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Inbush

InbushINBUSH

2012

Research Paper & Case Study Presentation

"Building Spiritual Quotient, Emotional Quotient & Human

Quotient along with Physical Quotient is Essential for Creating

World-Class Global Organizations

Amity School of

international Business &

Amity global Business

School

Research Paper and Case Study

Presentation

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14th International Business Summit and Research Conference INBUSH 2012

Page | 2 Amity International Business School

FROM THE DESK OF THE EDITOR IN CHIEF

Dear Readers,

Steve Jobs was perhaps absolutely correct when he mentioned in his last speech to thestakeholders of his company that world class organizations are not made by infrastructure and

financial resources, they are made by the innovative leaders who believe in investing in human

resources and build their teams by concentrating on Spiritual Quotient & Emotional Quotient.

Bill Gates too has once opined that he doesnt know where the GOD exists but he surely knows

that HE is present in the satisfied eyes of his employees, customers, shareholders and other

stakeholders.

In an era of dynamism and transformational leadership, each human being is struggling to

achieve excellence by treading innovative paths. A leader has to bring about a revolution, face

unknown challenges and be on the edge each day. He has to absorb sensitivities from the

environment to adapt and inspire.

To give birth and conceive one has to bear a lot of pain. A true leader is one who understands

that innovations and realization of goals is only possible if he is able to lead by example. Sitting

on computer can only create and disseminate information and directions.

To create world class organizations one needs to sit with people, understand their emotions,

involve them in the decision making, and take them along to be a part of his vision. This

requires extraordinary skills to understand emotional and human quotient of the team and

ability to smile while absorbing all the pains and uncertainties.

To be an effective leader, one is bound to appreciate Spiritual, Emotional and Human Attributes

along with the Physical Quotient to attain holistic excellence. Our 14th

International Business

Summit & Research Conference INBUSH 2012, has been inspired by this thought and is

conceptualized with Building SQ, EQ & HQ Along With PQ Is Essential for Creating World-

Class Global Organizations as its theme.

Many a times, bosses are unable to become leaders; entrepreneurs are unable to inspire

employees, politicians are unable to gain majority from within the masses. They present

themselves as different from the ordinary; while a leader is one, who emerges from the masses,

is one of the employees, is just another subordinate, an ordinary man whom one and all believe

in.

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It is ironical how from amidst an unacknowledged mass emerges a dynamic force which, after

consciously enhancing spiritual state, emotional intelligence, human sensibilities and physical

wellbeing, become a humble power. Organizations curiously study this phenomenon, and

aggressively seek such strong individuals who despite odds are born leaders, to lead them

through a transformational journey. These icons create truly World-class organizations byrelating to the thoughts of all the stakeholders and synchronizing them towards a common

focal point.

The pride of Amity International Business School and Amity Global Business School, the largest

International Business Summit of Asia, International Business Horizons (INBUSH) 2012, is

growing through its 14th year, and attributing to the gathering it witnesses consisting of

Thought Leaders, Management Gurus, Cabinet Ministers, Ambassadors & High Commissioners,

Members of Parliament, Vice Chancellors, Deans and Directors from reputed National &

International Universities, Noted Academicians, High profile media personalities, Corporate

honchos and the like, it evolves as an apt platform to release our Proceeding of Research Paper

and Case study Presentation

As an offshoot of our keen enthusiasm on presenting commendable and authentic research,

Amity Global Business Review is conceived as a compilation of articles contributed by

renowned Research Scholars, well-known Academicians from highly prestigious Institutes and

Corporates mentors from India and Abroad.

The main contributors in this issue of AGBR are leading academicians and researchers from

institutes like New York Institute of Technology, Jordan, IIT Rookie, Pondicherry University, KCA

University Kenya South Africa, Fiji National University Fiji, University of Jammu, MJP Rohilkhand

University, Kurukshetra University and TISS Mumbai.

We hope that the issue will immensely enrich the members of Academia, Corporate World,

Global Strategists and Policy Makers and Students thriving on a quest of knowledge. We eagerly

look forward to augment this journal with enlightened critique and feedback as we endeavor to

encapsulate even better ideas in most creative expression for the perpetual intellectual delight

of our readers.

Editor-in-ChiefProf. Dr. Gurinder Singh

Pro Vice Chancellor, Amity University & Director General, Amity International Business School

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Editors

Research Papers

Chitra Krishnan & Seema Sahai

Amity International Business School

Case Studies

Alka Maurya & V.P.Kakkar


Assistant Editors

Research Papers

Chitra Bajpai, Amity International Business School

Case StudiesMeenakshi Malhotra, Archana Singh & Ashu Jain


Student Editor

Kannav Bhatia, Kumar Aditya Dash & Naman Shrivastava


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Index

RESEARCH PAPERS

CONTENTS

The Impact of Customer and Competitor Orientations on Development ofManufacturing Strategy and Capability

Uma Kumar, Vinod Kumar & Irfan Butt, Sprott School of Business, Carleton University,

Ottawa, Canada

Leadership Behaviours, Organizational Culture and Knowledge Management Practices:An Empirical InvestigationM. Birasnav, New York Institute of Technology, Adiya, Kingdom of Bahrain Alok Goel &

Renu Rastogi, Indian Institute of Technology, Roorkee

Indian normative data of the Zuckerman Kuhlman Personality Questionnaire-shorterversion in a Police Population

Bushara Bano & Parvaiz Talib, Aligarh Muslim University

Organizational Change: Pragmatic approaches to Organizational Change ManagementDarshna Banker, Dyal Singh College, University of Delhi, Delhi

Aftermath of Western Financial Meltdown and Shadow Banking - An Impact AnalysisA.R Subramanian, Sardar Vallabhbhai Patel International School of Textiles &

Management, Autonomous Institute, Ministry of Textiles Govt of India, Coimbatore

Software Multi up-gradation Modelling: A RoadmapP. K. Kapur, Gurinder Singh, Amity International Business School, Amity University,

Noida, Jyotish N P Singh, Amity School of Engineering and Technology, Amity University,Noida, & Anshul Tickoo, Department of Operational Research, University of Delhi, Delhi,

India

Young Indian Consumers: A Potential Segment for Global Green MarketersDr. Krishna Kumar Veluri, GITAM School of International Business, GITAM University,

Visakhapatnam

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An Evaluation of Information Requirements for Media Planning By Media Planners ofAd-Agencies and Their Clients

P.G.Arul, Department Of International Business, School of Management, Pondicherry

University, Pondicherry

A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010Management of Manipulation

Ajay Gupta, TISS, Mumbai

Customer Satisfaction Regarding Small Scale Industries ProductsVipul Chalotra, Department of Commerce, University of Jammu, Jammu and Kashmir

A Study of stress among employees in public and private insurance sector in Aligarh- acomparative study of LIC and ICICI PrudentialShazia Tabassum, Department of Commerce, A.M.U, Aligarh, U.P. (India)

A Study of Web Personalization System: Supporting User Profiling In WebRecommendation System

Rajender Nath, Department of Computer Science and Application, Kurukshetra

University & Ravi Bhushan, Department of Computer Engineering, S.K. Institute of Engg

& Technology, Kurukshetra

Matching Global Hr Culture by OrganisationsAruna Deshpande, ADMI, University of Mumbai

Marketing of Bihar A Buddhist Destination Transforming to Leisure DestinationMd Anisur Rahman, Department of Commerce, Aligarh Muslim University, Aligarh (UP),

India

Changing Sociocultural Environment and Its Impact on Working ProfessionalsR. K. Bansal & Lata Bajpai, M.J.P. Rohilkhand University, Bareilly

A Study on Spiritual and Emotional Intelligences in LeadershipP.Vijaya, Dept.of Business Management, RBVRR Womens College, Hyderabad

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Eustress: the positive side of NegativityRajiv Kumar Jha, Medica Synergie Pvt Ltd., Aligarh & Bushara Bano, Department of

Business Administration, Aligarh Muslim University, Aligarh

A Study of Employee Attrition in an Insurance companySujitha.R, Sai Krishnan.K & Akshay Arora, NBA Group of Institutions, Delhi

FDI in Multi Brand Retail in IndiaVineeta Agrawal, D.D.U.University Gorakhpur (U.P.)

