14558811 TNS Apache Motorcycle
2
Racing Past the Barriers The Success of the Apache Motorcycle in India
-
Upload
muhammad-akmal-hussain -
Category
Documents
-
view
1 -
download
0
Transcript of 14558811 TNS Apache Motorcycle
Racing Past the Barriers
The Success of the Apache Motorcycle in India
Once upon a time there was a market…
Defined by the license raj
Demand outstripped supply – Consumers sometimes waited 24 months after full payment for delivery
Low product differentiation
Two-wheelers the main mode of transport for the middle class
Family transport
Italian design – but one that came in 4 decades ago