1,440 MINUTES OF BEING STRONGER TOGETHER. June 30th€¦ · GO SOCIAL Reach out to your network...
Transcript of 1,440 MINUTES OF BEING STRONGER TOGETHER. June 30th€¦ · GO SOCIAL Reach out to your network...
June 30th
How to be a
Cayuga Health
Giving Day Champion
1,440 MINUTES OF BEING
STRONGER TOGETHER.
Thank you for becoming a
Cayuga Health Giving Day Champion!
You are leading the charge by
becoming a donor and encouraging
others to do the same.
You are the key to our success.
Thank You!
OVERVIEW TOPICS TO COVER
What Does a Cayuga Health Giving Day Champion Do?........page 3
Become a Champion …………………………………..………...page 4
Set a Goal ………………………………………….……………...page 11
Connect with Your Audience …………….…………………...….page 12
What Should I Post? …………………………..…………….…...page 16
Express Gratitude …………………….…….………...…………..page 19
Need Guidance? …..……………………………..……………….page 22
What Does a Cayuga
Health Giving Day
Champion Do?
CREATE YOUR
PROFILE
Visit our Giving Day
website to sign up as a
Champion, create your
profile, and get your
personal share link.
1 2
3 4
GIVE A LITTLE
Support Cayuga Health
with a gift of any size
during the first half of
Cayuga Health Giving Day
on June 30th.
GET A LITTLE
Ask 4 - 5 of your
coworkers/friends/family
members to support
Cayuga Health Giving Day
with a gift of any size
during the campaign on
June 30th.
GO SOCIAL
Reach out to your network
(utilize social media, email,
phone, or whatever medium
they are most comfortable
with) to promote Cayuga
Health Giving Day, recruit
additional Champions and
encourage donations.
Become A Champion
HOW TO CREATE YOUR PROFILE AND PERSONAL SHARE LINK
Follow the steps outlined in this Champion Toolkit Guidebook to successful on Cayuga Health
Giving Day June 30th.
Make sure you always copy and paste your share link when you post about your passion to
social media or send emails. If your audience doesn't click on your personal link to make their
donations, that money won't be counted towards your personal goal. Share often!
STEP 1. On the website: cayugagivingday.org, CLICK the hospital you wish to be a Champion for.
Step 2. CLICK Fundraise.
Step 3. Create your log-in information. (You will always need to go to givegab.com to access
your page once created). CLICK Submit.
Become A Champion
Step 4. You are now a Cayuga Health Giving Day Champion! Your sharable link will be
displayed. Share often on June 30th via email and social media! CLICK Manage Fundraiser
to customize your personal page that people will see when they click your link.
Step 5. When you click Manage Fundraiser, you will be directed to enter the login information
you created in Step 3. CLICK Let’s Go!
Become A Champion
Welcome to your dashboard. You can see any organizations you have participated with
through our Giving Day partner GiveGab, see donations you have made, and fundraising
pages you have created.
Step 6. CLICK Toolkit to personalize your page.
Become A Champion
Step 7. Welcome to your Fundraising Toolkit! This is where you can customize your personal
page with a photo, personal story, fundraising goal, and video! This is also where you can
easily share your page with all of your contacts. First, CLICK Tell Your Story.
Step 8. Let everyone know why you are fundraising for the hospital you have chosen. Make it
personal and share why everyone else should be encouraged to donate. Next, set your
fundraising goal. We encourage our Champions to have a goal of $500, but any amount is
appreciated and critical to our needs. You can either share an image that will be next to your
story, or you can add a video (youtube or vimeo).
Become A Champion
Step 9. When you receive the email from us that donations are open, log into your page and
be the first to make a donation to your personal page on Cayuga Giving Day. Show everyone
your commitment of being a Fundraising Champion.
Step 10. Don’t forget to also set your profile picture. This is what people will see when they
click on your personal link and see your page.
Become A Champion
Step 11. Congratulations! You are ready to go! Read on for more about setting your goal,
sharing your page, and giving thanks to your donors.
Thank you so much for being a Cayuga Health Giving Day
Champion for #CayugaGivingDay!
Become A Champion
Set A Goal What should my Cayuga Health Giving Day
Goal Be?
Set a goal that is achievable, but a bit of a stretch. You should have an idea where 70-80% of
your donations will come from, either from email or phone conversations with potential
donors, but leave it a little open for surprises! We encourage our Champions to have a goal of
$500, but any amount is appreciated and critical to our needs.
You can keep raising
money beyond your
goal amount, it is not
a cap!
Connect With
Your Audience
HOW DO I GIVE A LITTLE?
Using your personal link on June 30th to make
a gift of any size on cayugagivingday.org
to the fund you are passionate about!