Employer branding: Issues and Strategies in Indian CorporationsShilpa Vyas & Neelam Kalla, Lachoo Memorial College of Sc. and Tech. Jodhpur

The Optimal Time for Launching a New Product in the MarketP.K.Kapur, Gurinder Singh, Amity International Business School, Amity University, Noida

Amir.H.S.Garmabaki & Jyotish N.P Singh, Departments of Operational Research,

University of Delhi, Delhi

Training and Development Practices in Hospitality Industry in India: A Case Study ofITDC, Hotel Ashok New Delhi

Nusrat Khan, Department of Commerce, Aligarh Muslim University (AMU), Aligarh, India

Effect of Digital Marketing on Consumer Buying BehaviorAnuja Shukla, ITS Engineering College, Greater Noida

Managing Multi Generations of Technologies (State of the Art)P K Kapur, Gurinder Singha, Nitin Sachdeva, Amity International Business School, Amity

University, Noida, India & Adarsh Anand, Department of Operational Research,

University of Delhi, Delhi, India

Childrens Influence Strategies: Exploring the Family Buying Process in IndiaMonica Chaudhary, Jaypee Institute of Information Technology (JIIT), Noida

The Implications of the Current Global Financial Crisis on Indian EconomyMir M. Amin & Nasreen Chashti, Department of Commerce, Islamia College of Science &

Commerce, Srinagar, J & K, India

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Money Attitude: the Study of Impact of Parents Behavior on Money Attitude- an IndianPerspective

Rimle Manchanda, Jaypee Institute, Noida

A Study of Wealth Management & Customer Perception towards Portfolio Managementat IDBI Bank Ltd, Jabalpur (M.P)

Vipul Sarwate, Cogent Business School Jabalpur

Role of A.R.C.S in Mergers & AcquisitionsAshok Dubey, AIBS, Amity University, Noida

Consumer Perception of Store and Product attributes its Effect on Customer Loyalty inthe Indian Retail SectorA Study at Reliance Trends, Jabalpur

Akash Tirkey, Cogent Business School, Jabalpur

Role of Congruency in Customer Satisfaction: An Empirical AnalysisBilal Mustafa Khan & Reshma Farhat, Department of Business Administration, Aligarh

Muslim University (AMU), Aligarh, India

Attacking Absenteeism- A Positive Solution to an Age Old ProblemMonalisa Rajak, Cogent Business School, Jabalpur

Talent Management: The Next Generation Human Resource PracticesChitra Bajpai, Manav Bharti University, Himachal Pradesh

Survival through Crisis: Marketing Innovation and Business Strategy for Small IndustriesNeelam Kalla & Shilpa Vyas, Lachoo Memorial College of Sc. and Tech. Jodhpur (RAJ)

Impact of Employee Satisfaction on Employee Retention at Tata CommercialAutomobiles Pvt. Ltd., Jabalpur (M.P.)

Ankita Sharma, Cogent Business School, Jabalpur. (M.P)

Challenges In Cross Cultural Communication: Culturally Diverse, Ethnic and MarginalizedAfrican American Context

Sumitra Singh, Amity Institute of Corporate Communication, Amity University Uttar

Pradesh, Noida

Employee Engagement- A Bond between Employee and OrganisationShikha Kapoor, AIBS, Amity University & Annie Meachem, Anglo India Corporate

Mentors Ltd, Leicester, U.K

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Emotional Intelligence An Approach to People ManagementDeepti Sinha, Apeejay Institute of Technology-School of Management & Greater Noida

& Sachin Sinha, IILM-GSM, Greater Noida

Budget Hotels: - Changing Face of Indian HospitalityParesh Bali, Hospitality & Tourism Research Methods & Research Projects & Amrish

Kumar Choubey

Amity International Business School, AUUP Uttar Pradesh

A New Evolution in Retail SectorMr. Babu Dutta and Dr Rajib Kumar Das, EIILM, Kolkata

Utility Based Tool to Assess Key HRD Instruments in an OrganizationP.K. Kapur, Nitin Sachdeva, Gurinder Singh, Amity International Business School, Amity

University, Noida, Dinesh Khurana, Department of Operational Research, University of

Delhi, Delhi-India

Case Studies

Amri Kolkata What Went Wrong?Shashi Tiwari & Susmita Ghosh, Academy For Professional Excellence, Kolkata,

Indian Cement Industry Plant Case Study, B.A Agate Issues In Gnn Pharmaceuticals

Guirish N. Nagarsenkar & Dr. Divya Singhal, Goa Institute Of Management (Gim)

Innovations In Rural Health Care Market: A Case Of Arogya ParivarShruti Jain & Kriti Swarup & Sweta Dixit, Niilm Cms

Managing An Acquisition: A Study Of World-Wide Shippings Acquisition Of Bergesen.Vijesh Jain & Mohit Batra

Employee Empowerment And Motivation At Global Globe Hr SolutionsSumitra Singh, Amity University Uttar Pradesh, Sector 125, Noida

Products Or Services The Companies Offer!N. Srividya

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Issue: Loral Switches Over To Organic And Eco-Friendly Business.Farheen Anjum, Amity International Business School

Centralization Vs. Decentralization Of Puc AdmissionsNagendra S M

Reva Institute Of Science And Management

Attrition In Pharmaceutical IndustrySunil Kumar

My Experiments With Talent Management, Motivation And Leadership PracticesNarinder Kumar Bhasin, Axis Bank Limited, New Delhi

Tigers African Safari:Indias trade relations with the African continent

Mridulya Narasimhan and Sudhanshu Sharma, Amity International Business School

E- Cigarette: Alternate to tobacco cigarettesAditya Kumar Gupta,Amity International Business School

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Research Paper

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The Impact of Customer and Competitor Orientations on Development of

Manufacturing Strategy and Capability

Uma Kumar, Vinod Kumar, Irfan Butt

Sprott School of Business, Carleton University, Ottawa, Canada

This study empirically tests customer and competitor orientations that influence the

development of manufacturing strategy. It subsequently examines the impact of manufacturing

strategy on a firms manufacturing capability. The findings of this study are based on a sample

of the top management of 194 manufacturing concerns from the Canadian manufacturing

sector.

The analysis using structural equal modelling informs that customer orientation impacts quality

and flexibility strategies while competitor orientation influences cost and delivery strategies.

Quality strategy has the strongest influence on manufacturing capability, followed by cost,

innovation and flexibility strategies.

Keywords: manufacturing strategy, customer orientation, competitor orientation,

manufacturing capability

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Leadership Behaviors, Organizational Culture and Knowledge Management

Practices: An Empirical Investigation

M. Birasnav, Alok Goel & Renu Rastogi

New York Institute of Technology, Adiya, Kingdom of Bahrain

Indian Institute of Technology, Roorkee

Abstract

Knowledge management is a collection of systematic approaches to help information and knowledge

flow to and between the right people at the right time (in the right format at the right cost) so they can

act more efficiently and effectively to create value for the organization. All organizations operate

through its human capital whose skills and knowledge need to be cultivated and leveraged to create

competitive advantage for the success of an organization. Studies on the empirical perspectives on

linkages of KM with organizational culture, especially in the Indian context are scarce. In this paper

results from an empirical study on this relationship are reported. It analyses the extent, strategy and

imperatives of knowledge management in Indian IT companies and its relationship with organizational

culture for successful KM implementation and knowledge sharing.

