Social Media Profiles How to Optimize Yourmembers.linkedselling.com/.../Profile-Optimization.pdf ·...
Transcript of Social Media Profiles How to Optimize Yourmembers.linkedselling.com/.../Profile-Optimization.pdf ·...
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How to Optimize Your Social Media Profiles
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Where Should You Start?The question you should have asked leading into this module is “Where do my prospects hang out?”◇ Where can I find them?◇ And where will they find me?
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What Should You Update?1. Picture2. Background Image/Graphic3. Headline **4. Summary5. Calls to Action6. Experience7. Other
We will discuss where to direct your prospects, how to appeal to your prospects, and how use each section to build your Appointment Generating machine.
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Your Profile PictureWhat matters most is that your profile pic is a nice, clean headshot of you and that you are smiling.
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Your Background ImageUtilize the space for a call to action.
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Your HeadlineAvoid just your title or a list of products and services.What makes you different or unique? Why should somebody do business with you over a competitor?
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[title], [company name] | We help [avatar] [benefit] [how]
A good template to begin with:
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Your SummaryTell a story that paints the picture you want to convey to your prospects, highlight your differentiators, and close with a call-to-action.
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Your CTAsEase them in. Use sparingly. Highlight with unicode symbols.
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Your ExperienceAdd a brief narrative under past experience that shares how these experiences add value to your current role/offer.
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MiscellaneousCertifications, skills, case studies, testimonials, keywords, etc.
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ACTION Items
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1. Create a headline that appeals to your prospects wants/needs.
2. Optimize all appropriate social profiles according to training materials (utilize notes/workbooks from Module 1 for copy ideas).
3. Share links to your optimized profiles with community for feedback/suggestions.