16-01-28 St Pete Parking Study City Council Workshop · Parking Demand Study City Council Workshop...

Parking Demand Study City Council Workshop

City of St. Petersburg

January 28, 2016

Agenda

• What We’ve Learned• Public & Stakeholder Outreach• Parking Data Collection

• Path Ahead• Future Parking Demand • Recommendations• Parking Investment Areas

• Questions & Comments

Public and Stakeholder Outreach

x

July 2015

Issues and Opportunities

Public Outreach –Downtown AreaPublic Identified Issues• 2-hour time limit for parking is a hardship for employees and

visitors• Residents compete for parking with visitors on Beach Drive

parking areas during lunch and dinner hours• Hard for employees to find parking and many decide to park

on the street• Parking time limits force users who want to stay longer to

move their vehicles to a new location

Public Identified Opportunities• Implement paid parking on weekends along Central

Avenue• Underutilized parking in Rays lots, AI Lang Stadium, Dolphin

lot

Public Outreach –Edge District Public Identified Issues• 2-hour time limit for parking is not enough time for visitor parking• Lack of public parking availability at Tropicana Field on non-game

days• Improve signage, especially to indicate location of

available parking• Growth and development in the area is impacting the

parking supply

Public Identified Opportunities• Baum Avenue designated for public parking rather

than employee parking• Implement metered parking in the District• Shared parking opportunities:

• Tropicana Field parking made available to the public• Evaluate use of private lots (police, businesses, etc.)

Public Survey

Previous Studies Review

• Key Studies• 2003, 2007 Parking Studies

• Occupancy• Meter recommendations

• Downtown Waterfront Masterplan• Prioritization of people over vehicles

Collaboration Meetings

• Project Kickoff 6/24/15• Public Workshop #1 7/21/15• Public Workshop #2 7/22/15• Steering Committee Mtg #1 9/3/15 • City Development

Administration Meeting 10/26/15• Steering Committee Mtg #2 11/3/15• Public Workshop #3 12/9/15

Parking Data Collection and

Analysis

Survey Area

Data Collection

• Off-Street: Manual Counts• On-Street: License Plate Recognition

Technology• Time Periods:

• Weekday Afternoon 12pm – 4pm • Weekend Daytime 12pm – 3pm• Weekend Evening 6pm – 10pm• Ballgame 6pm – 8pm• Waterfront Event 12pm – 4pm

Existing Conditions – Weekday Daytime Peak Hour (1pm-2pm)

Existing Conditions – Weekday (1pm-2pm)

Type of Parking Supply (spaces) Demand (spaces) Surplus/Deficit (spaces) Occupancy

Core Downtown Area

Core Area 9,512 5,859 3,653 62%

On-Street 1,772 1,267 505 72%

Public* Off-Street 5,144 3,247 1,897 63%

Private Off-Street 2,596 1,345 1,251 52%

Edge District

District Area 1,753 610 1,143 35%

On-Street 334 183 151 55%

Public* Off-Street 314 24 290 8%

Private Off-Street 1,105 406 699 37%

Study Area

Study Area 21,565 11,079 10,486 51%

On-Street 4,509 2,594 1,915 58%



Key Public Parking Garage Occupancy (Weekday 1pm-2pm)

Type of Parking Supply Public Demand (Occupancy %)

Monthly Demand (Occupancy %)

Private Demand (Occupancy %)

Total Garage Occupancy

South Core Garage 1,134 482 (64%) -- 178 (47%) 58%

Sundial Garage 1,263 180 (49%) 281 (63%) 127 (28%) 46%

McNulty Garage 525 -- 441 (84%) -- 84%

Total 2,922 662 (59%) 722 (74%) 305 (37%) 58%

Existing Conditions – Weekend (8pm-9pm)

Existing Conditions – Weekend (8pm-9pm)


Core Downtown Area

Core Area 9,512 4,616 4,896 49%

On-Street 1,772 1,628 144 92%


Private Off-Street 2,596 818 1,778 32%

Edge District

District Area 1,753 768 985 44%

On-Street 334 239 95 72%



Study Area

Study Area 21,527 8,405 13,122 39%

On-Street 4,509 3,080 1,429 68%



Seasonal Adjustments – Weekday (1pm-2pm)

Seasonal Adjustments – Weekday (1pm-2pm)