Data was collected from a wide range of executives working in large, medium and small Indianknowledge intensive service firms through a suitable instrument. Overall 220 valid responses were

received. This study builds on existing groundwork laid by prior researchers, but focused on

organizational factors that was largely overlooked previously and utilized dependent variables to

represent organizational culture. The results indicate how organizational culture, leadership influences

knowledge creation, acquisition, sharing and protection. The results obtained from data analyses clearly

show a strong positive influence of culture and certain practices on knowledge management. The

results of this study will be of interest to business managers and to any organization striving for

knowledge management implementation.

Keywords: Knowledge Management; Leadership, Organizational Culture, KM Processes

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Indian normative data of the Zuckerman Kuhlman Personality Questionnaire-shorter version

in a Police Population

Bushara Bano and Parvaiz Tali

Aligarh Muslim University

The Zuckerman-Kuhlman Personality Questionnaire (ZKPQ) is a tool designed to measure the

alternative five-factor model of personality. A shorter 50-items version was developed by

researchers to give a robust structure to the personality scale. For the present study, the 50-

items shorter version (ZKPQ-50) was translated and adapted into the Hindi language. Till date,

there appears to be no normative data for the ZKPQ-50 in India. This research is the first

applicability of shorter version of ZKPQ in Indian context. The aim of the present study was to

obtain Indian normative data for the scale and constructs in a police sample. The

questionnaires were filled by 500 police personnel of seven districts from the state of Uttar

Pradesh. Both men and women participated in the study with age ranging from 18 to 60 years.

The magnitude of the sample, the place of posting, qualification, experience, age, smoking,

drinking were considered as socio-demographical factors. It was specially taken in care that all

the factors represent the sample adequately. Findings reveal the normal distribution of the

scales. The norms found were in form of means and standard deviations. There have been

found many significant differences in constructs of personality traits (Activity, Aggression-

Hostility, Impulsive Sensation Seeking, Sociability, and Neuroticism-Anxiety) with respect to

socio-demographical factors. This is the first study of ZKPQ-50 in India. The paper suggests by

applying these norms in Indian research studies, more research studies can be conducted not

only in police population but in other clinical and general settings.

Keywords: personality traits, ZKPQ-50, police, gender, India

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Organizational Change: Pragmatic approaches to Organizational Change

Management

Darshna Banker

Dyal Singh College, University of Delhi, Delhi

Abstract

Purpose - The purpose of this paper is to give practical understanding of organizational Change and

qualitative analysis of obstacles coming on the way in managing the organizational change

implementation. As a suggestive study, this paper throws a light on different pragmatic approaches

which can be used to effectively implement the change.

Design/ Methodology - This paper is based on practical research studies and combine their inputs to

collectively suggest pragmatic approaches to implement the change successfully in the organization.

Research Limitation - In the current paper, findings and suggestions are based on research done in India

as well as foreign countries on organizational change which may restrict the suggestions from being

applicable elsewhere.

Originality/Value - This paper deals with the conviction about the difficulties in change management

and concludes suggesting few strategies which help fine-tuning the change management process.

Research Type: Conceptual

Key Words: Organizational Change, Change Management, Change Implementation etc.

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Aftermath ofWestern Financial Meltdown and Shadow Banking - An Impact

Analysis

A.R Subramanian

Sardar Vallabhbhai Patel International School of Textiles & Management

Autonomous Institute, Ministry of Textiles Govt of India, CoimbatoreAbstract

The year 2008 witnessed the fall of big players in the investment arena. Even before the

financial crisis of 2007-09 was far from over, the global economies in various parts

have started manifesting the sovereign deep debt crisis of European nations. This deep

financial meltdown across the globe and the chain effects on the financial system

have introduced quite a few numbers of new terms and concepts to the global lexicon, the

important one being shadow banking and the financial stability has become the buzz word of

the regulators and financial market. Merryl Lynch, an investment banking and financial

advisory service provider was taken over by Bank of America for a meager $50 billion. Withfinancial institutions falling prey one after another to the global credit crisis, the bailout

packages announced by various governments across the globe had crossed the mark of $3 trn

mark so far an amount nearly double the size of Indian economy.

In the recent past a lot of research/discussion papers have appeared in the public domain

analyzing the activities of the shadow banking entities and blaming them as one of causes for

the US sub-prime crisis, which led to the severe financial crisis and property price fall

down. The regulators across the globe are still working in tandem to look into and understand

the activities of the shadow banking system and bring them too under regulation so as to

possibly prevent another global financial crisis in future.This Research Paper is an attempt to focus growing attention towards the shadow Banking

across the globe and also to focus the role of shadow banking in the financial system, though

the regulated banking channels do play a major role in a country like India still the non-banking

financial institutions and market holds a major role which are far from being regulated in a

systematic manner.

Key Words- Global lexicon, Shadow Banking, Sub Prime crisis

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Software Multi up-gradation Modeling: A Roadmap

1P. K. Kapur,

1Gurinder Singh,

3Jyotish N P Singh,

2Anshul Tickoo

1Amity International Business School, Amity University, Noida, UP, India

2Amity School of Engineering and Technology, Amity University, Noida, UP, India

3Department of Operational Research, University of Delhi, Delhi, India

Abstract

Software products arent static. Each release has a defined shelf life. As soon as a software

product reaches the market, a variety of factors begin creating demand for changes. Defects

need patches. Competitors add features and functions. Evolving technology requires upgrades

to support new updated versions of software. Sales demands new features to win over

prospects. Customers want new functionality to justify maintenance expenditures. These

demands accumulate over time, eventually reaching the point that the software product must

be upgraded with a new version to remain viable in the market. New product launches may

capture headlines, but the stream of subsequent product releases is the bread and butter of

software product companies. They extend the market life of flagship products, protect

competitive advantages and sustain crucial maintenance revenue streams. As a software

companys product portfolio grows, the number of releases and the resources needed to

support those releases increase rapidly. Strong releases build reputations and profitability,

while late or defect-ridden releases drive up support costs and jeopardize revenue and

branding if the functionalities added to the software leads to an increase in the number of

faults of the software. Features added to the software at frequent time intervals lead to

complexity in the software system and add to the number of faults in the software. To capture

the effect of faults generated in the software due to add-ons at various point in time we

develop a multi up gradation, multi release software reliability model. This model uniquely

identifies the faults left in the software when it is in operational phase during the testing of the

new code i.e. developed while adding new features to the existing software.

Keywords: Multi-Upgradation modeling, Fault removal process Index^.

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Young Indian Consumers: A Potential Segment for Global Green Marketers

Dr. Krishna Kumar Veluri

GITAM School of International Business, GITAM University, Visakhapatnam

Abstract

Purpose:

Themarket of ecological products is growingrapidly at global level.The objective of this paper

was to identify important factors that affect Indian Young consumers green purchasing

behaviour and was to investigate their beliefs and attitudes on green products, their

preparedness to buy green products.

Introduction:

The green movement has been expanding rapidly in the world. Consumers are taking

responsibility and doing the right things. Consumer awareness and motivation continue to drive

change in the marketplacenotably through the introduction of more eco-friendly products.

Compared to consumers in the developed countries, the Indian consumer has much less

awareness of global warming issues. Initiatives from industry and the government are still iceblue.

Since the 1980s, green marketing has gone through several stages. After a backlash in the

1990s, green marketing made an upswing in the Western markets from 2000 onwards (Ottman

et al., 2006). The force of going-green is now extending to the Asian region, where

environmental threats are alarming the local governments and citizens. Recently, the state &

central governments and citizens of India have started realizing the seriousness of the

environmental threats. The society as a whole is more ready and willing than before to respond

to appeals based on green issues.

