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SUMMER

INTERNSHIP

2013 - 2014

Amity Business School, Amity University,Lucknow Campus 1

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Project Guide(s)

1. Industry - Mr. Sachin Jain (General

Manager) (EIL)

2. Academic Dr. Himanshu Rastogi

(Asst. Professor) (ABS)

Amity Business School, Amity University, LucknowCampus 2

By: MD FAIZANUL HAQUE

MBA G- Sec- B

Batch 2012-14

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OBJECTIVEs

3

Amity Business School, Amity University, Lucknow

Campus

Scope of Investment.

Current Trend of Real Estate in areas

across DELHI NCR, UP, NOIDA &

GREATER NOIDA.

Preferences of Customers.

Evaluate the effectiveness of major

Real Estate players.

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Descriptive Research method was used for

data collection.

Visiting Real Estate Agents across Delhi NCR

region.

Primary Data and Secondary Data which is

both Qualitative and Quantitative in nature.

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Customers have short history of Real EstateInvestment.

Its hard to determine best opportunities and there is

risk of poor professional advice.

Customers prefer to invest in Residential Projects

than Commercial Projects.

Real Estate Asset allocation decisions are of much

importance.

Customers rate brand advertising as a weak influence.

NOIDA & GREATER NOIDA are places of huge

investment.

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LIMITATIONSBiasness of Real Estate agents towards a

particular company.

Lack of knowledge of agents and customers

outside their scope.

People tend to favor specific kind of market.

Some generalizations by the targeted agents.

Greater possibilities of fraudulent activities.

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Amity Business School, Amity University, LucknowCampus 7

Real Estate market in Northern India has tremendous

potential.

There is cut-throat competition among developers.

DELHI NCR region is one among the greatest real

estate playing cities.

Availability of land at affordable prices.Effort has been made to provide a clear view about

Real Estate and its present scenario in DELHI NCR.

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With prices of property, infrastructure should also grow.

Provide best services from real estate Agents.

Remove allotment problems.

Bank interest rates must go low for survival of RealEstate.

Hidden costs must not exist.

Developers should come up with timely projects.Pre-Launching should not make customers feel cheated.

Supply of 2 & 3 BHK Apartments should increase inGurgaon.

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Amity Business School, Amity University, Lucknow

Campus 9