5 Ways Construction Marketers Can Use Twitter
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Transcript of 5 Ways Construction Marketers Can Use Twitter
Network with like-minded individuals who share your interests and passion…
Share industry-related news and offer useful advice; you’ll receive the same in return
Organise industry events and share your appreciation online
Hold panel discussions and encourage participation over Twitter
Networking involves high levels
of engagement; remember that this goes beyond ‘likes’
and ‘retweeting’
Follow customers & prospects online to engage with them
and ensure that their everyday questions are answered; it’s all
about offering added value
Daily interaction with industry leaders, construction professionals, customers and prospects will lead to…
An increase in reputation & credibility
An increase in testimonials and peer
recommendations
Building effective relationships online
Building effective relationships offline
Share rich and meaningful content online by adhering to the following question…
What do your target audience wish to know?
This should become apparent in the research stage of your content marketing strategy, using platforms such as Google Analytics to review audience behaviour
This research will enable you to distribute the right type of content on Twitter to be seen as…
Leading industry educators
Promote your case studies, whitepapers, blog posts and newsletters with shortlinks straight to the page…
Personalised shortlink to blog post
Providing a constant stream of content, in a range of visual formats, will increase traffic to your company site….
So ensure the content has clear ‘call to actions’ in order to increase conversion rates
Be a personality, not a robot…
Share personal news about your company, including:
- News stories- Charity Events- Recruitment updates- Social events
Self promotional content doesn’t bode well on
Twitter… make sure to also share other relevant articles and topics from elsewhere
Use Twitter to drive your campaigns by
placing links to campaign landing pages…
Tweet from Celotex promoting #Flatisback campaign
Link driving traffic to campaign landing page
Encourage followers to share the message or campaign on their profile so everyone else can also view it …
…drive conversation by creating a #Hashtag
When using Twitter for campaign purposes, make sure to
tag your URL’s in order to
track social progress in Google Analytics
Twitter gives you the opportunity to listen to what other people are saying about your
company, products and services…
A few negative mentions of your brand may appear; it’s important to listen and understand their concerns so that you
know how best to resolve them
Regain trust and respect by handling any negative situations in an appropriate and admirable manner….
Use Twitter as an additional platform for internal
communications to collaborate on group projects if located in
different offices
Let them know about upcoming product launches, events, training dates or project wins to improve employee morale and get everyone
involved
In Summary…
• Use Twitter to demonstrate brand culture • Listen, engage and respond appropriately • Be helpful and not just self-promotional • Company content shared needs to form
part of a defined content strategy • Use it as a platform to distribute your
campaign messages
For more information on creating an
effective Social Media Strategy, download our
brand new
Social Media eBook