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    1

    A REPORT

    ON

    EQUITY PORTFOLIO MANAGEMENT

    BY

    Sandeep Sindhu

    (12912303910)

    A Report submitted in partial fulfilment of the

    Requirements ofMBA Program of

    Delhi Institute of Advanced Studies

    Submitted to:

    Mr. Rakesh Sharma Prof. Shilki Bhatia

    Company Guide Faculty

    DIAS, Rohini

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    DECLARATION

    This is to certify that project titled Equity Portfolio Management And The Risks

    Involed. is a bonafide work done by Mr. Sandeep Sindhu, Enrollment No: 12912303910,

    Batch 2010-12 in partial fulfillment of the requirements for the award of the degree MBA

    and submitted to Delhi Institute of Advanced Studies, Rohini.

    I also declare that this project is a result of my own efforts and has not been copied from

    anyone and I have taken only citations from the literary resources which are mentioned in the

    reference section.

    This work was not submitted earlier at any other University or Institute for the award of the

    degree.

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    ACKNOWLEDGEMENT

    A project is like a fruit grown out of hard labor and meticulous guidance. The project covered

    by me is not full but just a part of the topic given to me. I had tried my best to cover as much

    as is required for this topic.

    I would like to convey my deep sense of gratitude to my company guide Mr. Rakesh

    Sharma, Relationship Manager, Bonanza Portfolio Ltd., for imparting his invaluable

    suggestions and guidance.

    I am heartily thankful to ProfessorShilki Bhatia, Faculty Guide Delhi Institute of AdvancedStudies, Rohini, for encouraging me & boosting my morale to move ahead my very first step

    in the world so called Corporate.

    I extend my heart-felt thanks to all the employees staff & other Sippers ofBonanza

    Portfolio Ltd. for giving me such a wonderful opportunity and support to show my abilities.

    Im grateful to the all the respondents for sparing me their valuable time and for their

    amicable and friendly treatment. Even though being busy person, they remained humble and

    polite throughout the survey.

    At last but not the least Im grateful to all those who helped me a lot from the very beginning

    of this project.

    Thank you.

    Sandeep Sindhu

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    Table of content

    1. Purpose of the study 5

    2 Objectives of the study 5

    3 Methodology 6

    4 Limitations 7

    5 Summary 8

    6 Literature Review 9

    7 Company Profile 35

    8 Portfolio Management 38

    9 Data Interpretation 53

    10 Findings 69

    11 Conclusion 73

    12 Bibliography 74

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    Purpose of the study

    The purpose of the study is to know the fluctuations in the share price of sample

    companies.

    The purpose of the study is to help the unknown investors for investing in

    securities.

    To update the portfolio reviewed and adjusted from time to time in tune with

    market condition.

    To analyze the risk and return on securities.

    To test portfolio strategies before taking decisions.

    Objectives of the study

    To provide basic idea of different stock market investment instruments to investor.

    To provide knowledge to investor about various type of risk associated with

    various investment instruments.

    To provide investor knowledge about P\E, Beta that would help them in selection

    of script and creation of portfolio.

    To help investor in learning about derivative instrumentfuture for the purpose

    of speculation and hedging.

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    LIMITATIONS OF THE PROJECT

    The time duration given to complete the report was not sufficient.

    The report is basically is made between the horizon of two months and the

    situation of market is very dynamic so the conclusion or the return might not

    reflect the true picture.

    To predict stock market it is just impossible.

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    Summary

    Bonanza Portfolio Ltd. is an esteemed Depository Participant of NSDL registered with SEBI.

    It is a stock broking firm and India based provider of investment banking and corporate

    finance. The topic for the project is investment strategies using portfolio management and the

    risks involved. The report has two fold objectives which are Portfolio diversification and

    management of clients need and giving clients a complete framework for managing their

    portfolio and informing risk in the marketfrom identification to resolution.

    In the context of the decreasing confidence of investors in the stock market after the big crash

    that occurred years back and decreasing popularity of the portfolio management services.

    This project does a study regarding the same and produces some findings for the same. The

    methodology adopted for the project consists of designing of questionnaire, thereby analyzing

    the primary and secondary data thus collected.

    As the report also includes investment strategies of investors according to the market

    development so a questionnaire has been prepared for the same laying stress on certain

    attributes like investors preference to invest (equity, debt, mutual funds etc.) and investors as

    well as brokers and analysts decision of time of buying or selling of stocks as well as entry

    and exit time from the stock market. Responses from the questionnaire reveals that Investors

    prefer to invest in equity due to higher returns, long term investments are preferred and

    investors are willing to exit from the investment when they get higher returns compared to

    when their targets are met. There are following types of risks like credit risk, market risk,

    liquidity risk, capital risk, interest rate risk. There are different kinds of portfolio risk

    measures. One of the risk measures used in the project is standard deviation and portfolio

    variance.

    The report has three portfolio recommendations based on the risk classes. Stocks with high

    beta and standard deviation were added to aggressive investor, stocks with lower standard

    deviation and beta value to moderate risk investor, and stocks with medium beta values were

    added moderate risk investors. It also consist of a sectoral portfolio. A particular sector is

    taken which has good potential and can able to give good returns.

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    Literature Review

    Journey of Indian stock market

    Indian Stock Markets are one of the oldest in Asia. Its history dates back to nearly 200 years

    ago. The earliest records of security dealings in India are meager and obscure. The East India

    Company was the dominant institution in those days and business in its loan securities used

    to be transacted towards the close of the eighteenth century.

    By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in

    Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers

    recognized by banks and merchants during 1840 and 1850.

    The 1850's witnessed a rapid development of commercial enterprise and brokerage business

    attracted many men into the field and by 1860 the number of brokers increased into 60.

    In 1860-61 the American Civil War broke out and cotton supply from United States of

    Europe was stopped; thus, the 'Share Mania' in India begun. The number of brokers increased

    to about 200 to 250. However, at the end of the American Civil War, in 1865, a disastrous

    slump began (for example, Bank of Bombay Share which had touched Rs 2850 could only be

    sold at Rs. 87).

    At the end of the American Civil War, the brokers who thrived out of Civil War in 1874,

    found a place in a street (now appropriately called as Dalal Street) where they would

    conveniently assemble and transact business. In 1887, they formally established in Bombay,

    the "Native Share and Stock Brokers' Association" (which is alternatively known as "The

    Stock Exchange "). In 1895, the Stock Exchange acquired a premise in the same street and it

    was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated.

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    Growth Pattern of the Indian Stock Market

    Sr.

    No.

    As on 31st

    December 1946 1961 1971 1975 1980 1985 1991 1995

    1

    No. of

    Stock

    Exchanges

    7 7 8 8 9 14 20 22

    2No. of

    Listed Cos.1125 1203 1599 1552 2265 4344 6229 8593

    3

    No. of Stock

    Issues of

    Listed Cos.

    1506 2111 2838 3230 3697 6174 8967 11784

    4

    Capital of

    ListedCos. (Cr. Rs.)

    270 753 1812 2614 3973 9723 32041 59583

    5

    Market value

    of

    Capital of

    Listed

    Cos. (Cr. Rs.)

    971 1292 2675 3273 6750 25302 110279 478121

    6

    Capital per

    Listed Cos.

    (4/2)

    (Lakh Rs.)

    24 63 113 168 175 224 514 693

    7

    Market Valueof

    Capital per

    Listed

    Cos. (Lakh

    Rs.)

    (5/2)

    86 107 167 211 298 582 1770 5564

    8

    Appreciated

    value

    of Capital per

    Listed Cos.

    (Lakh Rs.)

