12 for 2012 Vinoaj Vijeyakumaar Senior Conversion Specialist, Google Southeast Asia

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12 steps to conversion success in

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Look beyond the last click with multi-channel attribution

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Measuring beyond your website (social, mobile)

Building websites optimised for conversions

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Multi-Channel Attribution & Analysis

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Try it out today

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Multi-Channel Attribution & Analysis

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Understand how different channels contribute to conversions

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Multi-Channel Attribution & Analysis

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Understand how visitors interact through different channels

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If it drives a visit to your website … tag it

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http://www.yoursite.com/landingpage.html?utm_source=yahoo&utm_medium=cpc&utm_campaign=Jan+2011+Campaign&utm_term=my+keyword

http://www.yoursite.com/landingpage.html?utm_source=twitter&utm_medium=tweet&utm_campaign=Jan+03+One+Day+Sale

http://www.yoursite.com/landingpage.html?utm_source=email&utm_medium=link&utm_campaign=Jan+2011+Newsletter

Establish a process for tagging inbound links

Identify channel owners and educate them

It’s your responsibility, not your webmaster’s responsibility

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Define and Set-up Your Goals

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3 ST

AG

E G

OA

LS

Awareness Consideration Preference Action

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Desktop websites being viewed on mobile devices

What is mobile measurement?

Mobile websites viewed on smartphones and feature phones

Android and iOS apps

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Understand your mobile opportunity through your desktop site data

Implement measurement across your mobile applications

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Measuring Social Interactions

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Add the +1 Button to your site and no configuration of GA required

Install sample code from GA site to track interactions with Facebook & Twitter widgets

Implement _trackSocial() for other social buttons on your site

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Design for Speed

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Add _trackPageLoadTime() to measure page load times across visitors

Identify your slowest-loading landing page

Implement page speed optimisations recommended at pagespeed.googlelabs.com

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Evaluate Landing Page Design

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2 Speed 1Confirmation 3 First Impression 4 Design

5 Visuals & Text 6 Call-to-

action 7 Value Proposition 8 Persuasion

Evaluate your desktop and mobile landing pages – are they all they can be?

Formulate ideas for landing page experiments

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Always Be Testing

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Identify your landing page with the highest bounce rate

Come up with ideas for testing

Test landing page optimisations with Google Website Optimizer

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Look Beyond Google Analytics

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Look beyond your web analytics data

Search for your brand name and products on Google Insights for Search to understand visitor interest

Enter your domain name in DoubleClick Ad Planner to understand who your audience are

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Google Analytics Individual Qualification

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Your Name Here

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APAC Conversion Room Blog

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Regional success stories

Coming very soon: Multi-Channel Funnels Guides

Today’s content

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Take ACTION

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THANK YOU

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