empty bottles

are examined washer unclean. Able and effective in a special bottle

washer plant in which bottles are washed very cleanly. The bottle

washing operating takes 30 minutes.

In the bottle washer plant, bottles are thoroughly washed, cleaned

sanitized in uat, caustic, and soda solution. The dirty water is used in

gardening, water is given then these washed bottles are very carefully

inspected and then this bottle sent of filled coca-cola syrup.

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PRODUCTION PROCESS CHART

REFINED SUGAR WATER TREATMENT

CARBON DIOXIDE SIMPLE SYRUP

FILTRATION

CONCENTRATION

FINAL SYRUP

DE-CREATOR PROPORTIONER COOLER

FILLER CROWNER

FULL PRODUCT

INSPECTION

PACKING

WARE-HOUSE

EMPTY BOTTELINDEPECTION

CASE CLEANING

UNCASHER

PRE-IN -FEED

INSPECTION

BOTTEL WASH


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HUMAN RESOURCES DEPARTMENTHUMAN RESOURCES DEPARTMENT

Human resources department is a vital part of the organization. It

means the utilization not only of physical factors, but also of what is

still more important of people who are working on these factors.

There are 6000 Workers in India a 250 workers are working in

the beverage plant, who are divided batch-wise or production wise or

category-wise.

There are 3 shifts for the workers in Coca-Cola beverages pvt.Ltd. Each shift is of 8 hours of these 3 shifts.

1. Morning shift

2. General shift (Time 9:00 am to 5:00 pm)

3. Night shift

The daily wage of one particular employee is Rs.125 of

Hindustan Coca-Cola beverages private limited.

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Human resources department chart

The organizational chart of personnel department is as follow:-

Chief executive officer and divisional head

Regional head

Area general manager

Head of department

Durgesh telana is area general manager of goblej plant.


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EMPLOYEES BENEFITS AND FACILITIESEMPLOYEES BENEFITS AND FACILITIES

The employees here are taken good care. They are paid well

and on the other hand, many other benefits are also given.

On Special occasions all family are invited to the factory. A part from

these the workers are occasionally taken to picnics or movie show. This

helps them in getting motivation.Some special programmers such as meeting at quality circles

are also done to know the hidden qualities of the employees and they

are motivated. Special skill identifications programmers are also held

for this purpose and prizes are given.

The ambulance and community etc. services are provided by

Coca-Cola beverages private limited at 24 hours. The company

provides pure drinking facility to near villages. The company has an

emergency team for any natural calamities. The company provides

medical checkup facility for villages person. The company provides

uniform and canteen facility to the employees.

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RECRUITMENT

The company should have a proper of recruitment regardingthe quantity and quality of personnel required and the time when it is

needed. The process of recruitment and the cost involved in it depends

on the size of the undertaking and the type of persons to be recruited. in

the case of small concern the process of the recruitment is simple and

inexpensive, while in the case of large concern the processes

complicated and expensive particularly if technical and managerial

personnel are to be recruited.

SOURCES OF RECRUITMENT

The sources of recruitment can be broadly classified into

categories:-

1. Internal sources

2. External sources

Coca-cola Company mostly used a internal sources for the

recruitment of employees.

At last, recruitment done according to candidates

experience, basic knowledge of foods etc.In marketing, the first choice is M.B.A people for the

recruitment.


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SELECTION

Whereas under recruitment the manager identifies the sources

for prospective candidate and stimulates them to apply for various

opening in his organization, under selection he compares their

qualification with the recruitments of a job and eliminates all those who

do no stand up to this comparison.

Thus, in Hindustan Coca-Cola beverages private limited (goblej

plant), selection is based on education qualification, interview of prior

work,experiences and mapping of the candidates skill with the profiles

for the required him.

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TRAINING AND DEVELOPMENTTRAINING AND DEVELOPMENT

Different types of training and development schemes are taken

for the executives of Coca-Cola ltd.

Training is given to the lower or bottom level management while

Development programmers are meant for the Top Level Management.

The employees here are provided with uniform, Cap, Masks and

Gloves. Employee safety is taken at most cases.

The suggestions of employees are taken into account in a

suggestion hex. The problems of employees are heard and steps or

measures are taken at grass root level.

Five key value of company

1. Quality:-what we do, we do well.

2. Integrity:-be read.

3. Accountability:-if it is to be, its up to me.

4. Innovation:-seek, imagine, create, delight.

5. Passion:-committed in heart and mind.

And leadership:-the courage to shope a better future.

Collaboration:-average collective genius.


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Promotion:-

It involves a change from one job to another that is better in

terms of status responsibilities promotion is given to the workers inthe Coca-Cola Company not by increasing their wages or

position but by transferring them to some other plant.