    358 170 148 126 170 260 344 803

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    Economic investments:-

    These investments refer to the net addition to the capital stock of the society. The capital

    stock of the society refers to the investments made in plant, building, land and machinery

    which are used for the further production of the goods. This type of investments are very

    important for the development of the economy because if the investment are not made in the

    plant and machinery the industrial production will come down and which will bring down the

    overall growth of the economy.

    Financial Investments:-

    This type of investments refers to the investments made in the marketable securities which

    are of tradable nature. It includes the shares, debentures, bonds and units of the mutual funds

    and any other securities which is covered under the ambit of the Securities Contract

    Regulations Act definition of the word security. The investments made in the capital market

    instruments are of vital important for the country economic growth as the stock market index

    is called as the barometer of the economy.

    General Investments:-

    These investments refer to the investments made by the common investor in his own small

    assets like the television, car, house, motor cycle. These types of investments are termed as

    the household investments. Such types of investment are important for the domestic economy

    of the country. When the demand in the domestic economy boost the over all productions and

    the manufacturing in the industrial sectors also goes up and this causes rise in the

    employment activity and thus boost up the GDP growth rate of the country. The

    organizations like the Central Statistical Organization (CSO) regularly takes the study of the

    investments made in the household sector which shows that the level of consumptions in the

    domestic markets.

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    CHARACTERISICS OF INVESTMENT

    Certain features characterize all investments. The following are the main characteristics

    features if investments: -

    1.Return: -

    All investments are characterized by the expectation of a return. In fact, investments are made

    with the primary objective of deriving a return. The return may be received in the form of

    yield plus capital appreciation. The difference between the sale price & the purchase price is

    capital appreciation. The dividend or interest received from the investment is the yield.

    Different types of investments promise different rates of return. The return from an

    investment depends upon the nature of investment, the maturity period & a host of other

    factors.

    2.Risk: -

    Risk is inherent in any investment. The risk may relate to loss of capital, delay in repayment

    of capital, nonpayment of interest, or variability of returns. While some investments like

    government securities & bank deposits are almost risk less, others are more risky. The risk of

    an investment depends on the following factors.

    The longer the maturity period, the longer is the risk.

    The lower the credit worthiness of the borrower, the higher is the risk.

    The risk varies with the nature of investment. Investments in ownership securities like equity

    share carry higher risk compared to investments in debt instrument like debentures & bonds.

    3. Safety: -

    The safety of an investment implies the certainty of return of capital without loss of money or

    time. Safety is another features which an investors desire for his investments. Every investor

    expects to get back his capital on maturity without loss & without delay.

    4. Liquidity: -

    An investment, which is easily saleable, or marketable without loss of money & without loss

    of time is said to possess liquidity. Some investments like company deposits, bank deposits,

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    P.O. deposits, NSC, NSS etc. are not marketable. Some investment instrument like preference

    shares & debentures are marketable, but there are no buyers in many cases & hence their

    liquidity is negligible. Equity shares of companies listed on stock exchanges are easily

    marketable through the stock exchanges.

    An investor generally prefers liquidity for his investment, safety of his funds, a good return

    with minimum risk or minimization of risk & maximization of return.

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    3. Rates of interest: -

    It is also an important aspect for sound investment plan. It varies between investment &

    another. This may vary between risky & safe investment, they may also differ due different

    benefits schemes offered by the investments. These aspects must be considered beforeactually investing. The investor has to include in his portfolio several kinds of investments

    stability of interest is as important as receiving high rate of interest.

    4. Inflation: -

    Since the last decade, now a days inflation becomes a continuous problem. In these years of

    rising prices, several problems are associated coupled with a falling standard of living. Before

    funds are invested, erosion of the resource will have to be carefully considered in order tomake the right choice of investments. The investor will try & search outlets, which gives him

    a high rate of return in form of interest to cover any decrease due to inflation. He will also

    have to judge whether the interest or return will be continuous or there is a likelihood of

    irregularity. Coupled with high rate of interest, he will have to find an outlet, which will

    ensure safety of principal. Beside high rate of interest & safety of principal an investor also

    has to always bear in mind the taxation angle, the interest earned through investment should

    not unduly increase his taxation burden otherwise; the benefit derived from interest will be

    compensated by an increase in taxation.

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    5. Income: -

    For increasing in employment opportunities in India., investment decisions have assumed

    importance. After independence with the stage of development in the country a number of

    organization & services came into being.

    For example: -

    The Indian administrative services,

    Banking recruitment services,

    Expansion in private corporate sector,

    Public sector enterprises,

    Establishing of financial institutions, tourism, hotels, and education.

    More avenues for investment have led to the ability & willingness of working people to save

    & invest their funds.

    6. Investment channels: -

    The growth & development of country leading to greater economic activity has led to the

    introduction of a vast array of investment outlays. Apart from putting aside saving in savings

    banks where interest is low, investor have the choice of a variety of instruments. The question

    to reason out is which is the most suitable channel? Which media will give a balanced growth

    & stability of return? The investor in his choice of investment will give a balanced growth &

    stability of return? The investor in his choice of investment will have try & achieve a proper

    mix between high rates of return to reap the benefits of both.

    For example: -

    Fixed deposit in corporate sector

    Unit trust schemes.

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    INVESTMENTS AVENUES:-

    There are various investments avenues provided by a country to its people depending upon

    the development of the country itself. The developed countries like the USA and the Japanprovide variety of investments as compared to our country. In India before the post

    liberalization era there were limited investments avenues available to the people in which

    they could invest. With the opening up of the economy the number of investments avenues

    have also increased and the quality of the investments have also improved due to the use of

    the professional activity of the players involved in this segment. Today investment is no

    longer a process of trial and error and it has become a systematized process, which involves

    the use of the professional investment solution provider to play a greater role in the

    investment process.

    Earlier the investments were made without any analysis as the complexity involved the

    investment process were not there and also there was no availability of variety of instruments.

    But today as the number of investment options have increased and with the variety of

    investments options available the investor has to take decision according to his own risk and

    return analysis.

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    Types of Equity Instruments:

    Ordinary Shares

    Ordinary shareholders are the owners of a company, and each share entitles the holder to

    ownership privileges such as dividends declared by the company and voting rights at meetings.

    Losses as well as profits are shared by the equity shareholders. Without any guaranteed income

    or security, equity shares are a risk investment, bringing with them the potential for capital

    appreciation in return for the additional risk that the investor undertakes in comparison to debt

    instruments with guaranteed income.

    Preference Shares

    Unlike equity shares, preference shares entitle the holder to dividends at fixed rates subject to

    availability of profits after tax. If preference shares are cumulative, unpaid dividends for years of

    inadequate profits are paid in subsequent years. Preference shares do not entitle the holder to

    ownership privileges such as voting rights at meetings.

    Equity Warrants

    These are long term rights that offer holders the right to purchase equity shares in a company at

    a fixed price (usually higher than the current market price) within a specified period. Warrants

    are in the nature of options on stocks.

    EQUITY SHARES: -

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    Classification in terms of Market Capitalisation

    Market capitalisation is equivalent to the current value of a company i.e. current market price per

    share times the number of outstanding shares. There are Large Capitalisation companies, Mid-

    Cap companies and Small-Cap companies. Different schemes of a fund may define their fund

    objective as a preference for Large or Mid or Small-Cap companies' shares. Large Cap shares

    are more liquid and hence easily tradable. Mid or Small Cap shares may be thought of as

    having greater growth potential. The stock markets generally have different indices available

    to track these different classes of shares.