Core Downtown Area

Core Area 9,512 6,621 2,891 70%

On-Street 1,772 1,432 340 81%



Edge District

District Area 1,753 689 1,064 39%

On-Street 334 207 127 62%



Study Area

Study Area 21,565 12,519 9,046 58%

On-Street 4,509 2,932 1,577 65%



Seasonal Adjustments – Weekend (8pm-9pm)

Seasonal Adjustments – Weekend (8pm-9pm)


Core Downtown Area

Core Area 9,512 5,216 4,296 55%

On-Street 1,772 1,772 0 100%



Edge District

District Area 1,753 867 886 49%

On-Street 334 270 64 81%



Study Area

Study Area 21,527 9,497 12,030 44%

On-Street 4,509 3,480 1,029 77%



Waterfront Event (8pm-9pm)

Waterfront Event (8pm-9pm)


Event Area 10,612 5,138 5,474 48%

On-Street 1,723 1,433 290 83%



Rays Game (7pm-8pm)

Rays Game (7pm-8pm)


Event Area 11,917 7,712 4,205 65%

On-Street 1,153 690 463 60%



Event Only Parking 6,022 4,486 1,536 74%

Occupancy SummaryType of Parking Weekday Weekend Seasonal

WeekdaySeasonal Weekend

WaterfrontEvent

Rays Game

Core Downtown Area

Core Area 62% 49% 70% 55% 48%

On-Street 72% 92% 81% 100% 83%

Public* Off-Street 63% 42% 71% 48% 43%

Private Off-Street 52% 32% 59% 36% 40%

Edge District

District Area 35% 44% 39% 49% 65%

On-Street 55% 72% 62% 81% 60%

Public* Off-Street 8% 4% 9% 5% 52%

Private Off-Street 37% 47% 42% 53% 54%

Study Area

Study Area 51% 39% 58% 44%

On-Street 58% 68% 65% 77%

Public* Off-Street 59% 39% 67% 44%

Private Off-Street 43% 26% 49% 30%

Additional FeedbackDevelopers

Edge District BoardPublic Workshop

Developer Feedback

• CB Commercial, Colliers, KucheraProperties, Echelon Realty, Feldman Equities, Jonathan Daou

• Key Points• Office parking supply ratios (spaces/1000 SF) –

1.0-1.15, 1.3, 1.6-1.8, 1.5-2• Parking demand ratios (spaces/1000 SF) –

3-5, 5-7• Sundial and SouthCore commitments,

decreased availability (James Museum)• Current monthly rates of $75-$95 / ROI• Increased parking supply draws developers / P3

initiatives

Edge 9/15 Board Meeting• Long term public parking

• Employee permits• Visitor pass extensions

• Free vs. paid parking• Time limits at 2 hours, including Baum Ave

(after off-street parking provided)• Maintain landscaped islands• Surface lots maintenance standards• Bicycle racks inclusion

Edge 1/16 Board Meeting• Key Response Points

• Parking facility as short-term priority• Opposes street meters, but open to

readdressing after three years• Opposes time limits on Baum Ave, until long-

term parking is provided.• Opposes removal of landscaped bulb outs• Urges conversion of Police Detective Lot for

long-term public parking• Urges removal of RPP program• Supports wayfinding, branding, promotion

12/9/15 Public Outreach • Smartphone application – Should provide public

transportation information• Move valet parking stands from Beach Drive to Bayshore• Moving on-street cars after time expires does not help

local businesses (2)• Agree with revising locations of RPP (2)• Bicycle racks placed on sidewalks vs. on-street spaces• Detective Lot – lighting improvements for public use• No Sunday parking enforcement• Meter rates should be consistent at all locations• Tax base strengthening• Market analysis coordination

Future Parking Demand

Future Projects

• Two types of projects:• Short Term – “Under Construction”• Long Term – “Planned Projects”

• Demand modeled with Park+ model• Based on local conditions• Calibrated with parking data collected