Labour Welfare:-

Life of the workers is made worth living Coca-cola

Company takes care at their worker by taking them for outing once

in a month. It use to become where form the plant. The workers

enjoy there and return by the same day.

Health and Safety:-

Coca-Cola takes care of its workers from all. They have an

ambulance which is kept four the emergences and the companions is

given some thing happens on duty.

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SECTION-II

MARKETING

DEPARTMENT


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INTRODUCTION OF MARKETING

Marketing is the important function of business. Marketing

identifies customers needs wants and determine the goal of

marketing is to create customer satisfaction many people see

marketing only as advertising or selling but real marketing does not

involve only it. It is an art of selling what you make marketing is all

around us. We define marketing as a social and managerial process

by which individuals and groups obtain what they need and want

through creating and exchanging products and value with other to

explain this definition, we will examine the following important

terms: needs wants and demands, products, values, satisfactions and

relationship.

Marketing is which is directly related with consumer. Main aim

of modern marketing is to make profit and make consumer value

and satisfaction. It also try to attract customer by satisfaction.

Marketing is necessary for large and small profit and global

market.

We are all related with marketing, in our by shop in

advertisement that feds our T.V screen, Magazines and mailbox, at

home, at school, at college, at work place. Yet, there is much and

more marketing than meets customer casual eyes. It includes sell

resources and a set of activities necessary and to direct and facilities

the flow of good and service from products to customer in the

process of distribution.

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CORE MARKETING CONCEPT

Product &

Needs Services

Wants and Core

Marketing Value

Concept Satisfaction &

Quality

Markets

Exchange

Transaction &

Relationship

Need

The most basic concept of marketing is that human needs.

Human needs are states of felt deprivation. They include basic

physical needs for food clothing warmth and safety social needs

needs for belonging and individual needs for

Wants

Wants are the from taken by human needs as they are shaped by

culture and individual personality wants are described in terms of

Core

ConceptMarketing


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objects that will safety needs people have almost unlimited wants

but limited resources thus they want to choose products that provide

that most value and satisfaction for their monet.

Demands

When backed by buying power wants become demands consumer

view products as bundles of benefits and choose products that givethem the best bundle for their money.

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WHAT IS MARKETING

Marketing means A social and managerial process by which

individuals and groups obtain what they need and want through

creating and exchanging products and value with others.

Marketing creating customer value and satisfaction Coca Cola

long the worlds leading soft drink delivers on the simple but

enduring promise, Always Coca Cola always thirst quenching

always god with food, always cool always a part of our life. These

and other highly successful companies know that if they take care of

their customers, market share and profits will follow.

We know marketing is all around us we see marketing in the

advertising that fill own television soon, magazines and mail box.

Marketing more than any other business function, deals with

customers creating customer value and satisfaction are the heart of

modern marketing thinking and practice, marketing is the delivery

of customer satisfaction at a profit. The two fold goal of marketing

is to attract new customers by promising superior value and to keep

current customer by delivering satisfaction.


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MARKEITNG SYSTEM

In the past Marketing meaning is different in nature it is known

transaction between two products. There was no any market

available and that time people depend on other people to get things

and the medium of marketing is goods and products. That time there

no one saw the quality of products. That time there wasnt market

place available. So that time many difficulties arise in transaction.

And at a specific time and place they organized mela (fair) to fulfill

their needs and demands.

This all process are known as barter system. The barter system is

very famous in that time but now a day this system is not popular.

In the modern marketing system people purchase all things

according to their needs and demands people purchase products and

fulfill their needs and demands. Today the medium of exchange is

note and currency. People give easily the value to products. Today

people easily purchase any thing to the market and every product is

easily available in the market. Today people are not depends on

other people.

Today people first see the quality of products.

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TRADITIONAL MARKETING SYSTEM

IDUSTRY MARKET

SUPPLIER COMPANY

MARKETER

MARKETER

INTERMEDIONRIESBUYER

COMPETITOR

INFORMATION

PRODUCT

MONEY

INFORMATION

MODERN MARKETINGSYSTEM


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Marketing Research

The function that links the consumer, customer and public to the

markets through information, Information used to identify and

define marketing opportunities and problems to generate, refine and

evaluate marketing action to monitor marketing performance and to

improve understanding of the marketing process.

The Marketing Research Process:-

Defining the problem and research objectives.

Developing the research plan for collecting information.

Implementing the research plan collecting and analyzing the data.

Interpreting and reporting the findings

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Marketing Research of Coca-Cola Company

In the beginning near by 1985 when coke was not running in a

proper manner due to regular innovation in the taste of coke. It was

losing its market value of shares. This was due to the research done

by the company.