    Classification in terms of Anticipated Earnings

    In terms of the anticipated earnings of the companies, shares are generally classified on the

    basis of their market price in relation to one of the following measures:

    * Price/Earnings Ratio is the price of a share divided by the earnings per share, and

    indicates what the investors are willing to pay for the company's earning potential. Young

    and/or fast growing companies usually have high P/E ratios. Established companies in

    mature industries may have lower P/E ratios. The P/E analysis is sometimes supplemented

    with ratios such as Market Price to Book Value and Market Price to Cash Flow per

    share.

    Dividend Yield for a stock is the ratio of dividend paid per share to current market price.

    Low P/E stocks usually have high dividend yields. In India, at least in the past, investors

    have indicated a preference for the high dividend paying shares. What matters to fund managers

    is the potential dividend yields based on earnings prospects.

    Based on companies' anticipated earnings and in the light of the investment management

    experience the world over, stocks are classified in the following groups:

    Cyclical Stocks are shares of companies whose earnings are correlated with the state of

    the economy. Their earnings (and therefore, their share prices) tend to go up during

    upward economic cycles and vice versa. Cement or Aluminium producers fall into

    this category, just as an example. These companies may command relatively lower

    P/E ratios, and have higher dividend pay-outs.

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    Growth Stocks are shares of companies whose earnings are expected to increase at rates that

    exceed normal market levels. They tend to reinvest earnings and usually have high P/E ratios and

    low dividend yields. Software or information technology company shares are an

    example of this type. Fund managers try to identify the sectors or companies that have a

    high growth potential.

    Value Stocks are shares of companies in mature industries and are expected to yield low

    growth in earnings. These companies may, however, have assets whose values have not been

    recognised by investors in general. Fund managers try to identify such currently under-

    valued stocks that in their opinion can yield superior returns later. A cement company with

    a lot of real estate and a company with good brand names are examples of potential value

    shares.

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    Many instruments give regular income. Debt instruments may be secured by the assets of the

    borrowers as generally in case of Corporate Debentures, or be unsecured as is the case with

    Indian Financial Institution Bonds.

    A debt security is issued by a borrower and is often known by the issuer category, thus

    giving us Government Securities and Corporate Securities or FI bonds. Debt instruments are also

    distinguished by their maturity profile. Thus, instruments issued with short-term maturities,

    typically under one year, are classified as Money Market Securities. Instruments carrying

    longer than one-year maturities are generally called Debt Securities.

    Most debt securities are interest-bearing. However, there are securities that are discounted

    securities or zero-coupon bonds that do not pay regular interest at intervals but are bought at a

    discount to their face value. A large part of the interest-bearing securities are generally Fixed

    Income-paying, while there are also securities that pay interest on a Floating Rate basis.

    A Review of the Indian Debt Market

    The Wholesale Debt Market segment deals in fixed income securities and is fast gaining

    ground in an environment that has largely focused on equities.

    The Wholesale Debt Market (WDM) segment of the Exchange commenced operations on

    June 30, 1994. This provided the first formal screen-based trading facility for the debt market

    in the country.

    This segment provides trading facilities for a variety of debt instruments including

    Government Securities, Treasury Bills and Bonds issued by Public Sector Undertakings/

    Corporates/ Banks like Floating Rate Bonds, Zero Coupon Bonds, Commercial Papers,

    Certificate of Deposits, Corporate Debentures, State Government loans, SLR and Non-SLR

    Bonds issued by Financial Institutions, Units of Mutual Funds and Securitized debt by banks,

    financial institutions, corporate bodies, trusts and others.

    FIXED INCOME SECURITIES

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    Large investors and a high average trade value characterize this segment. Till recently, the

    market was purely an informal market with most of the trades directly negotiated and struck

    between various participants. The commencement of this segment by NSE has brought about

    transparency and efficiency to the debt market, along with effective monitoring and

    surveillance to the market.

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    Business Growth in WDM Segment

    Year

    Market

    Capitalisation(Rs.crores)

    Number

    ofTrades

    Net Traded

    Value(Rs.crores)

    Average

    Daily Value(Rs.crores)

    Average

    Trade Size(Rs.crores)

    2005-

    20061,553,448 60,159 458,434.94 1,833.74 7.62

    2004-

    20051,461,734 124,308 887,293.66 3,028.31 7.14

    2003-

    20041,215,864 189,518 1,316,096.24 4,476.52 6.94

    2002-

    2003864,481 167,778 1,068,701.54 3,598.32 6.37

    2001-

    2002756,794 144,851 947,191.22 3,277.48 6.54

    2000-

    2001580,835 64,470 428,581.51 1,482.98 6.65

    1999-

    2000494,033 46,987 304,216.24 1,034.75 6.47

    1998-

    1999411,470 16,092 105,469.13 364.95 6.55

    1997-

    1998343,191 16,821 111,263.28 377.16 6.61

    1996-

    1997292,772 7,804 42,277.59 145.28 5.42

    1995-

    1996207,783 2,991 11,867.68 40.78 3.97

    1994-

    1995158,181 1,021 6,781.15 30.41 6.64

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    Instruments in the Indian Debt Market

    Certificate of Deposit

    Certificates of Deposit (CD) are issued by scheduled commercial banks excluding regional rural

    banks. These are unsecured negotiable promissory notes. Bank CDs have a maturity period of

    91 days to one year, while those issued by FIs have maturities between one and three years.

    Commercial Paper

    Commercial paper (CP) is a short term, unsecured instrument issued by corporate bodies

    (public & private) to meet short-term working capital requirements. Maturity varies between 3

    months and 1 year. This instrument can be issued to individuals, banks, companies and other

    corporate bodies registered or incorporated in India. CPs can be issued to NRIs on non-

    repatriable and non-transferable basis.

    Corporate Debentures

    The debentures are usually issued by manufacturing companies with physical assets, as secured

    instruments, in the form of certificates They are assigned a credit rating by rating agencies.

    Trading in debentures is generally based on the current yield and market values are based on

    yield-to-maturity. All publicly issued debentures are listed on exchanges.

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    Floating Rate Bonds (FRB)

    These are short to medium term interest bearing instruments issued by financial

    intermediaries and corporates. The typical maturity of these bonds is 3 to 5 years. FRBs issued

    by financial institutions are generally unsecured while those from private corporates are

    secured. The FRBs are pegged to different reference rates such as T-bills or bank deposit rates.

    The FRBs issued by the Government of India are in the form of Stock Certificates or issued

    by credit to SGL accounts maintained by the RBI.

    Government Securities

    These are medium to long term interest-bearing obligations issued through the RBI by the

    Government of India and state governments. The RBI decides the cut-off coupon on the basis of

    bids received during auctions. There are issues where the rate is pre-specified and the investor

    only bids for the quantity. In most cases the coupon is paid semi-annually with bullet

    redemption features.

    Treasury Bills

    T-bills are short-term obligations issued through the RBI by the Government of India at a

    discount. The RBI issues T-bills for different tenures: now 91 -days and 364-days. These treasury

    bills are issued through an auction procedure. The yield is determined on the basis of bids

    tendered and accepted.

    Bank/FI Bonds

    Most of the institutional bonds are in the form of promissory notes transferable by

    endorsement and delivery. These are negotiable certificates, issued by the Financial Institutions

    such as the IDBI/ICICI/ IFCI or by commercial banks. These instruments have been issued

    both as regular income bonds and as discounted long-term instruments (deep discount bonds).

    Public Sector Undertakings (PSU) Bonds

    PSU Bonds are medium and long term obligations issued by public sector companies in

    which the government share holding is generally greater than 51%. Some PSU bonds carry tax

    exemptions. The minimum maturity is 5 years for taxable bonds and 7 years for tax-free bonds.

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    PSU bonds are generally not guaranteed by the government and are in the form of promissory

    notes transferable by endorsement and delivery. PSU bonds in electronic form (demat) are

    eligible for repo transactions.

