18 Paid Search Facts (to Impress Your Friends*)
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Transcript of 18 Paid Search Facts (to Impress Your Friends*)
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18P A I D S E A R C H
FACTST O I M P R E S SYOUR FRIENDS*
* You might need some new friends
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1$72BILLION
was transacted online in the first quarter of 2014
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2
57 %
U.S. online retail sales will
grow 57% in the next 4 years
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356% of the Google
results page
is paid space
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4
Paid search is the #1 digital channel
for converting new customers
#1
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5Improving your
Google AdWords quality score by 5% can reduce
the cost per click by 20%
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6
A lack of landing page testing is the
#1 reason paid search campaigns plateau
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7The #1mistakein paid search
is the overuse of broad match
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8 Most budgets waste up to 40%
on non-converting micro-keywords
40%
WASTE
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9The #2mistake
in paid search is not buying your
brand terms
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10 There are
40things you can do
to improve the performance of
a keyword
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11The #3mistake
in paid search is using a dailybudget cap
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12 Shhh…The secret to
improvingclick-thru rate is increasing
the number of ad groups
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13 ©@†Using special
characters in ad copy increases click-thru rate
by 5%
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14 BUSYWEEKS
On average, success requires more than 500k
bid changes per week
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15Closing bid gaps will lower the cost per
click by as much as 15% so…
MIND THEGAPS!
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16
The #1 way to stretch your budget is by implementing
day parting
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17UncoordinatedPPC & SEO
campaigns areeach up to 30%
less effective
:/
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18
Timing paid search with promotional
calendars increases conversion and
stretches budget
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FINAL FACT:At Response Mine Interactive, we are f iercely devoted to ROI. We drive the customers that drive your business. We help you dominate your competition and increase your revenues by executing an advanced direct response marketing methodology. For more than 14 years, our award-winning f irm has generated billions of dollars in revenues and greater prof its for leading brands worldwide.
CALL TODAY855-293-867 7
responsemine.com • @responsemine • [email protected]