But, then Coca-Cola began the largest new product research

project in the companys history. It spent more then two years and

four million on research before setting on a new formula. It

conducted some 2, 00,000 taste and 3, 00,000 on the final formula

taste alone. It blind tests, 60% of consumers chose the new coke

over the old and 52% chose it over Pepsi. Research showed that new

coke would be a winner and the company introduced it with

confidence.

The Coca-Cola Company has one of the largest Best-Managed

and most advanced marketing research operations in America-a top

the rough and tumble soft drink market for decades. But marketing

research is far from an exact science. Consumers are fuel or

surprises and figuring then out can be touch.

If Coca-Cola L.T.D. can make a large marketing research

mistake, any company can.


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Marketing Process

The marketing process involves:

Analyzing market opportunities

Selecting target markets

Developing the marketing mix

Managing the marketing efforts

The strategic plan defines the companys overall mission and

objectives with each business unit; marketing plays a important role

in helping to accomplish the overall strategic objectives marketing

role and activities in the organization can be clearly seen by

knowing the marketing strategy of the company.

Targeting the consumer is very important step in the marketing

process. The company identifies the total market; select the most

promising segments and focalizes serving and satisfying these

segments. It designs a marketing mix made up of factors under its

control; Product; Prices; Place and promotion. To find the best

marketing mix and put it into action, the company engages in

marketing analysis planning implementation and controls.

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Market Segmentation

Market consists of buyers and buyers differ in one or more

ways, they may differ in their wants, resources location, buying

attitude etc. each buyer is potentially a separate market. Ideally, a

seller must design a separate marketing program for each buyer.

Most sellers face large no. of small buyers and do not final

complete segmentation worth while instead; they look for brand

classes of buyers who differ in their product needs or buying

responses.

Types of Segmentation:-

1 Geographic segmentation:-

Dividing market by its geographical limits does it. For example

dividing the market as rural market urban market, International

market, domestic market etc.

2 Demographic segmentation:-It is done because of population of a particulars state of a

country.


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3 Psychographics segmentation:-

It is done because of taste, chose in company preferences,

psychology etc.

4 Behavioral segmentation:-

It is bone because of the behavior of the consumer.

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Market Targeting

Marketing targeting involves evaluating each markets segmentattractiveness and selecting one or more segment to enter.

A Company should target segments in which it can generate the

greatest consumer value and sustain it overtime. A Company with

L.T.D. resources might decide to save only one or a few special

segments.


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MARKETING MIX

Once the company has decided on its overall competitive

marketing strategy, it is ready to being planning the details of the

marketing mix. The marketing mix is one of the major concepts in

modern marketing. We define marketing mix as the set of controllable

tactical marketing tools that the firm blends to produce the response it

wants in the target marketing. The marketing mix consists of

everything the firm can do to influence the demand for its product. Themany possibilities can be collected into four groups of variables known

as the Four Ps: product, price, place, and promotion. Figure 5-6

shows the particular marketing tools under each P.

Product means the goods-and-service combination the company

offers to the target marketing. Thus, a Ford Taurus product consistsof nuts and bolts, spark plugs, pistons, headlights, and thousands of

other parts. Ford offers several Taurus styles and dozens of optional

features. The car comes fully serviced and with a comprehensive

warranty, that is as much a part of the product as the tailpipe.

Price is the amounts of money customers have to pay to obtain the

product. Ford calculates suggested retail price that its dealers might

change for each Taurus. However, Ford dealers really change the full

sticker price. Instead, they negotiate the price with each customer,

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offering discounts, and trade-in allowances, and credit terms to adjust

for the current competitive situation and to bring the price into line with

the buyers perception of the cars value.

Place includes company activities that make the product available

to target consumers. Ford maintains a large body of indecently owned

dealerships that sell the companys many different models. Ford selects

its dealers carefully and supports them strongly. The dealers keep an

inventory of Ford automobiles, demonstrate them topotential buyers

negotiate prices, close sales, and service the cars after the sale.


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PRODUCT PRICEProduct variety List piece

Quality DiscountsFeatures Allowance

Brand name Payment period

Size Credit terms

Services

Warranties

Returns

TargetCustomers

Intended

Positioning

PROMOTION PLACEAdvertising Channels

Personal selling Coverage

Sales promotion Assortments

Public relations Locations

Inventory

Transportation

Logistics

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Product

Anything that can be offered to a market for attending,

acquisition, use or consumption that might satisfy a want or need. It

includes physical objects services, persons, places organizations and

ideas.

Levels of Products:-

There are three levels of product:

Core Product:-

The problems solving services are core-benefits that consumers

are really buying when they obtain a product.

Actual Product:-

A products parts, quality, level, features, design brand name

packaging and other attributes that combine to deliver core product

benefits.