    An investor can participant in various schemes floated by mutual fund instead of buying

    equity shares. In mutual funds invest in equity shares & fixed income securities. There are

    three broad types of mutual fund schemes.

    Growth schemes

    Income schemes

    Balanced schemes

    MUTUAL FUND SCHEMES

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    It is just like fixed income securities earn a fixed return. However, unlike fixed income

    securities, deposits are negotiable or transferable. The important types of deposits in India

    are:

    Bank deposits

    Company deposits

    Postal deposits.

    It provides benefits to those who participate in them. The most important tax sheltered saving

    schemes in India is:

    Employee provident fund scheme

    Public provident fund schemes

    National saving certificate

    In a broad sense, life insurance may be viewed as an investment. Insurance premiums

    represent the sacrifice & the assured sum the benefit. In India, the important types of

    insurance polices are:

    Endowment assurance policy

    Money back policy

    Whole life policy

    Premium back term assurance policy

    DEPOSITS

    TAX-SHELTERED SAVING SCHEMESTAX-SHELTERED SAVING SCHEMES

    LIFE INSURANCE

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    For the bilk of the investors the most important asset in their portfolio is a residential house.

    In addition to a residential house, the more affluent investors are likely to be interested in the

    following types of real estate:

    Agricultural land

    Semi-urban land

    PRECIOUS OBJECTS: -

    It is highly valuable in monetary terms but generally they are small in size. The important

    precious objects are:

    Gold & silver

    Precious stones

    Art objects

    FINANCIAL DERIVATIVES: -

    A financial derivative is an instrument whose value is derived from the value of underlying

    asset. It may be viewed as a side bet on the asset. The most import financial derivatives from

    the point of view of investors are:

    Options

    Futures.

    REAL ESTATE

    PRECIOUS OBJECTS

    FINANCIAL DERIVATIVES

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    RISKRETURN OF VARIOUS INVESTMENT AVENUES

    Every investment is characterized by return & risk. Investors intuitively understand the

    concept of risk. A person making an investment expects to get some return from theinvestment in the future. But, as future is uncertain, so is the future expected return. It is this

    uncertainty associated with the returns from an investment that introduces risk into an

    investment. Risk arises where there is a possibility of variation between expectation and

    realization with regard to an investment.

    Meaning of Risk

    Risk & uncertainty are an integrate part of an investment decision. Technically risk

    can be defined as situation where the possible consequences of the decision that is to be

    taken are known. Uncertainty is generally defined to apply to situations where the

    probabilities cannot be estimated. However, risk & uncertainty are used

    interchangeably.

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    Types of risks

    1. Systematic risk: -

    Systematic risk is non-diversifiable & is associated with the securities market as well as the

    economic, sociological, political, & legal considerations of prices of all securities in the

    economy. The effect of these factors is to put pressure on all securities in such a way that the

    prices of all stocks will more in the same direction.

    Example: -

    During a boom period prices of all securities will rise & indicate that the economy is moving

    towards prosperity. Market risk, interest rate risk & purchasing power risk are grouped under

    systematic risk.

    RISKS

    SYSTAMATIC UNSYSTAMATIC

    Market Risk Business Risk

    Interest Rate Risk Financial Risk

    Purchasing power Risk

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    1. Systematic Risk

    (A) Market risk

    Market risk is referred to as stock variability due to changes in investors attitudes &

    expectations. The investor reaction towards tangible and intangible events is the chief cause

    affecting market risk.

    (B) Interest rate risk

    There are four types of movements in prices of stocks in the markets. These may termed as

    (1) long term, (2) cyclical (bull and bear markets), (3) intermediate or within the cycle, and

    (4) short term.The prices of all securities rise or fall depending on the change in interest rates.

    The longer the maturity period of a security the higher the yield on an investment & lower the

    fluctuations in prices.

    (C) Purchasing Power risk

    Purchasing power risk is also known as inflation risk. This risk arises out of change in the

    prices of goods & services and technically it covers both inflation and deflation periods.

    During the last two decades it has been seen that inflationary pressures have been

    continuously affecting the Indian economy. Therefore, in India purchasing power risk is

    associated with inflation and rising prices in the economy.

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    2. Unsystematic Risk: -

    The importance of unsystematic risk arises out of the uncertainty surrounding of particular

    firm or industry due to factors like labour strike, consumer preferences and management

    policies. These uncertainties directly affect the financing and operating enviourment of the

    firm. Unsystematic risks can owing to these considerations be said to complement the

    systematic risk forces.

    (A) Business risk

    Every corporate organization has its own objectives and goals and aims at a particular gross

    profit & operating income & also accepts to provide a certain level of dividend income to its

    shareholders. It also hopes to plough back some profits. Once it identifies its operating level

    of earnings, the degree of variation from this operating level would measure business risk.

    Example:-

    If operating income is expected to be 15% in a year, business risk will be low if the operating

    income varies between 14% and 16%. If the operating income were as low as 10% or as high

    as 18% it would be said that the business risk is high.

    (B) Financial Risk: -

    Financial risk in a company is associated with the method through which it plans its financial

    structure. If the capital structure of a company tends to make earning unstable, the company

    may fail financially. How a company raises funds to finance its needs and growth will have

    an impact on its future earnings and consequently on the stability of earnings. Debt financing

    provides a low cost source of funds to a company, at the same time providing financial

    leverage for the common stock holders. As long as the earnings of the company are higher

    than the cost of borrowed funds, the earning per share of common stock is increased.

    Unfortunately, a large amount of debt financing also increases the variability of the returns of

    the common stock holder & thus increases their risk. It is found that variation in returns for

    shareholders in levered firms (borrowed funds company) is higher than in unlevered firms.

    The variance in returns is the financial risk.

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    Risk Return Of Various Investment Alternatives

    Management

    Decision

    Required

    Investment

    Market

    RiskBusiness

    Risk

    Interest

    Risk

    Purchasing

    Power

    Risk

    H Growth stock H H L L

    HSpeculative

    common stockH H L L

    M Blue chips M M L L

    MConvertible referred

    stockM M L L

    LConvertible

    debenturesM M L L

    L Corporate bonds L L H H

    L Government bonds L L H H

    L Short-term bonds L L L H

    L Money market funds L L L H

    O Life insurance L L L H

    O Commercial banks L L L H

    O Unit trusts L L L M-H

    O Saving a/c L L L H

    O Cash L L L H

    So, there are so many investment options & the different option have different benefits &

    limitations in the sense risk associated with it. So it is difficult for them to chose option,

    which give maximum return at minimum risk.

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    Vision

    To be one of the most trusted and globally reputed financial distribution companies.

    Values

    Customer-centric approachAt Bonanza, customers come first. And their satisfaction is not just our top priority

    but also the driving force for us, every single day.

    TransparencyHonesty is our forte. We believe in dealing on thoroughly ethical grounds, being fair

    and transparent with our customers.

    MeritocracyWe recognize and appreciate efforts put in by our employees. And we, as a matter of

    fact, reward and distinguish each one of them, ceaselessly.

    SolidarityWe believe in sharing a forthright and respectful relationship with our business

    partners and employees. We consider them both as our team associates, who work

    together. Succeed together.

    Corporate Social Responsibility

    Other than being the masters of financial services, Bonanza also believes in the power of

    giving. We are a company who is socially responsible towards the community and

    contributes to the well-being of others through various welfare initiatives and charities.