HOW DO I GET A LITTLE?
Using your personal link, send an email to at
least four of your friends.
Share your link on all your social media pages
and tag a friend so they will see it.
Use the sample email and social media
content on the Champion Toolkit page to help!
DONATE
Step 1. Log into givegab.com. CLICK Toolkit.
Connect With
Your Audience
Step 2. It’s time to share your passion and send out emails to your contact list! CLICK Reach Out.
Step 3. You can either directly send an email, or CLICK Access Contacts.
Connect With
Your Audience
Step 4. CLICK on your email box and follow the prompts to upload your contacts and send several
emails all at once!
Step 5. CLICK Send Email under Reach Out.
Connect With
Your Audience
Step 6. An email template will automatically populate for you. If you uploaded your contact list, it will
be filled in as well. If not, feel free to enter email addresses individually, remembering to put a
semicolon between each.
Enter an eye-catching Subject Line that will help encourage your audience open your email. Some
examples: “Asking A Personal Favor….”, “This is important to me”, “Cayuga Giving Day Needs
You!”
We have populated email content for you from your personal story and you are welcome to send
your message as-is, but we encourage you to continue to personalize your message so your friends
and colleagues know it comes from you.
Once you are excited about your message, CLICK Send and watch as donations roll in!
What Should
I Post? How Do I ‘Go Social’ During Cayuga Health
Giving Day?
PARTICIPATE IN SOCIAL MEDIA CHALLENGES
Keep watching our social media pages all day on June 30th for multiple challenges to get your
donations matched! You will also have the chance to win prizes while supporting Cayuga Health
Giving Day! Follow Cayuga Medical Center and Schuyler Hospital for updates!
SHARE YOUR LINK
Post about why you are supporting Cayuga Health and your chosen fund and encourage people
to give with your personal share link. Share your link multiple times throughout the day on all of
your social media platforms. The more you share, the more people will see!
SEND EMAILS
Sending personal emails is a great way to ask your community to support the hospital and fund
you are passionate about. Utilize the provided email templates to encourage your network to
donate on June 30th.
“What is interesting is the power and the impact of social
media… So we must try to use social media in a good way.”
- Malala Yousafzai -
What Should
I Post? How Do I ‘Go Social’ During
Cayuga Health Giving Day?
You can share your link right from your Toolkit to Facebook and Twitter!
Step 1. Log into givegab.com and CLICK Toolkit.
Step 2. CLICK Share Socially.
What Should
I Post? How Do I ‘Go Social’ During
Cayuga Health Giving Day?
Step 3. You can Copy and Paste the provided link to your page into your social media accounts, or
CLICK the icon of the social media platform you wish to share to. You will be directed to securely log
into the platform of your choice. Available for Twitter and Facebook only through this site.
It is important to share frequently on your social media to reach as many people as possible. We will
have frequent challenge announcements, video shares, and progress updates. Let your followers
know how you are doing and directly call them to action by tagging them in a post!
Find Cayuga Giving Day Social Media Downloads (Images, Cover Photos, Badges) on the
cayugagivingday.org website in the menu bar under Downloads.
You can follow Cayuga Medical Center or Schuyler Hospital and share their Cayuga Giving Day
posts too!
Don’t forget to add the hashtag: #cayugagivingday
Express
Gratitude
SAY THANK YOU
As a Champion, you should have a personal commitment to helping your audience
feel appreciated and that you value their donation and support. Say thank you and
update your audience throughout the day on your social media channels and/or
through email with progress towards your goal. Thank people on social media and
write individualized emails at the end of the campaign. Handwritten thank you notes
are always in style and very appreciated by the majority of donors.
THANK
YOU!
THANK
YOU!
THANK
YOU!
THANK
YOU!
Express
Gratitude
Step 1. Log into givegab.com and CLICK Toolkit.
Step 2. CLICK Give Thanks.
Express
Gratitude
Step 3. Once you have donors, you can send an email of gratitude right from this link. There will be
templates provided, but it is always great to customize your message and make it personal. It’s also
fun to give your donors a shout-out on social media and tag them so all of their friends can see
what is happening too. The more eyes on Cayuga Health Giving Day, the more successful it will be!
Don’t forget to add the hashtag: #cayugagivingday
? Need
Guidance?
We are here to help you be a successful
Cayuga Health Giving Day Champion!
If you have questions setting up your profile, communicating with
your network, or just want to learn even more, please reach out to
us! We are here to help!
Cayuga Medical Center Foundation
Steph Bailey…..607.274.4106…[email protected]
Schuyler Health Foundation
Tiffany Bloss…...607.873.3189…[email protected]
Thank you for helping us be
Safer Together. Stronger Together. Right Here.
cayugahealth.org