Consumer attitudes are changing toward the environment to encourage innovation for

conservation, and the benefits from this source of innovation are certain to outlive our current

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generation. Initiatives at enterprises of all sorts and sizes that improve environmental impact

are increasing in number and the trend continues to accelerate as more attitudes change.

Among the difficult challenges that marketers face today is to understand the driving forces

that encourage environmental stewardship in the context of their own operations.

Successful marketing has always been about recognizing trends and positioning products,

services and brand in a manner that supports buyer intentions. Today, "Green" marketing has

gone from a trend to a way of doing business - and businesses that sell should recognize (1) the

value of going green and (2) identifying the right consumer segment and (3) communicating

enough to the target consumers.

There are two overlooked areas in current environmental research have been observed. First,

Asian-based green marketing studies are relatively scant. Secondly, among those scant Asian-

based green marketing studies (Chan, 2001; Yam-Tang and Chan, 1998), Young consumers, who

constitute a potentially large group of supporters in environmental protection, have rarely been

examined. This paper therefore attempted to fill the gap by examining the green buying

behaviours of Indian Young consumers and factors which influence them.

Consumer green behaviour: literature review:

Consumer beliefs and behaviours, Hoyer and MacInnis (2004) state that consumers values and

beliefs need to be considered when examining the influences that affect purchasing decisions.

Values are enduring beliefs that a given behaviour is desirable or good and include valuing the

environment. Environmental values play a primary role in pro-environmental behaviour. Values

affect peoples beliefs, which then have influences on personal norms that lead to consumers

pro-environmental behaviours (Reser and Bentrupperbaumer, 2005; Stern, 2000). Similarly,Ajzens (1991) Theory of Planned Behavior shows that (environmental) beliefs form attitudes

towards behaviour, which is then translated into intention of behaviour. The Global

Environmental Survey (GOES) finds a gradual intergenerational value shift, likely to result in

more pro-environmental behaviour (Bennulf and Holmberg, 1990; Betz, 1990;

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Hoffmann-Martinot, 1991; Inglehart, 1990). So, although pro-environmental values do not

guarantee proenvironmental behaviour, it is likely that pro-environmental values lead to pro-

environmental behaviour. However, an individual concerned about the environment does not

necessarily behave in a green way in general, or in their purchasing.

Methodology:

In order to investigate the research objective stated above, both secondary and primary data

have been collected and analysed. The first stage of the research process was an extensive

search of articles, reports and professional information concerning eco-consumer studies and

eco-marketing strategies in general using the internet and academic databases. The analysis of

secondary information provided the general context for initiating the collection, analysis and

the interpretation of primary data. The study was carried out in 5 major cities of India.

A total of 1, 150 youngsters were recruited through random sampling. They were surveyed on

their green purchasing behaviour, environmental attitude, and environmental concern,

perceived seriousness of environmental problems, perceived environmental responsibility,

perceived effectiveness of environmental behaviour, social influence and concern for self-image

in environmental protection. The questionnaire also included general demographic questionssuch as age groups. Respondents were invited to make general comments, too. A hierarchical

multiple regression analysis was conducted by entering control variables such as age, sex,

educational level, membership in environmental clubs.

Major Results:

Multiple regression analysis showed that social influence was the top predictor of Indian

adolescents green purchasing behaviour, followed by environmental concern as the second,concern for self-image in environmental protection as the third, and perceived environmental

responsibility as the fourth top predictor.

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Overall, the study shows that Youngsters in India displayed a quite promising market

opportunity for green products. Domestic and International green marketers are advised to

consider Youngsters as one of their potential segments.

Implications:

This paper is a useful source of information for domestic and international green marketers

about what works and what does not in appealing to the young consumers in India.

This paper also serves as a pioneer study to identify important factors in affecting young

consumers green purchasing behaviour and it offers practical guidelines to global green

marketers planning to target the potential Indian market.

Key words: Green Marketing, Consumerism, Indian consumer, environmentally friendly

products, Young Consumers

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An Evaluation of Information Requirements for Media Planning By Media Planners of Ad-

Agencies and Their Clients

P.G.Arul

Department Of International Business, School of Management, Pondicherry University,

Pondicherry

Abstract

Traditionally, the media function was considered the least important in ad-agency and the ad-

agencies continue to pay only lip services to the importance of media related matters. Earlier

media department was a just placement units, with almost no strategic planning to do. Now

things are totally changed due to media explosion, cost associated with media, clients demand

on accountability on money spends on media etc., made the ad-agency media planners job

challenging and complicated. There are relatively few advertising studies that deal with media

planning; there are ever fewer studies that deal with the issue of information needed to make

sound media decisions. This study investigated ad-agency media planners response and their

clients response on information inputs needed for media planning. The findings show that

clients and media planners differ in their ranking of the various constructs on the perception ofinformation needed for media planning. This has important implications for ad- agencies and

their clients. Media planners could make a greater contribution to marketing strategy by

becoming members of the agency team that meets clients on a regular basis. Clients need to

brief advertising agencies in an accurate and comprehensive way in order for media planners to

do a good job.

Key Words: Ad-agency, Clients, Media, Media Planning, Media information

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A Case Study on Corporate Governance & Business Ethics Commonwealth Games 2010

Management of Manipulation

Ajay Gupta

TISS, Mumbai

This case presents the excellent example of management of manipulation and poor corporate

governance for commonwealth games 2010 organized in New Delhi, India. This case shows how

leaders and key people in decision making position ridiculed their authority. How their actions,

decisions and intentions in organizing games created shameful impression for India. This was

the great opportunity for India to organize and to create great impression on different

stakeholders including players but governance was questionable at almost all the points. There

was no check and balance system to monitor the expenses. Almost all the key people involved

manipulated the government fund and misappropriated money to fulfill their greed. There

were hardly any stakeholders who were concerned about the welfare of the country,

government and players. This is the classic case of corporate governance and business ethics.

The case is also about unprincipled and unethical leadership. The case provides an excellent

context to study and analyze various aspects of leadership attributes, corporate governance,

check and balance system, political will, ethical pitfalls of system and people. The case may be

useful for entrepreneurs, small businesses and organizations to understand the dimension and

dynamics in the system that can influence the focus and goal of the organization.

This case is reasonably complex and needs students to analyze the facts and to make moral and

ethical decision. The difficulty level of the case is medium and it can be used effectively to teach

management and executive management students.

Disciplines : Corporate Governance, Business Ethics, LeadershipIssues : Governance, Ethics, Leadership, Ethical pitfalls

Industry : Corporate Governance and Business Ethics

Setting : Commonwealth Games 2010

Difficulty : Moderate, Undergraduate/ MBA/Executive MBA

Length : 15 pages Index^.

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Customer Satisfaction Regarding Small Scale Industries Products

Vipul Chalotra

Department of Commerce, University of Jammu, Jammu and Kashmir

Abstract

Customer satisfaction has now days become an integral part of every firm. Its recognized as a

catalyst for business success and is regarded as key element for customers retention &

sustainability, customers attraction, promoting sales, profitability, marketability, business

diversification & expansion and fulfilling customers needs and desires according to their

expectations. The present research paper empirically examines customer satisfaction in case of

products manufactured by small scale industries. The hypotheses were examined by analyzing

primary data collected from 368 customers using the products manufactured by small

functional manufacturing units sub-divided into ten lines of operation in district Udhampur, J&K

State. Validity and reliability of the scale in the construct were assessed through BTS and

Cronbach-alpha test. The results of AVOVA revealed insignificant differences regarding

customer satisfaction from different profession for three factors. Those belonging to different

age group have same level of satisfaction and those having different qualification dont differ

with regard to their satisfaction for three factors. To nurture customer satisfaction small scale

industries should come up with regular advertisement, reputed brand, more products features

and delighted after sale service.