in the community• Analyze needs for public parking

investment

Development Projects

Scenario 1 – Under Construction

Scenario 1 – Under ConstructionLabel Project Location Size

1 The Hermitage 700 blk 1st Ave 348 units

2 Arlington Townhomes Arlington Ave and 8th

34 units

3 Hofbrauhaus 123 4th St 15,000 sf

4 330 Third 300 block 4th Ave S 357 units

5 Museum of Arts/Crafts 333 3rd Avenue 164,000 sf

6 Beacon 430 301 4th St S 326 units

7 The Salvador 200 blk Dali Blvd S 74 units

8 Renaissance City Homes 500 blk Beach Dr 4 units

9 Buckley Moss Gallery 196 4th Ave 2 units

10 Publix Grocery

Ancillary Retail

725 1st Ave 32,000 sf

10,000 sf

11 Engine No. 9 Addition 900 1st Ave N (Edge)

400 sf

Scenario 1 – Under ConstructionLabel Project Location Size

12 Brentwood Photography 955 Central Ave (Edge)

2,475 sf

13 Flip Flop Quilt Shop 1010 #105 Central Ave (Edge)

968 sf

14 Bavaro Pizza 945 Central Ave 1,800 sf

15 Sketch ‘n Sip 1010 #101 Central Ave (Edge)

2,207 sf

16 Hawker’s Asian Street Fare

1235 Central Ave (Edge)

5600 sf

17 Delmar Townhomes 3rd St S & Delmar Terrace

5 townhomes

18 Rowland Place Condos 146 4th Ave 20 units

Under Construction – Weekday (1pm-2pm)

Under Construction – Weekday (1pm-2pm)


Core Downtown Area

Core Area 9,512 6,513 2,999 68%

On-Street 1,772 1,515 257 85%



Edge District

District Area 1,753 757 996 43%

On-Street 334 177 157 53%



Study Area

Study Area 21,781 12,280 9,501 56%

On-Street 4,509 2,996 1,513 66%



Under Construction – Weekend (8pm-9pm)

Under Construction – Weekend (8pm-9pm)


Core Downtown Area

Core Area 9,512 5,266 4,246 55%

On-Street 1,772 1,648 124 93%



Edge District

District Area 1,753 779 974 44%

On-Street 334 283 51 85%



Study Area

Study Area 21,743 8,984 12,489 41%

On-Street 4,509 3,201 1,308 71%



Scenario 2 – Planned Projects

Scenario 2 – Planned ProjectsLabel Project Location Size

19 St Pete Police HQ 251 5th St N 115,000 sf

20 ONE St Petersburg & Hyatt Hotel

100 blk Central Ave 253 units, 170 hotel rooms, 420 add’l spaces

21 Galaxy Hotel 316 1st St N 100 rooms

22 O.N.E. Condos 145 4th Ave N 72 units

23 Brownstones 356 1st St N 8 units

24 World Liquors Redev. 1601 Central Ave 14,250 sf retail, 14 dwelling units38 add’l spaces

25 4th Street S Residences 201 4th St S 366 units

26 Gulfshore Bank 965 Central Ave (Edge)

4,200 sf

27 Restaurant TBD 1027 Central Ave (Edge)

1,423 sf

28 Museum at Southcore Garage

Southcore Garage 130,000 sf

Planned Development – Weekday (1pm-2pm)

Planned Development – Weekday (1pm-2pm)


Core Downtown Area

Core Area 9,932 7,666 2,266 77%

On-Street 1,772 1,599 173 90%

Public* Off-Street 5,144 4,440 704 86%


Edge District

District Area 1,753 761 992 43%

On-Street 334 181 153 54%



Study Area

Study Area 22,239 13,541 8,698 61%

On-Street 4,509 3,140 1,369 70%



Planned Development – Weekend (8pm-9pm)

Planned Development – Weekend (8pm-9pm)


Core Downtown Area

Core Area 9,932 5,306 4,626 53%

On-Street 1,772 1,701 71 96%



Edge District

District Area 1,753 792 961 45%

On-Street 334 294 40 88%



Study Area

Study Area 22,201 9,192 13,009 41%

On-Street 4,509 3,336 1,173 74%



RecommendationsShort 1-3 years

Mid 2-5 yearsLong 4-10 years

Core DowntownEdge District

Core Downtown – Short Term

• On-Street Parking:• Expand Paid Parking Areas - use old

meters and implement longer term parking on fringe areas

• Install credit card meters and relocate existing coin/pay-by-phone meters into high demand areas

• Time Restrictions – Maintain 2 hour base limits

• Enforcement Hours – Extend until 12am (except Sun 8pm), high demand areas

On-Street Parking Areas


• On-Street Parking:• Hourly Rate Increase – High demand

areas increase from $1.00 to $1.50/hour (Beach Dr. and Central Ave, initially)

• Progressive Pricing – Utilize increased hourly parking rates in hours 3 and 4.

