12reasonsyouneedacopywriter
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Professional copy writing is often discounted by small businesses in favour of writing copy in house, often from different contributors. Doing this usually leads to disjointed text that doesn’t flow or engage readers. There are so many benefits to using a professional copywriting that the advantages of doing this far out way any fees involved. A professional copywriter will be able to write copy for your web site, blogs, marketing literature, ads and direct mail letters. On and offline you have just seconds to grab the attention of your audience, by using a professional copywriter you will increase response rates. Professional copywriting makes the difference between: Web site visitors leaving your site without signing up to your mailing list or interacting with your web site in any way Direct mail going straight into the bin Ads disregarded
Transcript of 12reasonsyouneedacopywriter
1. To save time so you can concentrate on what you are good at… Running your business!
A professional copywriter understands the words that sell …..
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3. A professional copywriter will write in the right tone of voice for your audience
Showcase your products & services in their very best light..…
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5. Understand and sell the benefits of your products and services…..
Simplify complex information…..
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7. Add an outside perspective….. something that is difficult to do on the inside!
Research and include the words your audience use in online searches…..
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Increase the response rate from direct mail campaigns
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Add an extra little touch of something special!
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11. Produce enticing offers and punchy news stories
Use words to bring your products and services to life so your copy is interesting, readable & grabs attention
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