Key Words: Small Scale Industries (SSIs), Customer satisfaction

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A Study of stress among employees in public and private insurance sector in

Aligarh- a comparative study of LIC and ICICI Prudential

Shazia Tabassum

Department of Commerce, A.M.U, Aligarh, U.P. (India),

Abstract

Stress refers to the physical, mental and emotional wear and tear, and it is emerging as a leading health

risk of the 21st century and as a serious hazard in the workplace. Employee stress can take many forms

and significantly impact on both individuals and organizations. It can manifest as anxiety, aggression,

irritability, dependency, withdrawal or depression. This study aims to investigate workplace stress

among employees and its related causes and consequences in insurance sector in Aligarh. A sample of

100 respondents from different insurance organizations in the public and private sectors of in Aligarh

participated in this study. The results shows that significant relationships between role ambiguity and

age and between role conflict and age and marital status. The Occupational Stress Index (OSI) developed

by Srivastava and Singh (1983) were used to assess the level of job stress of the sample. The findings of

the study reveals higher levels of job stress among employees of 20-30 years age than their counterparts

in the middle age (31-40 years) and the old age groups (41-50 years). The study also found that the age

found to be negatively correlated with occupational stress. The aim of this paper is to provide

information for employees on stress and to provide and identify a common approach that will be

adopted by the employees as well as the managers to cope with stress at the workplace.

Keywords: Employee Stress, Public and Private Sector, Workplace, Insurance sector.

Index^.

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A Study of Web Personalization System: Supporting User Profiling

In Web Recommendation System

Rajender Nath & Ravi Bhushan

Department of Computer Science and Application Kurukshetra University & Department of

Computer Engineering, S.K. Institute of Engg & Technology, Kurukshetra

Abstract

World Wide Web is a huge data repository and is growing with the explosive rate of about 1

million pages a day. As the information available on World Wide Web is growing the usage of

the web sites is also growing. Web log records each access of the web page and number of

entries in the web logs is increasing rapidly. These web logs, when mined properly can provide

useful information for decision-making. The designer of the web site, analyst and management

executives are interested in extracting this hidden information from web logs for decision

making. Web access pattern, which is the frequently used sequence of accesses, is one of the

important information that can be mined from the web logs. This information can be used to

gather business intelligence to improve sales and advertisement, personalization for a user, to

analyze system performance and to improve the web site organization.

There exist many techniques to mine access patterns from the web logs. In this paper we have

studied the web personalization system supported by different user profiles.

Keywords: Web log, Personalization, Data collection Techniques, content based, collaborative

filtering etc.

Index^.

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Matching Global Hr Culture by Organisations

Aruna Deshpande, ADMI, University of Mumbai

Abstract

The research examines the changing roles the human resource (HR) function plays in a globally

competitive marketplace and identifies the challenges of adapting to these roles. Over the past

two decades, Human Resources (HR) policies have been defined as, adapting basic business

behaviors such as communication, leadership and negotiation to the norms aligning to

international cultures, which began the transition from a largely administrative function to a

more strategically-oriented business partner that actively participates in the development and

achievement of organizational goals. Along with this shift, research notes the emergence of an

increased value on human capital, employees, and their collective skills and knowledge, global

exposure. Companies that embrace a more global strategic role for HR and develop a human

capital strategy often find that their HR functions are more effective and have a greater impact

on the organization, operating effectively across boundaries, while balancing organizational

integration with local demands, they have to align business decisions by;

Making strategic business decisions across borders or regions (rather than focusing onspecific countries)

Global Team Building Allow greater HR control over budgets and resource allocation Spend more time on strategic, value-added activities and less time on administration View HR as a strategic business partner Utilize HR information systems (HRIS) more effectively and are more likely to have

experience their expected return on HRIS investments

Key Words: International Cultures, HR Strategy, employee skills, HRIS

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Marketing of Bihar A Buddhist Destination Transforming to Leisure

Destination

Md Anisur Rahman

DepartmentofCommerce, AligarhMuslimUniversity,Aligarh (UP), India

Abstract

Bihar has been distinguished for its spiritual outlook since time immemorial. This is the birth place of

two religions, Buddhism & Jainism, and also the birthplace of Guru Govind Singh. The state is also well

known for the Muslim Shrines, Hindu Temples and association with Gandhian movements. Bihar has

always recorded good number of religious tourists from China, Japan, Korea, and Thailand especially in

the form of Buddhist pilgrimage.

Tourism industry in Bihar was always suffering from the ignorance. For the development of tourism in

the state, Bihar State Tourism Development Corporation (BSTDC) was established in the year 1981. Even

after 30 years of establishment of BSTDC, the target is yet to be achieved. Now the state government

has realized the potential of tourism, so many innovative ideas are implemented. Due to improved

infrastructure and law & order in the year 2009 FTAs has touched a mark of 4, 14,000 and it was even

more than Goa. Bihar Tourism has undertaken scientific research options to gauge expectations,

willingness and expenditure habits of discerning travelers with assistance from the Ministry of Tourism.

Efforts have been made to diversify the tourism scenario in the state. Recently cruise tourism was

started along-with log huts on the white-sand bank of the river Ganga. This provides tourists to cater the

original pleasure to sail on the river Ganga, Dolphin watch, visiting historical sites, gangatic ecology and

watching different species of migratory and resident birds.

Objectives

To analyze the marketing strategy of BSTDC and its suitability to establish the state as a unique

destination.

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Methodology

The study is explorative and analytical in nature. The paper is exploratory in nature as it aims in

developing a competitive tourism policy and marketing strategy for the Bihar State Tourism

Development Corporation (BSTDC). The study is based on secondary data. For this purpose alongsidebooks, extensive and thorough study of research papers from reputed journals has done. Brochures and

documents on marketing strategy from BSTDC, data from BSTDC, Ministry of Tourism GOI,

indiastat.com and World Economic Forum gathered. Help from various websites has been taken to

collect relevance information. Collected data are edited, coded, classified, tabulated, and finally

analyzed by using graph, pi chart and t-test.

Hypothesis

H1: There is significant impact of marketing strategy of BSTDC in the tourism growth in Bihar.

In brief the present study firstly introduces tourism, and then shows some important and interesting

facts about the tourism marketing. Further it gives some detail on the marketing strategy and tourism

marketing policies of the state. In the analysis part, analysis of marketing strategy & tourism policy as

compared to the tourism potential and actual tourist arrival is done. Finally it is found that the

marketing strategy is not effective to make the destination remarkable and a must visit destination.

Keywords: Buddhism, Pilgrimage, Marketing, Development, Planning

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CHANGING SOCIOCULTURAL ENVIRONMENT AND ITS IMPACT ON WORKING

PROFESSIONALS

R. K. Bansal & Lata Bajpai,

M.J.P. Rohilkhand University, Bareilly

Abstract

Change is inevitable; the world in which we live is full of changes. The human beings live in an

environment which has various factors affecting the environment i.e. internal and external. As

the factors of change vary it would ultimately affect the environment & the employees. The

employees in the organization are the human beings, who willingly or unwillingly face such

changes in the environment. In this research paper, the researcher has put her efforts to

identify the sociological & cultural changes taking place around the working professionals. The

research paper is an analysis to study the changes took place in socio cultural environment.

With the help of this research paper the organizations can observe the changes taking place

around their employees and can evolve some related HR practices to benefit the society by

large.

Keywords: significance, HRM, changing environment, Socio cultural.