Augmented Product:-

Additional consumer services and benefit build around the care

and actual products


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PRODUCT CLASSIFICATION

There are many products producing in GOBLEJ plant. The

products which are produced by GOBLEJ plant are as under:-

1. Coca-Cola

2. Fanta

3. Sprite

4. Crush

5. Diet coke

6. Canada dry7. Kinley water

8. Kinley soda

9. Maaza

10.Thumps up

In the country, there are eight products of soda being sold by

coca-cola company and other two products are of safe water.

In the world, there are three hundred products being sold by

the company.

NEW ARRAIVAL

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Product line:-

Retailer can classify by the length and breath of their productassortment. The most important type of retailers is:

Specialty store

Department store

Super market

Consequences store

Super store

Service business


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TYPE OF PRODUCT

The various type of product manufacturing by Hindustan coca

cola beverage pvt ltd.are as follow:-

i. coca-cola

ii. fantaiii. sprite

iv. crushv. diet coke

vi. Canada dry

vii. kinley water

viii. kinley soda

ix. maaza

x. thumps upxi. Coca-cola

xii. Fanta

In the world, coca cola company make and selling their 300

product.

But in India, Coca-Cola Company selling a 8 product of carbon

dioxide and other are safe water.

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Product Mix

A product mix is a set of all the product lines and items that a

particular seller offers for the sale.

A companys product mix dimension provides the handles for

defining the companys product strategies. The company can

increase its business in three ways:

It can add new product lines.

Its new product line builds on the companys reputation in its other

lines.

The company can lengthen its existing product line to become a

more full line company.

Coca-Cola product like Coca-Cola, Fanta, Sprite, Fresca, Tab,

Diet Coke, Fruitopia are provided in various quantity packs such s

300 ml, 500 ml, 1 liter, 1.5 liter and 2 liter.

It exist 5 items.

Csd, ncsd, ready to drink hot, ready to drink cold, ready to

drink water.

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PRODUCT DECISIONPRODUCT DECISION

Figure show the important decisions in the development and

marketing of marketing of individuals products and services. We

will focus on design about product attributes brandings packaging

.labeling and product support services.

Product attributes-

Developing a product or service involves defines the benefits

that it will offer, these benefits are communicated and delivered by

product attribute such as quality, features and decision.

Product

attributes BrandinPackaging Labelin


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Branding

Brand is a name term, sign, symbol, or design or a combination

of their intended to identity the goods or services of one seller or a

group of seller and to differentiate them from those of competitors.

The various brands of Coca-Cola in India are the following:

1. COCA-COLA:-

Slogan:- Thanda Matalab Coca-Cola

Coca-Cola has a truly remarked heritage. From a humble

beginning in 1886. It is now the flog ship brands of the largest

manufacturers markers, distributor of non-alcoholic beverages in the

world.

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2. DIET COKE:-

Slogan:- Taste the power of one less than one

calories.

3.THUMPS UP:-


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Slogan:- Taste the Thunder

It is a leading carbonated soft drink and most trusted brand in

India. Originally introduced in 1977. Coca-Col Company acquired

Thumps UP in 1993.

4. FANTA:-

Slogan:- Rang le Dil Khol Ke.

The orange drink of Coca-Cola Company is seen as one of the

favorite drink since 1940. It entered in India market in 1993.

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Over the years it has occupied a strong market place and is identified

as FUN CATALYS.

5. KINLEY WATER:-

Slogan:- Boond Boond Mein Vishwas

6. KINLEY SODA:-

7. SPRITE:-


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Slogan:- Clear Hay

Worldwide sprite is ranked as no.4 soft drink and is sold in

more than 190 countries.

In India sprite was launched in 1999 and today it has grown to be

one of the fastest growing soft drink.

8.LIMCA:-

9.MAZZA:-

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10.VANILLA COKE:-

11.PULPY ORANGE


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PACKAGING & LABELNG

Packaging means the activities of designing and producing the

container or wrapper for a product.

Traditionally packaging decisions where based primarily on

cost and production factors, the primary function of the package was to

contain and protect the product the product. In recent time, however

humorous factors have made packaging an important marketing tool.

These factors include all acting attention describing the product making

the sales.

Packaging involves designing and producing the container or

wrapper for product. The package may include the products primary

container a secondary package that is thrown away when the product is

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about to be used and shipping package necessary to store , information

appearing the product labeling printed information appearing on or with

the packaging is also part of packaging. Label ways rouge from toys

attached from product the to complex graphic that identify the product

or brand, such as the product the label weight also described several

things about the product who made its contents how it is to be used.

Packing refers to the activities of designing and producing the

container or wrapper for a product. The package may include the

products primary container.

Coca-Cola products, almost all of them are available in bottles of

250 ml, 500 ml pet jar, 1000ml, 1500 ml and 2000 ml bottles as well as

330 ml cans.

