131126 - social media tools - ecorys
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Social media tools #wellbeingsocialmedia
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Presentation slides for the #wellbeingsocialmedia workshop hosted by Ecorys. The document is a bit of a whistle stop tour of up and coming platforms including Google+, Prezi and Twitter Vine
Transcript of 131126 - social media tools - ecorys
Social media tools
#wellbeingsocialmedia
About me
•Managing Director at Big Cat Group • A marketer at heart• In love with all things digital• Co founder and MD at Big Cat• 19 years experience • Started as a music promoter in the early 90s• Like to work at the leading edge •& test & integrate new tech
About Big Cat Group• Born in Birmingham in 2000• A family of integrated
agencies• Offices in London,
Birmingham, Barcelona & Paris• Deliver the best possible
experience• Leading edge digital in our
campaign mix• Strong focus on ROI
We Build Marketing Assets
Strategy
Websites & interactive
Events & stunts
Ad campaigns
Measurement & ROI
that people want to consume
Social media tools that help customers find you.
What is social media?
• A marketing channel• A customer service tool• A communications tool• A news and public relations outlet• A sales development channel• An HR and recruitment tool
• It depends on what you need it for…
Social media tools
Infographics
• Information graphics or infographics have gone viral• From employment statistics to endangered animals• Infographics spice up ‘boring’ data (by turning it visual)
Infographics
• Social media tools• The social media
universe
Infographics
Infographics
• Social media vs search engine marketing• Fun illustrations with stats• Compare, evaluate & benchmark
relative strengths & weaknesses• Memorable resultshttp://www.mdgadvertising.com/blog/social-vs-search-infographic/
So why Google+
• 2nd biggest social network• Google likes you the more you
like it• Search is going social – More +1s
= better SEO• It integrates lots of cool stuff,
such as…
Company page
Google+
• Like Facebook you can share thoughts, links, photos, videos or events
Circles (Segmented contacts)
Hang outs (video chat / conference)
Youtube
Google+ tips
• Start adding people to your circles• Post share-worthy content• Link to other profiles from your Google+ “About page”• Add G+ share buttons to your content
• More tips here: http://moz.com/blog/google-plus-correlations
Prezi
• A welcome break from ‘death by Powerpoint’• Very visual and dynamic• Non-linear method of story telling or idea sharing• Intuitive once you’ve learned the basics• Very shareable content• Can be presented offline (much better online)
Prezi - drawbacks
• You need to be pretty creative to make presentations amazing• Takes time to learn, so don’t use for a last minute
presentation• It is easy to add transition and complexity because it is
fun• Believe it or not people actually prefer Powerpoint• Works using Flash so can’t create on iOS / iPhone / iPad
Twitter Vine
• A micro video sharing platform• Owned and fully integrated
with Twitter• Uses the same system of
#hasttags, @mentions, replies, etc• Looping 6 second videos
(but can be filmed in shorter segments)• Need to be creative and
confident• Best start with a content
plan
Social media tools
Get a custom demo of any of these tools and watch your social media marketing fly