Index^.
http://www.google.co.in/url?q=http://mjpru.ac.in/&sa=U&ei=D3UqT8moPIbjrAeflPzZDA&ved=0CBIQFjAA&usg=AFQjCNGT2JCBhUVYSfPEAbWPqwK71_SbVghttp://www.google.co.in/url?q=http://mjpru.ac.in/&sa=U&ei=D3UqT8moPIbjrAeflPzZDA&ved=0CBIQFjAA&usg=AFQjCNGT2JCBhUVYSfPEAbWPqwK71_SbVg

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A Study on Spiritual and Emotional Intelligences in Leadership

P.Vijaya

Dept.of Business Management, RBVRRWomens College, Hyderabad

Abstract

The notion of spiritual intelligence is becoming more and more common place in the

workplace. Emotional and spiritual intelligence blend together in a wonderful way. Emotional

intelligence focuses on human values and spiritual intelligence asks to get in touch with beliefs -

knowing what gives a deep sense of meaning and purpose in life. Spirituality is what underlies

our calling in life and emotional intelligence drives the practices that guide the behaviors.Thevery best leaders are deeply in touch with both emotional and spiritual intelligence. Leaders

today want their work to create more than just money and stability; they also want to know

they're making a contribution to life in alignment with their core foundational beliefs. Leaders

who are connected to their core sense of the sacred are people with a higher calling and purpose

We are in a time of unprecedented change, where all the paradigms we once held about the world

are in question. As we operate in a global economyand a shaky one at that- we have to change

our whole perspective. This type of change is not at the surface, its deep within the organization

at the level of organizational mindset. How we think (our mindsets) are the drivers of our

behavior. In order to transform an organization we have to shift the organizational mind. The

changes have to emerge from a new paradigm. Transformation isn't the same as

change. Transformation requires a whole new foundational belief structure. In order to

transform an organization the leadership has to assess the internal global mindset and question

the commonly held perspectives. This leads to a deeper awakening of spiritual intelligence and

soulfulness. Once mindset changes, behavioral shifts occur, and then training for those new

behaviors can really stick. Once we change behaviors, cultures change.

The Study on Spiritual and Emotional Intelligences in Leadership is based on secondary data and

the main objective of the paper is to focus on the SI and EI as the emerging requirements to

leadership in organizations for sustainable growth, especially in times of crisis in corporate

values and ethics, affecting the economy and society.

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Eustress: the positive side of Negativity

Rajiv Kumar Jha & Bushara Bano

Medica Synergie Pvt Ltd., Aligarh & Department of Business Administration, Aligarh Muslim

University, AligarhAbstract

Stress in one of the most used buzzword today. It is the inseparable part of human life. Mostly

stress is taken in negative way only. But, not all stress is detrimental. Indeed, a certain amount

of stress in life is desirable always. It relieves monotony, spurs people towards worthwhile

goals. It is also an integral part of many pleasurable activities, such as the joy experienced with

successful accomplishments. In addition, limited stress is essential for excel in life. Some

amount of stress enhances the performance and quality of life. Selye coined the word

Eustress (good stress) to refer to stress of this kind, and to distinguish it from distress, which

is prejudicial to health and well-being. The most apparent distinguishing characteristics

between Eustress and distress are emotional feelings. Eustress is associated with joy,

exhilaration, a feeling of a job well done while distress is associated with frustration, anger,

anxiety, fatigue, or a general feeling that something is wrong. The present research paper aims

to change the perception of individuals and society for stress which they mostly take in

negative sense on the basis of literature review available and case studies used. The paper also

attempts to explore the relationship of Eustress and performance enhancement. The paper

suggests that all stresses are good and efforts should be done to convert all distresses in

eustresses. The paper also proposes some stress management techniques to convert the bad

distress into good Eustress.

Keywords: Eustress, distress, stress management, performance

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A Study of Employee Attrition in an Insurance company

Sujitha.R, Sai Krishnan.K & Akshay Arora

NBA Group of Institutions, Delhi

Abstract

Attrition or Employee Attrition is a voluntary reduction in an organizations manpower through

resignations or retirements. A high attrition rate causes a high employee turnover in an

organization, reducing quantity and quality of an organizations manpower. This in turn causes

a huge expenditure on human resource, by contributing towards repeated acquisition, a scary

reality for most insurance companies. Retention of sales managers involves taking measures to

encourage them to remain in the organization for the maximum period of time. The research

study undertaken in an Insurance company aims to analyze the reasons training and

development, and performance management. In an environment of rapid growth, globalizationand expansion, the pressure to attract and retain sales managers has become for high attrition

of sales managers. It also aims to identify the role of work pressure in attrition of sales

managers. The research methodology followed is Census Survey. Census survey is an official,

usually periodic enumeration of a population, often including the collection of related

demographic information. The study on attrition and retention of sales managers in insurance

sector is carried among 70 respondents. The data collected in this regard were analyzed and

interpreted to arrive at various findings to the enquiry made as part of this study. As a part of

suggestions the researcher has asked the company to adopt a holistic approach for dealing with

attrition of sales managers. Sales managers are the backbone of insurance business success andtherefore, they need to be motivated and maintained in organization at all cost to aid the

organization to be globally competitive in terms of providing quality products and services to

the society and in the long-run the returns on investments on the sales managers would be

achieved. From the study it can be concluded that management of this insurance company

should encourage job redesign-task autonomy, task significance and task identity, open book

management, empowerment of employees, recruitment and selection must be done

scientifically with the objective of retaining sales managers. HR Managers must understand that

sales managers in the organization must be treated as the most liquid assets of the organization

which would make the organization to withstand the waves of globalization. This asset needs tobe monitored.

Keywords: Attrition, Insurance, Holistic concern

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FDI in Multi Brand Retail in India

Vineeta Agrawal

D.D.U.University Gorakhpur (U.P.)

Abstract

Retail sector in India has been hailed as one of the sunrise sectors of the Indian economy. India

has been recognized as leading Retail destination and whole world is eyeing on it. On 24th

November 2011 union cabinet stipulated that FDI in multi-brand retail will be allowed up to

51% foreign equity through the government approval route, subject to adequate safeguards for

domestic stakeholders. Currently, FDI is permitted up to 26 per cent under the automatic route

in wholesale or so-called cash-and-carry operations and 100% per cent with government

approval in single-brand stores. Foreign retailers have welcomed this step and have also shown

interest in entering Indian market. There has been a lot of debate around the industrial and

political circles, although for now this proposal has been postponed. Given the WTO regime

India is party to, it is inevitable to prevent foreign players from entering in the Indian market,

although the timing of entry has yet to be decided. The present study aims to understand and

analyze the challenges and opportunities faced by FDI in Multi Brand Retail Sector. It

concludes that allowing FDI can enhance competition and accelerate the process of

development of Indian economy.

Key Words- Foreign Direct Investment, Multi Brand Retail, Investment and Productivity

Index^.

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Employer branding: Issues and Strategies in Indian Corporations

Shilpa Vyas & Neelam Kalla

Lachoo Memorial College of Sc. and Tech. Jodhpur (RAJ)

Abstract

Organizations all around the world always trying to acquire employees who can be an asset for

the organization but some factors are important to know about the efforts these organizations

are putting in order to become employer of employees choice. With the liberalization of the

Indian economy in 1991 and subsequent economic reforms, in order to achieve higher levels of

productivity and efficiency, the goal of corporations has been to utilize maximum potential of

human resources and employer branding has a significant role for of acquisition of human

capital. The purpose of the present study is to explore into the concept of employer branding in

Indian corporate and different ways through which employers hire and manage the future

talent. The combination of talent management and employer branding can make any

organization the employer of choice. Emphasizing on the fact that effective employer brand is

essential for competitive advantage the researcher has tried to conduct an exploratory study to

investigate into the strategies and practices for employer branding that has been adopted by

Indian companies, which are becoming internationally strategic to utilize the employer brand to

attract and retain talent which leads to expand and growth of the business.. This paper gives

some concept on employer branding and also examines how Indian organizations with a

positive corporate reputation can attract and retain employees. It also focuses to explain the

importance, applicability, outcome and creating an effective employer branding strategy.

