14 numbers about e mail marketing
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14 numbers about E-mail marketing Focus on strategies and ideas, iPresso does the rest.
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E-mail marketing in 14 crucial numbers.
Transcript of 14 numbers about e mail marketing
14 numbers aboutE-mail marketing
Focus on strategies and ideas,iPresso does the rest.
44% of e-mail recipients made at least one purchase last year based on a promotional
email.
(Convinceandconvert.com)
There are 3.6 billion e-mail accounts in 2013.
(The Radicati Group)
By 2016, the number will reach 4.3 billion.
(The Radicati Group)
33% of e-mail recipients open email based on subject line alone.
(Convinceandconvert.com)
Subject lines fewer than 10 characters long had an open rate of 58%.
(Adestra)
Personalized subject lines are 22.2% more likely to be opened.
(Adestra)
E-mails that include social sharing buttons have a
158% higher click-through rate.
(GetResponse)
Subscribers below age 25 prefer SMS to e-
mail.
(Convinceandconvert.com)
This year, about 84% of all e-mail traffic will be spam.
(The Radicati Group)
Time spent using e-mail decreased by 34% in users aged 18-24.
(comScore Media Metrix)
64% of decision-makers read their e-mail via mobile devices.
(TopRankBlog)
40% of B2B marketers rated the leads generated by e-mail marketing as high quality.
(Software Advice Survey)
The ROI from e-mail marketing is greater than $43 for every dollar spent.
(Direct Marketing Association).
In 2011 United States firms alone spent US $1.51 billion on -email marketing and will grow to
$2.468 billion in 2016.
(Forrester)
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