12 Twitter Marketing Tips for Small Business Owners & Marketers
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18-Oct-2014 -
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Transcript of 12 Twitter Marketing Tips for Small Business Owners & Marketers
12 in 12: Twitter Marketing
Tips For Small Business
Owners
Tip 1. Optimize Your Profile
Tip 2. Be Consistent
Tip 3. Interact Customers who engage with
companies via social media spend 20-40% more money with those businesses than other businesses
Source: Bain & Company
Tip 4. Use Keyword Hashtags
Tweets that include 1-2 hashtags receive 2X more engagement than those without
Source: Buddy Media
Tip 5. Include Website Link In Tweets
Tweets with links receive 86% higher retweet rates than tweets without links and 92% of users engagement with a brand’s Tweets are link clicks
Source: Linchpin SEO
Tip 6. Beware of Auto Direct Messages
Study suggests AutoDM use led to a 245% increase in unfollow rate
Source: Optify
Tip 7. Ask For A Retweet
“Please Retweet” receives a 51%
retweet rate, “Please RT” receives a
39% retweet rate
Source: Dan Zarrella
Tip 8. Don’t “Tweet Longer”
Tweets with less than 100 characters have a 17% higher engagement rate
Source: Dan Zarrella
Tip 9. Photo Tweets
Tweets using Pic.Twitter.com are 94% more likely to be retweeted
Source: Dan Zarrella
Tip 10. Schedule Tweets
• Hootsuite
• SproutSocial
• Buffer
Tip 11. Monitor Brand Mentions
Engage brand relevant conversations to react quickly and efficiently
Tip 12. Twitter Chats
Find A Twitter ChatSource: Social Media Examiner
Thank You For Attending!
Tweet Us Your Questions Or Comments
@DigitalSherpas #12in12