Leveraging ICMCI Initiative; Korean Institute’s utilization

Dr. Nam-kee Lee

The Chairman of KGCCA, ICMCI Korea

Introduction

• Nam-kee Lee

• Former chairman of the Fair Trade Commission (2002)

• Experienced more than 30 years in Korean government

• Current chairman of Korean government Certified Consultant Association

• Working for Korean SME’s growth, seeking for a harmony with its communities

2

Agenda

What we do

What we plan

What it means to Korean CMCs

How to facilitate in the future 3

1.What we do

1-1. Academic Affiliation

1-2. International Consultant Day Seminar

1-3. CMC Community/Forum

4

1-1. Academic Affiliation

• MOU with Soongsil University in Seoul

• To train and educate learner consultant to be certified, Soongsil University and ICMCI Korea signed an memorandum of understanding.

• MOU made in September 2011

• Expects the quality of CMC training will be up‐graded.

5

1-1. Academic Affiliation

• ICMCI Korean own training programs to train learner consultant

• Providing 1-2times a year (duration: 2 months)

• Successful candidates shall be eligible to be officially certified as CMC

6

1-2. International Consultant Day Celebration/Seminar • In July 2012, the first celebration for the International

Consultant Day celebrating seminar was held in Yeouido

• With approx. 100 guests from five countries including Republic of Korea, India, Taiwan, Japan and Singapore.

• Participants includes the chairman of KGCCA, the immediate past chair of ICMCI, the chairman of AP Hub and other Korean VIPs and the government officials in SME industry

• it will be continuously organized on an annual basis

7

1-2. International Consultant Day Celebration/Seminar • First milestone to discuss and focus the regional SME and

consulting issues as the part of ICMCI member

8

1-3. CMC community

• Supporting domestic and international CMC activities became the most relevant conversational subject last year

• The CMC community was organised to fulfill the purpose discussed above under the leadership of Mr. Moon, the CMC

• KGCCA has been designated as the main sponsor or this community to help them

9

2. What we plan

2-1. Large firm initiative

2-2. CMC branding in Korea

2-3. Extension of Academic Affiliation

10

2-1. Implementing ‘Large firm’

• Purpose: To meet the global consistency and standards of ICMCI, training for competency empowerment is imperative for those who works in the consulting industry.

• Professional designation and affiliation with existing consulting firm is the first key to successful implement

11

2-2. CMC branding in Korea

• Purpose: to increase the awareness and convey its high reputation in Korea, various activities shall be implemented.

• Currently, it is under planning compatible with ICMCI Breakthrough Strategy, but slightly localized for especially Korean CMCs to stimulate the brand loyalty

• Souvenirs such as Badge or CMC card can enhance the loyalty and the brand attachment

• Several events are designed such as seminar

• Those are not designed for domestic audiences only. Korean CMCs’ yearly participation in regular workshops at our neighbouring Asian countries

12

13

2-3. Extension of Academic Affiliation • Purpose: to broaden the awareness and facilitate its

professional competencies.

• Not only offering non-degree awarded courseworks, we are under planning academic affiliation of CMC certification and degree-awarding program with tertiary educational institute(s) domestically and internationally.

14

2-3. Extension of Academic Affiliation • Direction of implement:

• First approach would target overseas universities which have the Business school. Possible options are presented as follows;

• Asian Pacific focused

• Universities in Western countries

• Second approach would target domestic university as ICMCI Korea currently focuses.

• In the long run, our ultimate goal shall be balanced focuses on domestic and international both to upgrade the professional competency and reputation.

15

3. What it means to Korean CMCs

3-1. Sense of belongings

3-2. Opportunity to expand abroad

16

3-1. Sense of belonging

• Those approaches explained before would give some sense of belonging as one of the global community members

• With approx. 50 member countries and closed relationship in AP region, networking under the big umbrella of ICMCI will function as a tie to bond us as one community

17

3-2. Opportunities to expand abroad

With its global network under the ICMCI umbrella, Korean CMCs can utilize this network for their new business opportunity abroad

18

3-2. Opportunities to expand abroad • In Asia-Pacific region, CMC network can create the mutual

benefit between two parties by sharing business insights due to its cultural similarities

• Especially, in North American and Europe, CMC reputation has been well-established and its professional competency has been well-presented. Therefore, it can leverage its advantages when Korean CMCs are considering expanding their business into those markets

19

How to facilitate

Increasing presence in the m

edia

Active participation in the International eve

nts

Long-term plan for increasing the brand lo

yalty

Dedication for close cooperation with government for CMC reputation

20

Thank you

21