Food trends 2015

New  trends,  food  safety  and  health  are  three  important  topics  characterize  the  medias  coverage  of  food.  Mannov’s  latest  survey,  which  annually  iden<fies  the  food  landscape  in  the  media,  confirms  this.  Read  more  about  the  new  trends  and  stop  by  for  a  chat  about  how  your  business  can  become  a  part  of  the  modern  media  world.  

2015

Is health mental or physical? It seems that after years of focusing on reducing fat and sugar we now aim for enjoyment. Health depends on balance, wellness and exercise. Say goodbye to light products and hello to chocolate, butter and heavy cream. Just remember to go for a run afterwards -that is the new attitude.

Our senses manipulate us, also when it comes to food. A red cup makes a drink to seem sweeter; firm foods seem healthier. Neuro- gastronomy is a whole new trend, and upcoming year's version of molecular gastronomy

The protein wave rolls on in 2015. More and more choose to prioritize protein in their diet. A new trend is that we are trying to find alternative protein sources than meat in the form of fish, lentils, seaweed and insects.

The fridge is filled with food, and the only one who benefits from it, is the trash. However, we have become better at reducing food waste, which means that recipes based on left overs, smaller portions on the plate and a smarter arrangement of the products at the supermarkets are gaining traction.

Danish consumers want organic products. Where we previously limited our organic shopping for basic commodities, we are now all-in on the issue and are filling the cart with organic product.

The consumer does not want factory farmed chickens. Something new is that we also want welfare for the fish. MSC-labeled fish – that is sustainable fishing without exploiting resources or the environment - gets increasing attention and the demand is expected to increase even more in the coming years.

We want easy, healthy and authentic quality food. We just prefer not to make it ourselves. Luckily food producers are meeting us half way with the everyday kitchen routines: new peeled potatoes, stone-baked pizza bottoms, pre-cut vegetables and hamburgers already formed.

We are used to the hot dog stand and the rolling rotary. Try replacing sausages and kebabs with quality food from the cuisines from all over the world served by a chef right outside your door. That is the essence of the new food trucks that drive around and offer food to busy businessmen and hungry shoppers.

The longer time you are at a store, the more money you spend. But it takes something unique to hold on to the modern consumer, and therefore many of the major fashion houses have begun to integrate fashionable restaurants / cafes as part of their business concept.

Most of us could do without the bitter afternoon mood in the slow line at the supermarket and the increasing digitization of our purchases makes it possible. More people do their shopping online, and also in the restaurants it is now possible to get your food designed and served through orders from the Smartphone.

If you bring the

Coffee

we will bring…