    Because like they say No act of kindness, no matter how small, is ever wasted

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    PORTFOLIO

    Meaning of portfolio:-

    Portfolio

    A combination of securities with different risk & return characteristics will constitute the

    portfolio of the investor. Thus, a portfolio is the combination of various assets and/or

    instruments of investments. The combination may have different features of risk & return,

    separate from those of the components. The portfolio is also built up out of the wealth or

    income of the investor over a period of time, with a view to suit his risk and return preference

    to that of the portfolio that he holds. The portfolio analysis of the risk and return

    characteristics of individual securities in the portfolio and changes that may take place in

    combination with other securities due to interaction among themselves and impact of each

    one of them on others.

    An investor considering investments in securities is faced with the problem of choosing from

    among a large number of securities. His choice depends upon the risk and return

    characteristics of individual securities. He would attempt to choose the most desirable

    securities and like to allocate is funds over this group of securities. Again he is faced with the

    problem of deciding which securities to hold and how much to invest in each. The investor

    faces an infinite number of possible portfolios or groups of securities. The risk and return

    characteristics of portfolio differ from those of individual securities combining to form a

    portfolio. The investor tries to choose the optimal portfolio taking in to consideration the risk

    return characteristics of all possible portfolios.

    As the economy and the financial environment keep changing the risk return characteristics

    of individual securities as well as portfolios also change. This calls for periodical review and

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    revision of investment portfolios of investors. An investor invests his funds in a portfolio

    expecting to get a good return consistent with the risk that he has to bear. The return realized

    from the portfolio has to be measured and the performance of the portfolio has to be

    evaluated.

    It is evident that rational investment activity involves creation of an investment portfolio.

    Portfolio management comprises all the processes involved in the creation and maintenance

    of an investment portfolio. It deals specifically with the security analysis, portfolio analysis,

    portfolio selection, portfolio revision and portfolio evaluation. Portfolio management makes

    use of analytical techniques of analysis and conceptual theories regarding rational allocation

    of funds. Portfolio management is a complex process which tries to make investment activity

    more rewarding and less risky.

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    Before designing a portfolio one will have to know the intention of the investor or the

    returns that the investor is expecting from his investment. This will help in adjusting the

    amount of risk. This becomes an important point from the point of view of the portfolio

    designer because if the investor will be ready to take more risk at the same time he will also

    get more returns. This can be more appropriately understood from the figure drawn below.

    R1

    Expected Returns

    R2

    Risk less

    InvestmentM1 M2

    Risk

    From the above figure we can see that when the investor is ready to take risk of M1, he is

    likely to get expected return of R1, and if the investor is taking the risk of M2, he will be

    getting more returns i.e. R2. So we can conclude that risk and returns are directly related

    with each other. As one increases the other will also increase in same of different

    proportion and same if one decreases the other will also decrease.

    PORTFOLIO DESIGN

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    From the above discussion we can conclude that the investors can be of the following

    three types:

    1. Investors willing to take minimum risk and at the same time are also expecting

    minimum returns.

    2. Investors willing to take moderate risk and at the same time are also expecting

    moderate returns.

    3. Investors willing to take maximum risk and at the same time are also expecting

    maximum returns.

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    Your age will help you determine what a good mix is / portfolio is

    Age Portfolio

    below 30 80% in stocks or mutual funds

    10% in cash

    10% in fixed income

    30 t0 40 70% in stocks or mutual funds

    10% in cash

    20% in fixed income

    40 to 50 60% in stocks or mutual funds

    10% in cash

    30% in fixed income

    50 to 60 50% in stocks or mutual funds

    10% in cash

    40% in fixed income

    above 60 40% in stocks or mutual funds

    10% in cash

    50% in fixed income

    These aren't hard and fast allocations, just guidelines to get you thinking about how your

    portfolio should look. Your risk profile will give you more equities or more fixed income

    depending on your aggressive or conservative bias. However, it's important to always have

    some equities in your portfolio (or equity funds) no matter what your age. If inflation roars

    back, this will be the portion of your investments that protects you from the damage, not your

    fixed income.

    Also, the fixed income of your portfolio should be diversified. If you buy bonds and

    debentures directly or if you invest in FDs, then make sure you have at least five different

    maturities to spread out the interest rate risk.

    Diversifying in equities and bonds means more than buying a number of positions. Each

    position needs to be scrutinized as to how it fits into the stocks or bonds that already are in

    your portfolio, and how they might be affected by the same event such as higher interest

    rates, lower fuel prices, etc. Put your portfolio together like a puzzle, adding a piece at a time,

    PORTFOLIO AGE RELATIONSHIP

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    each one a little different from the other but achieving a uniform whole once the portfolio is

    complete.

    Types of portfolio for study:

    In portfolio Design, we are considering only two types of portfolio. They are as follow:

    1. Random Portfolio

    2. Sector Portfolio

    1. Random portfolio

    Random portfolio consists of the scripts that are randomly selected by the investor by its own

    knowledge and preference of the stocks. Here there is no analysis is done of the script, they

    are selected on the tips and buts received by the investors from the external sources.

    Features of random portfolio

    There is no method used for selection of the script in the portfolio.

    Selection is based on the individual criteria for the scripts.

    The investment is made for higher return in short term.

    Generally in India most of the portfolio are selected according to this random methods

    as no investor himself in that much analysis of the script.

    Advantages of random portfolio

    Easier to keep a track on the market as not much time wasted in the analysis.

    This portfolio seems to have perform better in short term as script are generally which

    are performing better at that time.

    Tips are available every where for the investor to pouch.

    It is the experience of the individual that can fetch him good return.

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    Disadvantages of random portfolio

    There is every chance that you may select a script that has a very bad background in

    the market.

    Not every time the tips pay off for you. You need to have strong reason to select that

    script.

    Such portfolios are not able to sustain when there is a crisis in the market.

    There is a very high risk and return involve in such portfolio.

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    2. Sector specific portfolio

    Sector specific portfolio includes securities of those companies which are in the same

    business. Sector portfolios are very useful when there is a particular sector which is doingvery good and has a bright future a head. Sector portfolio has the securities of those

    companies that engage in same kind of business.

    e.g. In late 1990s sector that was providing the highest return was information technology.

    Investors who have invested their money in these securities had earned very high return.

    Features of sector portfolio

    Script form the same group of companies that are in to the similar type of business.

    Maximum exposure to the industry/sector. So any news or event has the direct effect

    on the portfolio.

    Risk regarding the portfolio increases as it is expose to sector specific ups and downs.

    Useful investment tools for speculator and short-sellers.

    It is better suited for the sectors which have been providing good revenue in the near

    past.

    Advantages of sector portfolio

    It is better suited to investors who are willing to take risk.

    It provides better short term return then other portfolios.

    It is easy to keep a watch on one sector rather than many. You can have a good

    command over the things happening.

    Limited exposure to other sectors keeps the portfolio safe from the performance of

    other sectors in the economy.

    Disadvantages of sector portfolio

    It is a highly risky portfolio as risk associated with the sector directly affects the

    performance of the portfolio.

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    These types of portfolios are not suited for long-term investor as risk taken for the

    return can be too high.

    There is always the possibly many scripts in the sector may not be giving that much good

    attractive return as others. They may eat the profits from other scripts.

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    Book value is based on historical costs, not current values, but can provide an important

    measure of the relative value of a company over time. Book value can be figured as assets

    minus liabilities, or assets minus liabilities and intangible items such as goodwill; either way,

    the figure that results is the company's net book value. This is contrasted with its market

    capitalization, or total share price value, which is calculated by multiplying the outstanding

    shares by their current market price.

    You can also compare a company's market value to its book value on a per-share basis.

    Divide book value by the number of shares outstanding to get book value per share and

    compare the result to the current stock price to help determine if the company's stock is fairly

    valued. Most stocks trade above book value because investors believe that the company willgrow and the value of its shares will, too. When book value per share is higher than the

    current share price, a company's stock may be undervalued and a bargain to investors.