The company use cola lime for preparing Coca-Cola from Pune,

getting raw-material (glass) from approved suppliers.

The advantages of packaging are as follows

In strip packaging there is aluminum foil on both the

sides. strip packing is done for providing stability to

those products which are having less productivity.

In facilitates branding and advertising of products.

In serves as a silent salesman. It induces the buyers to

make re order.

It has got display value.


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It helps the seller to increase his sales and obtained

higher prices than he could get from unpacked good.

Printed literature containing Instruction to use the

product can be easily passed on to the consumers by

putting in the package.

Packaging given the product a prestige an individually

and identity which the goods sold in loose form do.

Labeling

Labels may range from simple tags attached to products to

complex graphics that are part of the package.

Labeling is mainly done in order to promote the product

through attractive graphic. In the Coca-Cola company, the labels

are provided with bottles.

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QUALITY

The better attributes of the product may be called the quality of

the product. Quality means the ability of the product to perform its

functions, overall durability, precession, case of operation and repair

and other valued attributes.

Quality is one of the product which is more important in any

product. Consumers purchase only those products which satisfy their

needs and wants. Which quality result is 100 % and it was good

quality than consumer easily purchased it. Consumers satisfaction is

closely linked to quality. If any types of problems arises in quality of

product then consumer move to another product.

Coca Colas company also believed on quality. It always take

care the quality. In the company of Coca Cola they have special

category of research and development when its quality cheeked by

the quality expert and after the quality checking it reach to the

consumer because quality is the main function of any product. Coca

Cola is a quality conscious product due to it taste is same all

around the world. After the doubling process its quality capacity is

major six months.


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Product Life Cycle

After launching a product the company wants to survive in

a market to earn a reasonable profit and for the progress and

development of the product, but the product has its own life after its

launching into the market it has to pass through various life cycle

stages.

1. Product Development:-

It begins when the company finds and develops a new

product concept or idea. During a product process development sale

is zero.

2. Introduction:-

It is a period of slow sales growth as the product is being

introduced in the market. Profits are non-existent in this stage

because of the heavy expense of product introduction.

3. Growth:-

It is a period of rapid market acceptance and increasing profit.

4. Maturity:-

It is a period of slow down in achieve acceptance by most

potential buyers and finally profit level declines.

5. Declines:-

It is a period when product sales fall and profit decline.

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PRODUCT ADVANCEMENT

In April 1985 the company proudly introduces the new taste of

coke the first change in the secret formula since the product was

created in 1886. The launch of coke with the new taste took place in the

United States and Canada. While the initial response to the new taste

confirmed the companys marketing research, many consumers told the

company they also wanted on option. The company listened and in July

1985 the original formula of coca-cola returned as Coca-Cola classic, in

1886, Coca-Cola became an still remains the top selling soft drink of

the united state of America. It is a brand No.1.


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PRICE

Price is the amount of money customers have to pay to obtain

the product ford calculates suggested retail prices that are dealers

might change for each Taurus. But ford dealers relay charge the full

sticker price. Instead they negotiate the price with each customer

offering discount trade in allownness and credit terms to adjust for

current competitive situation and to bring the price in the line with

the buyers perception values.

Price is important to stay in the competition every company. If

price is very high then products sales will be reduced. If price is less

then product sales will be increase. But at a less price company will

be not able to get profit. So product price decide according to its

competitors based price.

Pricing policy is important because it is directly affects the

earning of the concern and there fore its successful functioning.

Price is the amount of money customers have to pay to obtain the

product.

Coke launched the 200ml. bottle at Rs. 5/- in early 2003 which is

attract the consumer. After doubling process its capacity is six month

flat. The cola major had 28 new lines running in six months flat and

even suppliers double capacity. Coke spent big money 100 million

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in 2003 and 70 million in 2004 to found the growth initiatives. For

the first in months in 2003 the company registered more than 40 %

growth. The Rs. 5/- coke skv was often retailed at Rs. 6/- and the

price point was popular. That is concerned nearly 80 % of the

market and 300ml. price was Rs. 10 /-

PRICE OF THE COCA COLAS

200 ml 300 ml 500 ml 1.5 Liter 2 Liter Coca Cola 07 09 20 40 48

Thums Up 07 09 20 40 48

Sprite 07 09 20 40 48

Fanta 07 09 20 40 48

Mazza - 09 - - -

Canada Dry - 09 20 - -

Soda - 09 15 30 42

Kinley

Water

- - 15 - -

Crush - 09 - - -

Shock - 09 20 35 48

Limca - 09 - - -

Diet Coke - - - - -


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Pricing Policy

Pricing policies or strategies have played major, role in the

companys growth and development over the course denotes the

value of product or service expressed in money only when a buyer

and seller agree on price they can exchange and transact the good

and services and lead to transfer of ownership.

