advertising and marketing

lesson objectives

one Understand key concepts in

advertising and marketing

two Understand how technology is changing the advertising

and marketing industry

three Understand how

advertisers target

particular audiences

four Understand representation in the advertising and

marketing

key concepts

marketing is a process of

making customers aware of

products, services and ideas in hope that they will

buy it.

advertising is how the

marketing message is

delivered to consumers.

consumers are the people who buy the product that is

being advertised.

sales promotion is when a

product is being offered at a

reduced price, buy one get one free or contains a free gift when you purchase it.

public relations is a

marketing technique where

an event is held, for example

press conference or launch party to promote the product.

brand is a particular type of

product. For example, levi jeans.

media space is a space in

newspapers, magazines, tv, radio or online where

advertising can be placed.

representation is how

people, places or ideas are

represented or portrayed to

audiences.

stereotyping is grouping

together according to simple

shared characteristics, without allowing for any individual uniqueness.

viral advertising is when

adverts are spread through

email or social media at no

cost.

direct marketing is when

the marketing message is

communicated straight to

consumer.