Measuring Trends Nagalakshmi V AdWords & Social Product Specialist, Google

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Google Confidential and Proprietary

AGENDA

Google Insights for Search

2

DoubleClick Ad Planner

Google Confidential and Proprietary 3

Trends for www.cookingandme.com

Google Confidential and Proprietary

Objectives

•  What’s the current trend on recipe search?

•  What are some of the popular food recipes being searched currently?

•  What are some of the other websites talking about same or similar things as me?

•  Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?

•  How should I plan my advertising campaigns better keeping these data in mind?

4

Background •  The mobile internet is today’s main driver of growth in time

spent online.

•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.

•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.

Google Insights for Search

Google Confidential and Proprietary

Google Insights for Search

6

www.google.com/insights/search

Google Confidential and Proprietary 7

Insights for Search

Google Confidential and Proprietary 8

Insights for Search

Google Confidential and Proprietary 9

Insights for Search

Google Confidential and Proprietary 10

Insights for Search

Google Confidential and Proprietary 11

Insights for Search

Google Confidential and Proprietary 12

Insights for Search

Google Confidential and Proprietary 13

Insights for Search

Google Confidential and Proprietary

One More Look - Objectives •  What’s the current trend on recipe search?

•  What are some of the popular food recipes being searched for currently?

•  Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?

•  What are some of the other websites talking about same or similar things as me?

•  How should I plan my advertising campaigns better keeping these data in mind?

14

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Background •  The mobile internet is today’s main driver of growth in time

spent online.

•  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.

•  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.

DoubleClick Ad Planner

Google Confidential and Proprietary 16

DoubleClick AdPlanner www.google.com/adplanner

Google Confidential and Proprietary 17

DoubleClick Ad Planner

Google Confidential and Proprietary

An Interesting Case Study

18

www.backtobasics.com.sg

•  Font size increased from 12 to 13px •  Bounce rate decrease notice-able within 5 days

Google Confidential and Proprietary 19

DoubleClick Ad Planner

Google Confidential and Proprietary

One More Look - Objectives •  What’s the current trend on recipe search?

•  What are some of the popular food recipes being searched for currently?

•  Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?

•  What are some of the other websites talking about same or similar things as me?

•  How should I plan my advertising campaigns better keeping these data in mind?

20

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✔

THANK YOU

gplus.to/nags

twitter.com/nagsthecook

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