Price is a economic factor and pricing an economic mechanism

have received considerable attention at the hands of economist price

includes average total cost and managerial revenue price elasticity of

demand and price determination under different competitive

situation.

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Various Pricing Policies

A company may choose various kinds of pricing for their

product.

At Coca-Cola Company limited the price of the product

like soft drink, mineral water, etc. are determined according to

various internal and external factors such as:

Cost of Row-Material

Fix Cost

Variable Cost

Cost of Packing

Cost of Sales Promotion


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Place

Distribution Channel

These channels transfer goods from producer to end users

that are consumers. It over comes the major factor such as time

placed and possession gaps that separate goods and services from

those who would use them. Members of the marketing channel

perform many key functions. To the extant that the manufacturer

performs these functions, its cost rises and its price becomes high.

At the same time, when some at these functions are shifted to

intermediaries the producer is lower, but the intermediaries must

change more to cover the cost of their work in dividing the work of

channel. Channel of distributors are also called trade channels the

problems of selecting the most suitable channel of distribution for a

product is complex. Channel is the combination and sequence ofagencies through which one more of marketing follows and moves.

Distribution channels may be classified as non-integrated

and integrated.

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At Coca-Cola Ltd., the distribution channel is as

under:

Coca-Cola Company Ltd.

Agents

Stock

Whole Sellers

Semi Whole Sellers

Retailers

Consumers


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Control of Outlets

About 80% of all retail stores are independence accounting for

two thirds of all retail sales. Other forms of ownership include.

Corporate Chain

Voluntary Chain and Retailer Co-operative

Franchise organization

Merchandising Conglomerate

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LOCATIONAL ADVANTEGES

Company chooses this location because.

Easily get facility of water supply

Nearly big cities like Baroda,Ahmedabad

To develop rural area like Kheda district and its villages

Government of Gujarat favor to established

Thus many factors combine together to give coca-cola

location advantages and this has resulted its efficiency.


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PROMOTION

In evaluation of marketing promotion is not last element in Coca

Cola. In promotion we include personnel selling, public relation,

advertising etc., Coca Cola have highest marketing channels.

When save the coast and time of the company. So promotion is

important in Coca Cola.

With the types of products that Coca Cola manufactures and

markets, needs and therefore markets can be found almost anywhere

in the world. Because these products are specially formulated and

fulfill specific needs. Consumer develops a loyalty towards these

brands and these very consumers promote these brands through

world of month the same to their friends, Colleagues and relatives.

Added to that is Coca Cola strong advertising and promotional

activities and communication all of which together has ensured that

pars enjoy a halting presence and fame all over its most country

India.

In simple word promotion means make popularity of products. Itis one of the part of 4 P of marketing. Each and every company

always tries to promotion its products in market. Thats why

company tried to realize its product future in the mind of its

customers company tried to make and image in customer mind.

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Due to, all these factors company try to make selling more some

time company personally deal with trader. It applies its personal

policy for increasing sales. Company deal to trader that if it sells he

could get some special discount agter selling decide time limit. So,

trader always tries to sell that product first. So, company tries to

promote its products to using all these formulas or factors.


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ADVERTISEMENT

Advertisement is important to introduce the product in the

market. Advertisement is the channel of information for consumer

advertising is long term channel which gives benefit in long time

when product advertise is very attractive then it affect the consumer

to purchase there product. Advertising makes purchasing easy for

consumer. Advertisements prove that the particular brand will be

better than other brand of same goods. Today without advertising

products sale is very difficult TV Channels, Radios, Posters, News

Papers, Bill Broads are the main way of advertising.

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In India coke give advertising with help of super stars of films

and player like Amir Khan, Aishwarya Rai, Salman Khan, Vivek

Obroy , Rajwardhan Rathod etc. who are the best super stars of the

bollywood and every person attract by them and they gives different

messages in their adds about the products.

In the year 2005 Coke select in their add shooter Raj Vardhan

who is shooter of India who win many medal in their shooting game

and attract all Indians with their game and coke selected him in their

add and he attract the cokes consumers also with their thoughts.

Obray ,Aishwarya Rai, Virendra Shwag, Amir Khan, Hritik Roshan

and Raj Wardhan Rathod came with Coca Cola add.

Today Coca - Cola has become the latest company to use an

umbrella advertising coma ping to support its portfolio of brand.

After all how many consumers know that Coca Cola was 67.4

billion in a recent inter brand study owns the fanta minute maid and

miler brands in addition to the anonymous brown fizzy drink with

its lemon lim and diet varmints. The advertising which uses the

banner A world refreshment bring so gebher all of the iconic

cocke bottle. This campaign aim to tells consumers that Coca cola

products health drinks such as orange juice and water.

