11th Edition - 2009Chapter 9: Motivation for Pleasure Travel Tourism: Principles, Practices,...
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Transcript of 11th Edition - 2009Chapter 9: Motivation for Pleasure Travel Tourism: Principles, Practices,...
![Page 1: 11th Edition - 2009Chapter 9: Motivation for Pleasure Travel Tourism: Principles, Practices, Philosophies Part Three: Understanding Travel Behavior Learning.](https://reader036.fdocuments.in/reader036/viewer/2022082709/56649d9f5503460f94a8a0a8/html5/thumbnails/1.jpg)
11th Edition - 2009 Chapter 9: Motivation for Pleasure Travel
Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
Learning Objectives
• Adopt a professional approach to motivation and recognize differences in other people’s motives
• Appreciate the range of ideas on travel motivation
• Be aware of contemporary research practices in tourism that integrate motive and feature destination assessments
• Be familiar with conceptual approaches to tourism motivation and recognize there is continual development and enhancement of ideas in this field
![Page 2: 11th Edition - 2009Chapter 9: Motivation for Pleasure Travel Tourism: Principles, Practices, Philosophies Part Three: Understanding Travel Behavior Learning.](https://reader036.fdocuments.in/reader036/viewer/2022082709/56649d9f5503460f94a8a0a8/html5/thumbnails/2.jpg)
11th Edition - 2009 Chapter 9: Motivation for Pleasure Travel
Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
Requirements of a Sound Theory of Tourist Motivation
• Role of the theory
• Ownership and appealof the theory
• Ease of communication
• Ability to measure travel motivation
• Multi-motive versus single trait approach
• Dynamic versus snapshot approach
• Roles of extrinsic and intrinsic motivation
![Page 3: 11th Edition - 2009Chapter 9: Motivation for Pleasure Travel Tourism: Principles, Practices, Philosophies Part Three: Understanding Travel Behavior Learning.](https://reader036.fdocuments.in/reader036/viewer/2022082709/56649d9f5503460f94a8a0a8/html5/thumbnails/3.jpg)
11th Edition - 2009 Chapter 9: Motivation for Pleasure Travel
Tourism: Principles, Practices, Philosophies
Part Three: Understanding Travel Behavior
Travelers tend to be more selective in their emphasis on travel motives with experience
Self-esteem/development needs
Fulfillment needs
Relationship needs
Safety/security needs
Physiological
Other=directed Self=directed
Other=directed Self=directed
Self=directed Other=directed
Externally oriented Internally oriented
Travelers have multiple motives in their pattern of needs even though
one category of needs may be more dominant
Need for self-actualizationNeed for flow experiences
Need for statusNeed for respect and recognitionNeed for achievement
Need for self-developmentNeed for growthNeed for curiosity/mental stimulationNeed for mastery, control, competenceNeed for self-efficacyNeed to repeat intrinsically satisfying behaviors
Need to reduce anxiety about othersNeed to affiliate
Need to give love, direction
Need to reduce anxietyNeed to predict and explain the world
Need for security
Need for escape, excitement, curiosityNeed for arousal, external excitement and stimulation
Need for sex, eating, drinkingNeed for relaxation (manage arousal level)
A “spine” or “core” of needs for nearly all travelers seems to include relationships, curiosity, and relaxation
© John Wiley & Sons, Inc, 2009