12 mobile growth tactics (the family)
Transcript of 12 mobile growth tactics (the family)
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by @adrienm
MOBILE GROWTH TACTICS
12
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1 out-of-market testing
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4 months before launch $500 ads to acquire ~3k users
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bit.ly/tempotesting
quantitative testing
Unbiased users
ASO
Conversion rates
Retention rates
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2 THE BANDWAGON EFFECT
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Dec 2012: The Viral Video
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3 App store Featuring
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2013: 700 000 downloads
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last week of 2013 (featured): 2.8 Million downloads
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Build a great app (excellent UI & UX)
Use latest iOS innovations: iCloud, Game Center,
Passbook, Apple Pay, Touch ID.
Be universal: iPhone and iPad, EN/FR/ES/DE/IT
iOS only
Get in touch with Apple: 3 weeks before, at least.
increase chances
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4 app store optimization
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APP STORE SEO !
LOCALIZATION !
CONTENT
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App Store: !- Keywords in the app’s keyword set - Keywords in the app’s title - Nb of downloads on a specific period of time - Rating
Google Play Store: !- Total nb of downloads - App quality (engagement, uninstalls…) - Rating - Keywords - Nb of backlinks - Social proof (G+ & FB)
Ranking algorithm
Tools: AppCodes, AppAnnie, Sensor Tower bit.ly/asocheatsheet
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LOCALIZATION
DOWNLOADS REVENUE
7 languages = 76% of the market
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StoreMaven
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5 get amazing reviews
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Apptentive / Helpshift: in-app feedback and rating prompts
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hustling
Find bad reviews users and change their mind: !- look for the nickname on Google - naming convention: “jdoe” => search “doe” in DB - use country in search - use social apps commented by this user
App in the Air
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6 ad hypertargeting
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deeplinking = opportunities
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7 channel experiments
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“You can’t share urls on Instagram and Snapchat” J. Miller (Product @Facebook)
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8 externalize experience
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Blab enables non-users to watch videos sent by users without downloading the app.
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Tinder’s matchmaker: enabled non-users to be
matched with other people by friends.
Tinder
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9 personalization
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20% of your “users” will open your app
only once
Source: Localytics
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Tools: Yozio, Branch.io
Airbnb
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10 push notifications
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Ask for authorization before pushing the pop up.
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Timely + personal = win
Tools: Parse Push, Appboy
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11 gamification
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65% of people stop using apps 3 months
after install !
(Appboy)
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Foursquare
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12 create a habit
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Shopkick
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Get the best articles and tools on mobile growth marketing:
!!
http://mobilegrowth.launchrock.co
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Thank you!
If you need help or want to chat about your mobile growth strategy:
!
[email protected] @adrienm