Brand ambassadors:-


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Hritik roshan (actor)

-Aish (actress)

-Aamir khan (actor)

SALES PROMOTION

Short term incentives to encourage the purchase or sale of a

product or service.

Consumer Promotion Tools

The main consumer promotion tools include sample, coupons,

cash, refunds, price packs, premiums, advertising specialties,

patronage rewards, point of purchase displays and demonstrations

and contests, sweepstakes and games.

Sample A small amount of a product offered to consumers for

trail. Samples are offers of a trial amount of a product. Sampling is

the most expensive way to introduce a new product.

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Coupon Certificate that gives buyers a saving when they purchase

a specified product.

Cash Refund

Offer to refund part of the purchase price of a product to consumers

who send a proof of purchase to the manufacturer.

Price Pack

Reduced price that P s market by the product directly on the

label or package.

Premium

Good offered either free or at low cost as an incentive to buy a

product.

Advertising Specialty

Useful article imprinted with an advertisers name, given as a gift

to consumers.

Point of Purchase Promotion

Display and demonstration that takes place at the pint of purchase

or sale.

Contests, Sweepstakes & Games

Promotional events that give consumers the change to

win something, Such as cash, trips or goods etc.


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Personal Selling:

Personal Selling involves business-to-business trade. Inselling to business, sales people may not offer brides to purchasing

agents or to others who can influence the sale. They may not obtain

or use technical or trade secrets of competitors through bribers or

industrial espionage. Finally, sales people must not disparage

competitor or competing product by suggesting things that are not

true.

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Public Relations:-

Building good relations with the company various public by

obtaining favorable publicity, building up a good corporate imagehandling or heading off unfavorable rumors, stories and events.

Major public relations tools include press relations, product

publicity corporate communications, lobbying and counseling.

Major Public Relations Decisions:-

a) Setting Public Relations objectives.

b) Choosing Public Relations Messages and Vehicles.

c) Implementing the public Relations Plan.

Evaluating Public Relations Results.


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SOCIAL RESPONSIBILITY

Social responsibility is the part of company oraganisation. Social

responsibility of business may be at four level;-

1. economic responsibility;-

2. Legal responsibility;-

3 .moral responsibility;-

4 .voluntary responsibility;-

1) Economic responsibility;-

The coca-cola company provide help to poor and needy also

give good facility, loan and also arrange medical check up camp etc

.This is economic responsibility.

2) legal responsibility;-

This is towards the concerned sections like trade unions,

workers etc. The company has to abide by laws in this regard the

coca-cola company spend good salary, bonus ,remuneration,

scholarship, other-facilities etc.

Company spends remuneration, salary, other facility according

to law.

3) The social responsibility;-

In social responsibility includes moral responsibility also

like creating zero pollution. Thus the coca-cola company planted a

many tree for zero pollution.

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4) Voluntary responsibility;-

The company may volunteer for certain responsibility like tree

planting, started a school in village also they give computers in the

school and gram panchayat of the goblej village also provide

scholarship to the student of nearer village.

In time of natural calamities like earth quake cyclone, t-

tsunami, heavy rain etc. at the time company help the people by giving

food, mineral water, blanket, food packet etc.

The coca-cola company provides their ambulance services if

there is any accident on national highway no-8.

The coca-cola company provides many types of facilities

to their workers. They also provide many welfare facilities to their

workers like best canteen facility, pure drinking water, health services,

women and child welfare etc.


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COMPETITION

Coke : Thand Matlab Coca Cola

Pepsi : Yeh Dil Mange More

In 1886 John Pemberton whipped up a refreshing elixir or coca-

leaf and coal nut extracts in back of his Atlant home. By accident,

his syrup was mixed with carbonated not plan, water. Coca Cola

is born six year later, another druggist, Caleb Brad ham of new Bernnorth Carolina, trade market the name of a new cola concoction.

Pepsi efforts on dyspepsia, or upset stomach. The battle between

coals brings. Although slowly at first.

That same year 1902, the first magazine advertisement for Coca

Cola appeared in Munseys and it became obvious that the companywould need professional help in creating advertisements. In 1904, as

a Candler, president of the Coca-Cola company appointed the

massengale agency trend to create an image for Coca Cola by

having the art in its ads shoe people drinking the cola and by

attempting to carve out a sociological niche for its characters :

middle to upper class white Americans enjoying them selves on

outings. Some how there were always refreshment stands in the back

of these scenes. At this pint in time massengale advertised in

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newspapers and magazines but concentrated most efforts on

streetcars and billboards.