• Restrict On-Street Parking Movement -Limit vehicular movement by block, requiring that patrons move at least one block away, and not returning to same face within 4 hours


• On-Street Parking:• Valet Addition – Continue to allow

additional use of on-street valet, especially in high activity areas.

• Few valet drop-off/pick-up on-street spaces result in multiple off-street parking supply

• Valet Costs – Market rate for on-street parking


• Off-Street Parking:• Monthly Parking Rates - Revisit on regular

basis• Shared Parking

• Public – Interim use of Dolphin/Beach Drive Lot.

• Private – Collaboration on underutilized facilities.

• ParkOnce – Implement (Nov) and promote.

• Public Private Partnerships – Investigate and negotiate opportunities to build add’lparking


• Off-Street Parking:• 1st Hour Free – Incentivize balance of

on-street and off-street parking facilities.

• Move longer term patrons into garages• Consider timing (i.e. weekday daytime vs

nights/weekend incentives)

Core Downtown – Mid Term

• On-Street Parking:• Demand-based pricing with $1 per

hour as the floor and $2-$3 per hour as the ceiling

• Different prices for different areas, based on actual measurable demands

• Rate adjustments revisit every 6-months to balance demand

• Rate adjustments no more than $0.25 per adjustment

Core Downtown – Mid Term

• Off-Street Parking:• Install counting technology in public

parking facilities• Construct new parking facilities within

public-private partnership• Multiple facilities in various locations• 100 - 500 spaces



Core DowntownEdge District

Edge District – Short Term

• On-Street Parking:• Time Restrictions – Return Baum Ave

to 2 hour time limits (after off-street provisions)

• Enforcement Hours – Maintain enforcement 8am to 11pm

• On-Street Parking Restriction - Limit vehicular movement by block, requiring that patrons move at least one block away, and not returning to same face within 4 hours


• On-Street Parking:• Allow for bicycle parking with regular

racks within right-of-way, or potentially on-street parking (after off-street parking enhanced)

• Evaluate removal of some Central Ave landscaping – Increase of on-street parking spaces (40 to 50 space potential)


• Off-Street Parking:• Long-Term parking, mainly for

employees and customers (City Detective Lot or 800 1st Ave South Lot)

• Old police station site – retain portion• New police station site • Valet services using remote locations• Work with Rays to use available

parking for public use, along with Edge District event uses


• Public Private Partnerships – Investigate opportunities, execute contracts for adding public parking supply on City or privately owned property along with desired development

Edge District – Mid Term

• On-Street Parking:• Paid Parking in the Edge District

• As occupancies get higher (85%+) and add’l off-street supply provided, consider implementing paid parking

• Credit card payment and pay-by-phone option (Parkmobile)

• Off-Street Parking• Construct new parking facilities within

public-private partnership (100-500)

Edge District – Long Term

• On-Street Parking:• Progressive pricing structure to allow

patrons to park longer than 2 hours on-street

• Allows for longer term parking while still promoting turnover

• Price escalates after the initial amount and hour, and every subsequent hour

Edge District – Immediate Potential• Detective Lot – online in February

evening parking (58 spaces)• Eliminate RPP exemption on Central

Ave (up to 40 public spaces)• Convert limited landscape islands to

on-street parking (up to 20 spaces)• Total of 118 net new spaces

available to public



Residential Parking Permit

Residential Parking Program

Residential Parking Program –Short Term

• Household based versus vehicle• Limit the number of permits per household (2-3)• Restrict guest permits to 1 per household• Review program areas on regular basis

• Central Avenue & Beach Drive complete removal• Retail frontage complete removal

• Increase annual fee for administrative fees and controlling demand.

• Metered parking implementation for balance of on-street spaced used by residents and visitors

• Permits issued: 2232 (2014), 1390 (2011)



Overall

Overall – Short Term

• Marketing, Education, and Wayfinding• Create a wayfinding program that uses

consistent program branding• Implement a smartphone application that

provides static parking information• Ensure that program website provides

clear and concise information

Overall – Long Term

• Marketing, Education, and Wayfinding• Implement a smartphone application that

provides real-time parking availability

RecommendationsPotential

Garage Locations

Potential Garage Locations

Next Steps

• City Council Feedback• Finalize Study – End of February• Implementation Plan

• Items for immediate changes• Items for further evaluation• Items planned for future

Questions?

16-01-28 St Pete Parking Study City Council Workshop · Parking Demand Study City Council Workshop...

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