    In case of our sensex as we can see that it is currently trading at a P/B ratio of 4.41 this

    shows the average P/B ratio prevailing in the market. So any script trading below the P/B of

    4.41 can said to be under valued if we keep the BSE SENSEX as bench mark. But it would

    be advisable for an investor to also look at the sector leaders P/B ratio to know what is the

    common industry P/B and based on that he can decide about whether to invest in the

    company or not. As such there is no guarantee that low P/B would able to give better return

    but this stocks are considered to be undervalued so one can think that this companies are

    undervalued so chances of appreciation are very high in case of low P/B scrip. Such

    companies having low P/B ratio can be considered as value stock and one can thin about

    investing in those companies.

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    The P/E ratio as a guide to investment decisions

    Earnings per share alone mean absolutely nothing. In order to get a sense of how expensive

    or cheap a stock is, you have to look at earnings relative to the stock price and hence employthe P/E ratio. The P/E ratio takes the stock price and divides it by the last four quarters' worth

    of earnings. If AB ltd is currently trading at Rs. 20 a share with Rs. 4 of earnings per share

    (EPS), it would have a P/E of 5. Big increase in earnings is an important factor for share

    value appreciation. When a stock's P-E ratio is high, the majority of investors consider it as

    pricey or overvalued. Stocks with low P-E's are typically considered a good value. However,

    studies done and past market experience have proved that the higher the P/E, the better the

    stock.

    First, one can obtain some idea of a reasonable price to pay for the stock by comparing its

    present P/E to its past levels of P/E ratio. One can learn what is a high and what is a low P/E

    for the individual company. One can compare the P/E ratio of the company with that of the

    market giving a relative measure. One can also use the average P/E ratio over time to help

    judge the reasonableness of the present levels of prices. All this suggests that as an investor

    one has to attempt to purchase a stock close to what is judged as a reasonable P/E ratio based

    on the comparisons made. One must also realize that we must pay a higher price for a quality

    company with quality management and attractive earnings potential.

    In the case if we look at the benchmark of BSE sensex on 1st

    of December it is trading at a

    P/E of 24.49. So if we just keep the benchmark P/E in mind then we can say that any stock

    which is trading bellow the P/E of 24.49 is available cheaply. But for an investor it is also

    advisable to look at the industry P/E as it is more important because just looking at the above

    position we can see that SBI is trading at a very low P/E of around 8 but if you see that in

    banking sector that to public sector banks the normal industry P/E is 8 all most all banks are

    trading around 8 or bellow the P/E of 8.

    So always it is advisable to look at what is the P/E of industry in which we want to invest to

    get the better idea, because if we take the example of IT industry there almost you will find

    companies around P/E of 30. so if any IT company having of P/E would considered to be a

    cheap option for the investor to invest in to. So the investor should also look at the industry

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    average P/E. The new investor can know about the industry P/E or any other companies P/E

    in any financial magazine or from the internet also if he does not know how to calculate the

    P/E or is not having the data available with them.

    The formula for calculating the P/E ratio is

    P/E = Current Market Price

    Earning Per Share

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    RANDOM PORTFOLIO

    Random portfolio consists of the scripts that are randomly selected by the investor by its own

    knowledge and preference of the stocks. Here there is no analysis is done of the script, they

    are selected on the tips and buts received by the investors from the external sources.

    We are considering BETA factor to design our Random Portfolio.

    Beta FactorBeta indicates the proportion of the yield of a portfolio to the yield of the

    entire market (as indicated by some index). If there is an increase in the yield of the market,

    the yield of the individual portfolio may also go up. If the index goes up by 1.5% and the

    yield of your portfolio goes up by 0.9%, the beta is 0.9/1.5 i.e 0.6. in other words, betaindicates that for every 1 % increase in the market yield, the yield of the portfolio goes up by

    0.6%. High beta shares do move higher than the market when the market rises and the yield

    of the fund declines more than the yield of the market when the market falls. In the Indian

    context a beta of 1.2% is considered very bullish.

    You can be indifferent to market swings if you know your stocks well. Or you can put your

    portfolio into neutral or bias for the upside if you're bullish or a little for the downside if

    you're bearish. One way to do that is to have a mix of stocks that have certain betas in your

    portfolio. When investors are bullish on the market, they like to have high beta stocks in their

    portfolios because if they're right, then their stocks go up faster than the market in general,

    and their performance is better than the market. If investors are bearish on the market, then

    they use the low beta or negative beta stocks because their portfolios will go down less than

    the market and their performance will be better than the general market. And if they want to

    be neutral, they can then make sure that they have stocks with a beta of 1 or develop a

    portfolio that has stocks with betas greater than 1 and less than 1 so that they have the whole

    portfolio with an average beta of 1.

    A beta for a stock is derived from historical data. This means it has no predictive value for

    the future, but it does show that if the stock continues to have the same price patterns relative

    to the market in general as it has in the past, you've got a way of knowing how your portfolio

    will perform in relation to the market. And with a portfolio

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    with an average beta of 1, you can create your own index fund since you'll move more or less

    in tandem with the market.

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    Interpretation of Beta

    When B = 1means that the scrip has same volatility as compared to Index. Suitable for

    moderate investor.

    When B>1means that scrip is more volatile as compared to market suitable for aggressive

    investors.

    When B

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    Data Interpretation

    DEFENSIVE PORTFOLIO

    SR NO. SCRIPT BETA PRICE ON 13-06-2011 Wi

    1 ACC 0.72 1004.9 9.68

    2 CIPLA 0.60 338.90 10.48

    3 BHARTI AIRTEL 0.72 377.40 10.22

    4 GRASIM 0.76 2221.8

    9.275 ONGC 0.76 1137.7 10.22

    6 ITC 0.71 190.80 10.89

    7 RANBUXY 0.69 531.4 9.27

    8 HERO MOTOCO 0.60 1735.85 10.75

    9 NTPC 0.73 160.2 11.02

    10 HUL 0.48 313.6 8.20

    Total Portfolio Beta = Wi * BETA

    = 9.68*0.72 + 10.48*0.60 + 10.22*0.72 + 9.27*0.76 +

    10.22*0.76 + 10.89*0.71 + 9.27*0.69 + 10.75*0.60 +

    11.02*0.73 + 8.20*0.48

    = 6.97+6.29+7.36+7.05+7.77+7.73+6.40+6.45+8.04+3.94

    = 67.98 = 68

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    SCRIPTS RETURN ON INDIVIDUAL

    SR NO. SCRIPT BETA 13-06-2011 29-07-2011

    RETURN IN %1 ACC 0.72 1004.9 1010.28 0.54

    2 CIPLA 0.60 338.90 307.90 -9.14

    3 BHARTI AIRTEL 0.72 377.40 437 15.75

    4 GRASIM 0.76 2221.8 2193.45 -1.27

    5 ONGC 0.76 1137.7 1152.8 1.32

    6 ITC 0.71 190.80 208.3 9.17

    7 RANBUXY 0.69 531.4 539 1.43

    8 HERO MOTOCO 0.60 1735.85 1787.2 2.95

    9 NTPC 0.73 160.2 173.70 8.42

    10 HUL 0.48 313.6 323.95 3.30

    RETURN IN DEFENSIVE PORT FOLIO

    TOTAL PORTFOLIO INVESTMENT = 10,00,000

    VALUE OF PORTFOLIO AS ON 29-07-2011 = 1033732.111

    Total Return on Portfolio = 33,732.11

    TOTAL RETURN IN % TERM = 3.37%

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    MODRATE PORTFOLIO

    SR NO. SCRIPT BETA PRICE ON 13-06-2011 Wi

    1 BHARTI 0.99 377.4 9.32

    2 TCS LTD 1.06 1175.6 10.73

    3 BAJAJ AUTO 0.85 1342.1 9.21

    4 RELIANCE 1.05 926.65 9.53

    5 BHEL 0.87 1930.55 9.00

    6 LT 1.02 1707.9 10.16

    7 MAH & MAH 1.12 664.25 10.83

    8 HDFC BANK 1.02 2372.3 10.68

    9 HDFC 1.08 657.5 10.64

    10 INFOSIS 0.96 2877.55 9.90

    Total Portfolio Beta = Wi * BETA

    =9.22+11.37+7.83+10+7.83+10.36+12.13+10.89+11.49

    +9.50

    =100.64

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    RETURN ON INDIVIDUAL SCRIPTS