Massengale slogans were generally too long and Coca Cola

company trend to curb this by hiring the W.C.D. Arcy agency to

handle part of the Coca Cola account. Both ad add agencies

shared the responsibility and covered their ads with testimonials.

Eventually, the massengale agency was bottled and in 1908 D Arcy

and fellow salesman Sam Dobbs dreamex up the idea for the worlds

largest outdoor sign at the time.

Mean while, Pepsi was tagging along. Its creator Caleb brad ham

was busy proclaiming Pepsi I cola to be Exhilarating,

Invigorating and Aids Digestion. Dont forget to purchase

Pepsi at the soda fount ion. In 1909, Pepsi too had its own

testimonial. The Coca Cola company and D Arey responded to

Pepsi and a slew of other would be challengers. Some amusingly

called Coca Cola and Ko Ke Old/ By inserting phrases such as

Demand the genuine and Accept no substitutes in their

advertisements. Coca colas competitors repeatedly fail in sales.


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SECTION-III

Achievements

Coca-Cola is already the leading soft drinks producer in the

world. It has also become the leader in producing and marketing soft

drinks in India. Since it re entry in the Indian market in October 1993.

Recently Coca-Cola India partnered with the government of

Delhi under its partnership scheme and the minister of environment

forest and wildlife mr deep hand bandhu launched program.

The neeti bagh welfare assoc. Delhi government, Supreme Court,

undertook the project jointly. Rar Cooperative society, neeti forum and

Coca-Cola India.

A group of three hundred youngsters from the N.C.C. eco club.

Schools and colleges joined neeti bagh residents and officials and

volunteers in the clean up operation and planted saplings to increase

greenery all over.

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Swot Analysis

Strengths:-1.Best Quality:-

Coca-Cola means quality. When you reach for one of our

beverages, whether it is a soda, juice, water or a soft drink, you

know that you are getting a product made from purest water and

finest ingredients.

2.Availablity:-

Whether it is big Taj Hotel or a small pan corner, whether it

is an urban area or a small-unknown village Coca-Cola or its

brands. As Coca-Cola are spread all over the world. If you

would not get one brand of Coca-Cola you may get another, but

the trademark would be the same coke or thumps up it doesnt

make any different.

3.No.1 Brand in the world of soft drink:-

Coca-Cola is number 1 brand in whole world. We

produce nearly 300 brands in almost 200 countries. Coca-

Cola is proved to be no.1 in all over the world, as it is a best

quality product.

4.Acceptability:-

Our one of the most big strength is that our product isaccepted every where in the world, with the taste that every type

of people that is of every region and religion can be accept.


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5.Affordability of our product:-

Our Product is such as affordable product that each and

every class of people can afford to purchase the product is

almost the reasonable rates and one can get the nice drink with

the little amount.

Weakness:-

1.Other Substitute:-

When in a small village if can Coca-Cola is not available,

consumer may demand for its substitute like Pepsi or any low

rate drink. This is the major weakness of our product.

2.Government Interference:-

Government had made such a pools that we cannot raise or

decrease the price level of any beverage. Our substitute and we

are found to sell our product in a fixed rate. And other

government interference is also there.

3.Low Bottling Capacities Procured:-

Experts says India bottling plants typically processed no

more than 200 bottles per minute while the world wide norm for

Coca-Cola was between 1200 to 1600 bottles per minute.

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FUTURE PLAN

The future plan of coca-cola company is a produce a fooditems, health drink, tea, coffee etc.

The other future plan is the profit of company is making more

profit from another year.

The product of company is increases in future.


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Conclusion

My over all impression about this unit is and expressible. The

experience of industrial visit as a report of S.Y.B.B.A. program is the

unforgettable experience for me.

The visit of Coca-cola beverage ltd. has become a very nice

experience for all the students. The arrangement showed positive

attitude toward us. Coca-Cola beverage Ltd. is the soft drink co. in

present world. The credit of Coca-Cola in Indian market is very well.

I am sure and confident that successors are equally capable and

innovative. Before I conclude it will be considered as ill mannered if I

do not thank to the staff for their kind of company. My best wishes for

future success of the company are and important part of my life.

I am sure that it will run on the path of success.

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Bibliography

Books:-

1. Philip Kotler and Gary Armstrong, Principle of Marketing

(Twelfth Edition)

2. Shah thakore and Balyan, Human resource management and

Industrial Relation.

News Papers:-

The Times of India

Divya Bhaskar

Gujarat Samachar

Sandesh

Website:-

www.cocacola.com

www.cocacolaindia.com

www.google.com
http://www.cocacola.com/http://www.cocacolaindia.com/http://www.google.com/http://www.cocacola.com/http://www.cocacolaindia.com/http://www.google.com/

19110479 Cocacola Report

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