17 Budget-Friendly Ways to Develop Your Foundation’s Digital Communications StrategyCouncil of Michigan Foundations

42nd Annual Conference

Rose Tantraphol | Scott Swanson

@thecuriousrose | @scottswanson123

@thecuriousrose | @scottswanson123

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• The Major Streets Strategic Communications

• Buildings Platforms Including your website,

Facebook, Twitter, email and all the rest

• High-Speed Cable Networks All things Google-

related

• Signage Social media policy

• Local character Humor, personality, letting

experts and science work for you

@thecuriousrose | @scottswanson123

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The Major Streets Strategic Communications

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Stories

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http://www.grfoundation.org

Communications Audit

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Take the time for the four-step process

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• "Social media is one more way we are able to eliminate barriers that exist between the foundation and the grantee community, and in doing so, build trust and place ourselves on an equal level as our applicants." --Thomas C. Woods, President, Woods Charitable Fund

• "Our experience has demonstrated that social media tools have been powerful in pushing us to be more transparent. It's opened up new channels for feedback and participation in our work." -- Mayur Patel, Vice President, Strategy and Assessment, Knight Foundation

@thecuriousrose | @scottswanson123

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Why Digital?

• In 2013 online giving grew between 13.5 and 14

percent, with small and medium-sized nonprofits

experiencing the largest growth.

• According to Pew Research, 74 percent of online

adults use social networking sites.

Blackbaud Index of Online Giving and the Network for Good’s Online Giving Index

Pew Research Social Networking Fact Sheet

@thecuriousrose | @scottswanson123

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Buildings Platforms including your website, Facebook, Twitter, email and all the rest

@thecuriousrose | @scottswanson123

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Website • Does your website tell your organization’s story?

• Does it tell your story on mobile and tablets too? Make “responsive design” your new mantra.

• Can people donate to your organization from every page of your website?

• Is social sharing enabled on your website?

• Just say no to PDFs (most of the time, anyway!).

• Email marketing still works; make sure you have an easy place to sign up on your site.

@thecuriousrose | @scottswanson123

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www.grfoundation.org/challengescholars

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• In this pay-to-play age of

Facebook, set aside a modest

budget – event $25 a week

would help! – for Facebook

advertising. It will pay off.

• Think (and target) locally –

your ads will go a lot further.

@thecuriousrose | @scottswanson123

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www.facebook.com/nonprofitorgs

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www.infogr.am www.piktochart.com

www.visual.ly www.picmonkey.com

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Email Marketing Still Works

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Open Rates by Industry

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Utilize Reddit (but don’t be a jerk)

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High-Speed Cable Network All things Google-related

@thecuriousrose | @scottswanson123

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Google Grants

Criteria

• Hold current and valid charity status, as determined by your country; please see your country’s charity status definition below.

• Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use.

• Have a functioning website with substantial content

@thecuriousrose | @scottswanson123

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Google Analytics: What’s most important?

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YouTube Instream ads: Results for as low as $.7/click

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Social Media Policies

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Terms of service language

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Humor, personality, letting experts and science work for you

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What are some of your favorite resources?

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Make neuroscience work for you

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We know that was a lot of information! Feel free to reach out to us if you have questions.

Rose Tantraphol Scott Swansonwww.linkedin.com/in/rtantraphol www.linkedin.com/in/scottswanson123@thecuriousrose @scottswanson123rtantraphol@martinwaymire.com sswanson@martinwaymire.com517.485.6600 517.485.6600martinwaymire.com martinwaymire.com

@thecuriousrose | @scottswanson123

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We’d also love to answer questions about good eats in Traverse City!

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