Keywords: Employer branding, organizational attractiveness, employer brand image.

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The Optimal Time for Launching a New Product in the Market

P.K.Kapur1, Amir.H.S.Garmabaki

2, Gurinder Singh

1, Jyotish N.P singh

2,

1Amity International Business School, Amity University, Noida, Uttar Pradesh-India

2 Departments of Operational Research, University of Delhi, Delhi

Abstract

Most product development activities undertaken by firms are aimed at improving existing

products. As a result, many industries are characterized by the introduction of successive

generations of product models. Each generation has unique expectations, experiences,

generational history, lifestyles, values, and demographics that influence their buying behaviors.

Accordingly, many companies are reaching out to multi-generational consumers and trying to

understand and gain the attention of these diverse buyers. Some firms use a timepacing

strategy for product development, introducing new generations at regular intervals. If the firm

adopts a fast pace, it prematurely cannibalizes its old generation, incurring high development

costs, while if it has a slow pace, it fails to capitalize on customer willingnessto pay for

improved technology. Customers adoption behavior and cost are two main attributes which

affected the companys reputation. To trade-off between two conflicting decision factors,

multi-attribute utility theory (MAUT) is applied in our decision space. The timing decision

depends on whether companies invest more time in product and process design and

improvement or push the product to market before competitors. We examine the case where a

firm introduces successive generations of a durable product for which demand is characterized

by an innovation diffusion process. Empirical implications of the proposed model have been

validated on data collected from two industries (Semiconductor Industry DRAM shipments and

IBM Mainframe Industry (USA).

Keywords: Multi-Attribute Utility Function, Successive Generation, Innovation, Optimal Entry

Time.

Index^.

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Training and Development Practices in Hospitality Industry in India: A Case

Study of ITDC, Hotel Ashok New Delhi

Nusrat Khan

Department of Commerce, Aligarh Muslim University (AMU)

Aligarh, India

Abstract

The efficiency and effectiveness of an organization depends on how capable its personnel are

and how effectively they are utilized for achieving organization objectives. We all know that

human beings are the product of the nature and nurture. Nature is that which is inherited but

nurture is which can be obtained here comes that role of education and training. The HR

functioning is changing with time and with this change, the relationship between training

function and other management activity is also changing. The training and development

activities are now equally important with that of other HR functions. Training actually provides

the opportunity to raise the profile development activities in the organization. To increase the

organizational commitment level of employees and growth in quality movement, senior

management team is now increasing the role of training. Training is now the important tool of

HRM to control the attrition rate because it helps in motivating employees, achieving their

professional and personal goals increasing the level of job satisfaction.

The overall goal of training is to bring about a desired level of work performance. The present

study focuses on the Training and Development practices and its impact on employees in the

ITDC, Hotel Ashok New Delhi. The present study brings out clearly that Training and

development helps the employee to perform their current job well and qualify for future job it

makes employees well informed of changes within an organization and they become more

confident and proud of what they are doing and make fewer mistakes. They are more likely tofeel they belong to the organization in other words, loyal and motivated which can translate

into lower absenteeism and turnover rates and lower recruiting and training costs

Key words: Employees, Motivation, Organizational Commitment, Training and DevelopmentIndex^.

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Effect of Digital Marketing on Consumer Buying Behavior

Anuja Shukla

ITS Engineering College, Greater Noida

AbstractHow do consumers decide about a particular product or service? This is a age old question

among marketers. Consumer behavior plays the basic role in defining marketing strategy.

Digital Marketing is the trend of the day. It helps the sellers to reach their millions of potential

buyers in fraction of seconds. Consumer is knowledgeable and aware of the available options.

Consumer has attained high bargaining power by digital marketing. He is able to compare and

evaluate simultaneously among various options available to him with the help of Internet.

Digital marketing has made access to the consumers convenient. The increasing use of internet

for buying has led to decrease in the Brand loyalty among the consumers. Many sellers are

floating SMS to the subscribing base to attract the potential buyers. So consumer behavior is

changing as compared to past era. One most important aspect in digital marketing is consumer

awareness. Do consumers have the technical aptitude as targeted by the marketers? Blogs and

social networking sites are the deciding factors of consumers choice. Therefore analyzing the

trends and psychology of consumer becomes of niche importance. This paper analyses the

changes brought in the buying behavior of the consumer with the introduction of digital

marketing.

Objective

The study aims to understand and bring forward the changes emerging in the buying behavior

of consumer as an effect of the Digital Marketing. Technology has become integral part of our

day to day life; therefore understanding the variations in the pattern of purchase becomes

important for the Marketers. This paper throws light on such need of the Marketers.

Research methodology

The study is based on data collected from direct survey through means of online questionnaire

from relevant sources. It is based on Data collected in Delhi NCR region.

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Findings

Consumer awareness is the key in digital marketing. Consumer demography is the base of their

awareness and technical acumen. Digital marketing is OK but consumers still fear online

purchasing. For the information and comparison purpose digital marketing is a big HIT. Brand

loyalty and brand mania are decreasing due to prevalent digital marketing.

Keywords: Consumer buying Behavior, Bargaining Power, Digital Marketing, Brand Loyalty,

Channel management

Index^.

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Managing Multi Generations of Technologies (State of the Art)

P K Kapura, Gurinder Singh

a, Adarsh Anand, Nitin Sachdeva

aAmity International Business School, Amity University, Noida, India

b

Department of Operational Research, University of Delhi, Delhi, IndiaAbstract

As most of the high-technology companies are trying to be more demand driven, technological

innovation and diffusion have become important force in markets today. It critically affects the

fortunes of consumers, firms, and nations. Despite research across many disciplines, many

important areas still remain to be explored fully. Consumer adoption decision for multi-

generation innovation is one such important research area in this field. High technology

product comes in generations where a new innovation offers a significant improvement in

performance or benefits over the previous generation. And, often two successive generations

under the same product category compete in the market. Yet technology substitution has

received little attention in the diffusion of innovation literature. Research for consumer

durables has been dominated by studies of first purchase adoption which do not explicitly

consider the presence of an existing technology. Only a handful of papers explicitly deal with

the diffusion of technology substitution. In this work, we present an overview of multi

generational diffusion models. We have focused on to study the marketing dynamics of Indian

Television Market (both Black & White and Colour Television). The model consider repeat-

adoption-substitution diffusion framework. Furthermore, utilizing the earlier concepts, we have

highlighted the difference between the number of adopters and number of products in use.

Keywords: Multi Generation, Innovation, Repeat-adoption-substitution.

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Childrens Influence Strategies: Exploring the Family Buying Process in India

Monica Chaudhary

Jaypee Institute of Information Technology (JIIT), Noida

Abstract

Purpose The purpose of this paper is to identify and examine the influence strategies used by

young children to influence parents in the family buying process in India.

Design/methodology/approach The empirical study is conducted based on the extensive

literature review and detailed focus group discussions. Young Indian children aged eight to

twelve were surveyed through questionnaire. The questionnaire included questions on the

child demographics and on the frequency of use of different influence tactics by children on a

five-point Likert scale.

Findings Children use many multi-dimensional influence strategies to influence their parents.

The study is successful in identifying distinct influence strategies namely, aggressive,

persuasive, rational, knowledge and emotional strategies. The study also highlights the impact

of demographic factors on the use of influence strategies by children. Childs demographic

factors like age, gender, number of siblings have an important role in the usage of different

influence strategies by children.