    SR NO. SCRIPT BETA 13-06-2011 29-07-11 RETURNIN %

    1 ICICI BANK LTD 1.31 1028.5 1037.75 0.902 HINDALCO 1.39 180.35 168.4 -6.623 STERLITE IN 1.29 164.7 159.9 -2.94 DLF LIMITED 1.39 229.3 232.9 1.575 JAIPRA ASSO 1.81 84.25 72.85 -13.536 SBI 1.09 2220.1 2356.45 6.147 TATA POWER 1.11 1234.65 1285.5 4.11

    8 TATA MOTER 1.19 1012.8 947.4 -6.459 TATA STEEL 1.13 562.8 565.1 0.4010 WIPRO 1.06 435.5 406.4 -6.68

    RETURN IN AGGRESSIVE PORT FOLIO

    TOTAL PORTFOLIO INVESTMENT = Rs 10,00,000/-

    VALUE OF PORTFOLIO AS ON 29-07-2011 = Rs 977738.678

    TOTAL RETURN IN % TERM = -2.22 %

    TOTAL RETURN ON PORTFOLIO

    = -22261.32

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    Interpretation of Random Portfolio

    As in the theoretical way we have scene that the Beta shows the movement or change

    in the price of script vis--vis index. And a Beta >1 is more riskier and hence should

    give more return as compared to the script having Beta < 1. as the person is taking

    more risk then he should get more return. But in our case we have scene that

    Defensive and Moderate portfolio having Beta < 1 and equal to 1 has given more

    return as compared to Aggressive Portfolio.

    So we can easily say that the investment in equity market is subject to market risk and

    any one having long-term investment horizon should only enter into equity market.

    This analysis that has been carried out was only for a period of two month there are

    chances that in the long run aggressive portfolio would outperform the other portfolio.

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    Sectoral Portfolio

    Sector specific portfolio includes securities of those companies which are in the same

    business. Sector portfolios are very useful when there is a particular sector which is doing

    very good and has a bright future a head. Sector portfolio has the securities of those

    companies that engage in same kind of business.

    e.g. In late 1990s sector that was providing the highest return was information technology.

    Investors who have invested their money in these securities had earned very high return.

    We are considering Automobile Sector as our Sector Portfolio.

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    Industry Analysis

    The Automotive industry in India is one of the largest in the world and one of the fastest

    growing globally. India's passenger car and commercial vehicle manufacturing industry is the

    seventh largest in the world, with an annual production of more than 3.7 million units in2010. According to recent reports, India is set to overtake Brazil to become the sixth largest

    passenger vehicle producer in the world, growing 16-18 per cent to sell around three million

    units in the course of 2011-12. In 2009, India emerged as Asia's fourth largest exporter of

    passenger cars, behind Japan, South Korea, and Thailand.

    As of 2010, India is home to 40 million passenger vehicles and more than 3.7 million

    automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the

    country the second fastest growing automobile market in the world. According to the Society

    of Indian Automobile Manufacturers, annual car sales are projected to increase up to 5

    million vehicles by 2015 and more than 9 million by 2020.By 2050, the country is expected

    to top the world in car volumes with approximately 611 million vehicles on the nation's

    roads.

    Indian Automobile Industry is manufacturing over 11 million vehicles and exporting about

    1.5 million every year. The dominant products of the industry are two wheelers with a market

    share of over 75% and passenger cars with a market share of about 16%. Commercial

    vehicles and three wheelers share about 9% of the market between them. About 91% of the

    vehicles sold are used by households and only about 9% for commercial purposes. The

    industry has attained a turnover of more than USD 35 billion and provides direct and indirect

    employment to over 13 million people.

    Interestingly, the level of trade exports in this sector in India has been medium and imports

    have been low. However, this is rapidly changing and both exports and imports are

    increasing. The demand determinants of the industry are factors like affordability, product

    innovation, infrastructure and price of fuel. Also, the basis of competition in the sector is high

    and increasing, and its life cycle stage is growth. With a rapidly growing middle class, all the

    advantages of this sector in India are yet to be leveraged.

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    Note that, with a high cost of developing production facilities, limited accessibility to new

    technology and soaring competition, the barriers to enter the Indian Automotive sector are

    high. On the other hand, India has a well-developed tax structure. The power to levy taxes

    and duties is distributed among the three tiers of Government. The cost structure of the

    industry is fairly traditional, but the profitability of motor vehicle manufacturers has been

    rising over the past five years. Major players, like Tata Motors and Maruti Suzuki have

    material cost of about 80% but are recording profits after tax of about 6% to 11%.

    The level of technology change in the Motor vehicle Industry has been high but, the rate of

    change in technology has been medium. Investment in the technology by the producers has

    been high. System-suppliers of integrated components and sub-systems have become the

    order of the day. However, further investment in new technologies will help the industry be

    more competitive. Over the past few years, the industry has been volatile. Currently, Indias

    increasing per capita disposable income which is expected to rise by 106% by 2015 and

    growth in exports is playing a major role in the rise and competitiveness of the industry.

    Tata Motors is leading the commercial vehicle segment with a market share of about 64%.

    Maruti Suzuki is leading the passenger vehicle segment with a market share of 46%. Hyundai

    Motor India and Mahindra and Mahindra are focusing expanding their footprint in the

    overseas market. Hero Honda Motors is occupying over 41% and sharing 26%[17] of the two

    wheeler market in India with Bajaj Auto. Bajaj Auto in itself is occupying about 58% of the

    three wheeler market.

    Consumers are very important of the survival of the Motor Vehicle manufacturing industry.

    In 2008-09, customer sentiment dropped, which burned on the augmentation in demand of

    cars. Steel is the major input used by manufacturers and the rise in price of steel is putting a

    cost pressure on manufacturers and cost is getting transferred to the end consumer. The price

    of oil and petrol affect the driving habits of consumers and the type of car they buy.

    The key to success in the industry is to improve labour productivity, labour flexibility, and

    capital efficiency. Having quality manpower, infrastructure improvements, and raw material

    availability also play a major role. Access to latest and most efficient technology and

    techniques will bring competitive advantage to the major players. Utilizing manufacturing

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    plants to optimum level and understanding implications from the government policies are the

    essentials in the Automotive Industry of India.

    STATISTICS

    GROSS TUNROVER OF THE AUTOMOBILE

    INDUSTRY IN INDIA

    Year (IN USD MILLION)

    2004-05 20,896

    2005-06 27,011

    2006-07 34,285

    2007-08 36,612

    2008-09 38,238

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    Domestic Sales

    The cumulative growth of the Passenger Vehicles segment during April 2007 March 2008

    was 12.17 per cent. Passenger Cars grew by 11.79 per cent, Utility Vehicles by 10.57 per cent

    and multi-purpose Vehicles by 21.39 per cent in this period. The Commercial Vehicles

    segment grew marginally at 4.07 per cent. While Medium & Heavy Commercial Vehicles

    declined by 1.66 per cent, light Commercial Vehicles recorded a growth of 12.29 per cent.

