Advertising Philosophies

19
What Are Yours? Advertising Philosophies
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    14-Sep-2014
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What Are Yours? Steuart Henderson Britt said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” 

Transcript of Advertising Philosophies

Page 1: Advertising Philosophies

What Are Yours?

Advertising

Philosophies

Page 2: Advertising Philosophies

Steuart Henderson Britt said,

“Doing business without

advertising is like winking at

a girl in the dark. You know

what you are doing, but nobody

else does.”

Page 3: Advertising Philosophies

Lexicon said,

'A brand name is more than a

word. It is the beginning of a

conversation.'

Page 4: Advertising Philosophies

Bruce Barton said,

According to Bruce Barton, business partner of the 1920’s advertising firm of Batten, Barton, Durstine, and Osborne, “thirteen weeks is the time period that an ad campaign must run in order to be completely measurable.”

Page 5: Advertising Philosophies

Bryan Long said,

“Customers will not come from

one single activity, but a

multitude of sources.”

Page 6: Advertising Philosophies

Unknown

“Anyone in marketing knows that

self-branding adds value to

their worth. “

Page 7: Advertising Philosophies

Shir Singh Said,

“The purpose of a business is to

create a customer who creates

more customers.”

Page 8: Advertising Philosophies

Parable of the Sower said,

“Other seed fell among thorns,

which grew up and choked the

plants. Still other seed fell on

good soil, where it produced a

crop a hundred, sixty or thirty

times what was sown.”

Page 9: Advertising Philosophies

Dan Schawbel said,

“Own it. Brand yourself before

someone else does it for you! If

you don't start controlling your

online perceptions, then you

will be judged solely based on

popular opinion.”

Page 10: Advertising Philosophies

Unknown

“No matter what, having a

professional brand is paramount

these days. “

Page 11: Advertising Philosophies

Marti Barletta said,

“The shortest distance between

you and business success is

marketing to women.”

Page 12: Advertising Philosophies

Bryan Long said,

“Take Responsibility for pushing

your Marketing off the charts

and let everyone else wonder

what happened.”

Page 13: Advertising Philosophies

Pacesetters said,

"A Person, Group or

Organization that is the most

successful and serves as a

model to be imitated".

Page 14: Advertising Philosophies

Les Brown said,

“You don’t have to be great to

get started, but you do have to

get started to be great.”

Page 15: Advertising Philosophies

Kurt Mortensen said,

“What do I want my advertising

to accomplish, who should my

advertising speak to, what

should my advertising say and

what advertising medium should I

use?

Page 16: Advertising Philosophies

Dan Schawbel said,

“Treat everyone like a potential customer. You really don't know who is connected to who sometimes so you need to treat everyone with respect. Someone that can't afford your services, or hire you, can refer you to someone who can.”

Page 17: Advertising Philosophies

Jay Baer said,

“Realize that the social media

success equation is not big

moves on the chess board, its

little moves make every day that

eventually add up to a major

shift.”

Page 18: Advertising Philosophies

Pew Internet Survey said,

According to a Pew Internet survey, 74% of adult women use the internet. This is helpful when deciding what products to sell online, but also indicates that the social nature of the online space not only compliments a woman’s natural talents, but will work to empower female consumers in a new way.

Page 19: Advertising Philosophies

Successful Advertising

Successful people are willing to

do the things that unsuccessful

people won’t.