Research limitations The survey has been confined to NCR and is limited to a sample size of

175. Therefore, the scope of the study is limited to the sample size and the metropolitan cities.

Practical implications One important implication of our findings is that older children are

using the knowledge and emotional strategies more often than their younger counterparts.

Advertisers and marketers should us this for effective marketing communication.

Originality/value An important contribution of this study is that it examines an important

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issue, childrens influence on family buying process, in a culture outside America and Europe.

Children use many strategies to impact the family purchases, both in developed countries and

developing ones. Yet, with a few exceptions, most empirical studies were conducted in the USA

and less is known about childrens influence in Asia.

Key Words: Influence, strategies, children, parents, family buying, marketing

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The Implications of the Current Global Financial Crisis on Indian Economy

Mir M. Amin & Nasreen Chashti

Department of Commerce, Islamia College of Science & Commerce, Srinagar, J & K, India

Abstract

Taking into consideration the present time, the theme of the paper is the need of the hour. This

study is explanatory in nature which deals with the present time economic crisis. The paper

tries to explain the origin and main reasons of crisis along with its impact on social and

economic sectors at both global and national levels. This financial meltdown has started in the

USA and soon spreader to other economies and had the trickle-down effect which compelled all

major economies like France, Germany, Japan, UK, and EU to pour in money to save their

economies. This paper considered boom and bust in the housing market, higher risk loans to

higher risk borrowers, securitization practices, and speculation and government policies to be

the important causes of global recession.

In the paper, we have compared the economic position of various countries and also discussed

the data base of the export and import sector of Indian economy for the last three years.

According to the paper, the economic crisis will severely affect the weaker economy in terms of

less spending, lower incomes, job cuts and unemployment. Indisputably, the present global

financial crisis not only affected developed but also developing countries including India and

China. Further, Indias response to such crisis is also assessed in detail and in the end of this

paper some pragmatic measures have been proposed which may be helpful for Indias growth

and development.

Keywords: Financial Market, Financial Deregulation, Financial Speculation

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Money Attitude: the Study of Impact of Parents Behavior on Money Attitude-

an Indian Perspective

Rimle Manchanda

Jaypee Institute, Noida

Abstract

Money attitude is a learning experience. Parents are the most important factor that affects the

money attitude of individual. As acknowledged in earlier studies, children adapt their outlook

towards money due to their observational behavior. Parents, peers and friends are the major

social agents that work for development of temperament towards money. The current study

investigates the role of parents in development of attitude towards money. The study is

focused on power/prestige, time-retention, anxiety and distrust dimensions of money attitude

and how these dimensions of money attitude are shaped by parents conduct and behavior.

Key words- Money attitude, Parents, money

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A Study of Wealth Management & Customer Perception towards Portfolio

Management at IDBI Bank Ltd, Jabalpur (M.P)

Vipul Sarwate

Cogent Business School Jabalpur

Abstract

Customer Relationship Management (CRM) is a business approach which recognizes the

importance of customers as the driving force behind the success of failure of any business. It

enables the business organization to maintain, analyze and act upon the information which the

business identifies as relevant to improve its relationships with the customer, and thus enhance

its chances of success.

The objective of the study

To understand the concept of Banking Industry in India. To explain the profile of IDBI Bank Ltd., To understand various aspects of Wealth Management, To understand Wealth Management at IDBI Bank. Ltd., To have a customers perspective about Wealth Management at IDBI Bank. Ltd. To understand the significance of various Banking operations To carry out a SWOT analysis for getting customers insight on Wealth Management.

Scope of the study is to find out new successful strategy with a proper implementation plan.

The methodology includes, Primary data was collected on field while doing cold calls with the

customers. Secondary data for the study was collected from websites of IDBI Bank, RBI Bulletin,

Newspapers, and Magazines. While doing the statistical analysis we have used graphs andcharts. All the data which the author got from the market will not be disclosed over here but

extract of that in the form of information will definitely be here. The Sample size of the data is

100 customers, Area : Jabalpur,

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There is lack of wealth management services, so bank should start separate branch for that.

Bank should start IDBI wealth management service with adequate staff dedicated only for

same. Customers complaining about courier services, bank should take serious action against

this issue. With young generation there should be some experienced employers because

mixture of experience and young blood can grow faster. It is tough to break the competition of

the competitors like Axis Bank, ICICI Bank & HDFC Bank but the proper service of the bank still

makes favorable conditions. IDBI Bank should start separate quick service desk for NRIs & High

Net worth Individuals (HNI). IDBI Bank open their branches in rural areas like Chindwara, Rewa,

Satna & Sagar but customers are not aware about this ,so bank should advertise this through

posters ,banners, print, media & other ways .

After studying the overall concept of wealth management we can say that it has various aspects

some are favorable and friendly for the Indian economy and some are very dangerous for the

Indian economy. The customers have to beware and they have to make SWOT analysis before

choosing the wealth management option. At present Indian Economy is facing a lot of trouble

by increasing inflation by 11.05% and hike in fuel prices in the Indian as well as international

market. As per Indian concept wealth management cannot success in India. But if Indian

financial institutions are engaged and choosing the WM business in foreign countries, mostprobably middle-east countries, it may be some relief for the downward moving Indian

economy.

In the end, I would like to say that I am still at the bottom rung of the ladder and there is still a

large scope for improvement. My effort has mainly to discover and identify the facts.

How much I have succeeded is there for all to see through the medium of this project. The

functions were the primary tools along with my interpretation. These functions, previouslyuncharted territories have now become like a sixth sense. There is definitely scope for

improvement and further refinement. This project is just a scratch in the vast expense of

identifying corporate/ individuals and most importantly retention of those respective services.

Keywords- Wealth management, Customer Perception, Portfolio Management, Mutual Funds

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Role of A.R.C.S in Mergers & Acquisitions

Ashok Dubey

AIBS, Amity University, Noida

Abstract

Asset Reconstruction Companies formed under the aegis of SARFAESI Act (The Securitization

and Reconstruction of Financial Assets and Enforcement of Security Interest Act 2002) works for

unlocking the capital blocked in Non-Performing Assets (NPA) of Banks and NBFCs. The financial

history of recovery of stressed assets since socialization of banking has been cheque so far.

Much legislation were drafted and enacted only to fail or withstand the rigors of recovery which

was a major concern for lenders. The legislations were week and fumble with many loopholes

in the systems and procedures so drafted. The result was accumulating NPAs, reduced

profitability, low return on investment and eroding capital base of banks. The first major step in

direction of recovery and dealing with industrial sickness in an effective manner was the

passage of SICA (Sick Industrial Cos Act), 1985. Consequently, a separate body was set with the

objective of expeditious revival of sick industrial companies and winding of unviable units, was

promulgated by name of BIFR (Board for Industrial and Financial Reconstruction) in 1987. To

accelerate the pace further, legislation was passed by introducing DRT (Debt Recovery Tribunal)

in 1993 and CDR (Corporate Debt Restructuring) in 2001. The final nail in the coffin of recovery

was sealed by enactment of the SARFESI (Securitization and Reconstruction of Financial Assets

and Enforcement of Security Interest) Act. 2002, paving way for formation of Asset

Reconstruction Co. (ARC). It envisages that ARC will be registered with the RBI and separate

guidelines would be issued for conduct of its business which was formally announced in April

2003.The twin tasks of any ARC is acquisition and resolution of non-performing assets (NPA).

Key Words: Merger, Acquisition, Resolution, Synergy, Securitization, Stressed Assets,

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Consumer Perception of Store and Product attributes its Effect on Customer

Loyalty in the Indian Retail SectorA Study at Reliance Trends, Jabalpur

Akash Tirkey,

Cogent Business School, Jabalpur

Abstract

Retailing in India is gaining attention like never before. Orga

14th INBUSH 2012

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