    Three Wheelers sales fell by 9.71 per cent with sales of Goods Carriers declining drastically

    by 20.49 per cent and Passenger Carriers declined by 2.13 per cent during April- March 2008

    compared to the last year.

    Two Wheelers registered a negative growth rate of 7.92 per cent during this period, with

    motorcycles and electric two wheelers segments declining by 11.90 per cent and 44.93 per

    cent respectively. However, Scooters and Mopeds segment grew by 11.64 per cent and 16.63

    per cent respectively

    Automobile Domestic Sales Trends

    Category 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11

    Passenger

    Vehicles1,061,572 1,143,076 1,379,979 1,549,882 1,552,703 1,951,333 2,520,421

    Commercial

    Vehicles318,430 351,041 467,765 490,494 384,194 532,721 676,408

    Three

    Wheelers307,862 359,920 403,910 364,781 349,727 440,392 526,022

    Two

    Wheelers6,209,765 7,052,391 7,872,334 7,249,278 7,437,619 9,370,951 11,790,305

    GrandTotal

    7,897,629 8,906,428 10,123,988 9,654,435 9,724,243 12,295,397 15,513,156

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    Growth potential of indian automobile industry

    Growth Drivers

    1.Rising per capita Income and the changing demographic distribution are

    conducive for growth. India has the highest proportion of population below

    35 years, 70%, (potential buyers), which means that 130 million people will

    get added to the working population between 2003 and 2009.

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    Automobile sector Portfolio

    SR NO. SCRIPT BETA PRICE ON 13-06-2011 Wi

    1 Bajaj auto 0.85 1342.1 19

    2 Maruti Suzuki India Ltd 0.79 1227.6 18

    3 Mahindra & Mahindra 1.12 664.25 16

    4 Ashok Leyland 1.17 50.85 13

    5 Hero MotoCo 0.60 1735.85 18

    6 Tata Motors 1.46 1012.8 16

    Total Portfolio Beta = Wi * BETA

    = 16.15+14.22+17.92+15.21+10.8+23.36

    = 97.66

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    SR NO. SCRIPT BETA 13-06-2011 29-07-11 RETURNIN %

    1 Bajaj auto 0.85 1342.1 1464.85 9.15

    2 Maruti Suzuki India Ltd 0.79 1227.6 1207.9 -1.60

    3 Mahindra & Mahindra 1.12 664.25 718.25 8.13

    4 Ashok Leyland 1.17 50.85 51.80 1.86

    5 Hero MotoCo 0.60 1735.85 1787.2 2.95

    6 Tata Motors 1.46 1012.8 947.4 -6.46

    RETURN IN SECTORAL PORTFOLIO

    TOTAL PORTFOLIO INVESTMENT = 10,00,000/- Rs..

    VALUE OF PORTFOLIO AS ON 29-07-2011 = 1024917.932

    TOTAL RETURN ON PORTFOLIO

    = 24917

    In percentage terms = 2.49%

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    FINDING OF THE REPORT

    Findings of the report gives the fruit of the all the analysis done on the research of

    measuring and comparing performance of the portfolio with the market portfolio.

    Random portfolio

    It is advisable to use the direct equity investment only if the investors have

    adequate knowledge about selection of stocks. Their task does not ends with

    the selection of script but they are also required to pay close attention to the

    various happening in the economy that have direct or indirect effect on stock

    market as we have learn that the price of the script is affected by two factor,

    one is company specific news and the other is economy specific news so any

    investor investing in the equity directly has to keep the close track of the

    economy as well as the company in which they invest to look out for any new

    development that take place

    As in the theoretical way we have scene that the Beta shows the movement

    or change in the price of script vis--vis index. And a Beta >1 is more riskier

    and hence should give more return as compared to the script having Beta < 1.

    as the person is taking more risk then he should get more return. But in our

    case we have scene that Moderate portfolio having Beta < 1 has given more

    return as compared to Aggressive Portfolio.

    So we can easily say that the investment in equity market is subject to market

    risk and any one having long-term investment horizon should only enter into

    equity market. This analysis that has been carried out was only for a period of

    two month there are chances that in the long run aggressive portfolio would

    outperform the other portfolio.

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    So if one does not have enough knowledge, expertise & analytical capabilities

    then one should avoid going for direct equity investment as the chances of

    loss increases. And the other very important aspect is the regular monitoring

    of the portfolio and reviewing is also an important aspect that one needs to

    pay close attention to.

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    Sector portfolio

    Sector portfolio has given less return in the month of the study as there is

    systemic risk as very high in the sector portfolio because of non

    diversification. This portfolio has given 2.36% returns on the one month

    performance so it is advisable for the investor not to go for such a high risky

    investment options.

    All the individual scripts and the portfolio showing very steady chart, there is

    very little movement in the performance chart.

    There is a very high Beta of majority of the scripts in the portfolio edging more

    than 1.4 in most of the script. Only one script having a Beta under 1 but it istoo low to give a good return on the investment. Because of that the overall

    portfolio Beta is also sizing more than 1.4.

    In the sector portfolio the volatility of the majority of script is under 10. Thats

    shows less risk with the portfolio and also less fluctuation means less chance

    of return.

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    RECOMMENDATION

    From the above given findings and the conclusions of the study done by me, here

    are the list of recommendations that comes out of the study.

    Form the study it is also proven that even in short run sector portfolio is highly

    risky option for investment. Here in the study it is providing negative return.

    That shows that investors who want to have safe return must think twice

    before selecting sector portfolio for a long term investment.

    Though random portfolio is having scripts with highest return and volatility,

    but for a long term prospect is becomes hard to fetch good return out of it as

    it is hard to take use of high volatility.

    There is a requirement for frequent portfolio checking to maintain the higher

    return and to make use of high volatility.

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    CONCLUSION

    The total risk associated with a portfolio can be reduced by mixing stocks of high return, high

    risk with stocks of low return, low risk. That keeps the return of the portfolio at moderate but

    stable level and with a risk of manageable proportion. After study of the above three portfolio

    of the 10 number of stocks each, it can be seen that some of the stocks like that of Unitech

    Ltd, Sterlites Industries, Jaiprakash Associates, , and ICICI bank were the stocks with high

    variance in their monthly return. These stocks are riskier with high return.

    Lower the beta and higher the funds performance is the better equity for investment. One

    might expect the best performance by funds with low diversification because they apparently

    are attempting to beat the market by being unique in their selection or timing.

    The sectors which is selected has a good potential to outperform the market in long-term to

    its good fundamentals. And companies, which are selected, have made technical breakout in

    March 2011, so such companies will perform better in recent future.

    If we categorize the investor in three categoriesrisk taker, moderate risk taker and

    conservative, we can advise him to invest in portfolios of different degree of risk as per his

    risk appetite. Then various investors preference has also been covered in the in report which

    can act as a primer for the Bonanza Portfolio Ltd employees.

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    Bibliography

    Books

    1. Derivatives Module of NSE ( NCFM )

    2. Securities analysis and Portfolio Management

    -B.K. Bhalla

    Web Bibliography

    1. www.bonanzaonline.com

    2. www.nseindia.com

    3. www.bseindia.com

    4. www.derivativesindia.com

    5. www.moneycontrol.com

    Others

    News Papers

    - Economic Times of India

    - Times of India

    http://www.bonanzaonline.com/http://www.bonanzaonline.com/http://www.nseindia.com/http://www.nseindia.com/http://www.bseindia.com/http://www.bseindia.com/http://www.derivativesindia.com/http://www.derivativesindia.com/http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.moneycontrol.com/http://www.derivativesindia.com/http://www.bseindia.com/http://www.nseindia.com/http://www.bonanzaonline.com/
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