11/09/2019 Science of Water – Office Masaru Emoto

https://www.masaru-emoto.net/en/science-of-messages-from-water/ 1/3

SCIENCE OF WATER

Complete Survey

We usually observe 50 to 100 water crystals from one water sample. For educational purpose, we usually choose arepresentative one from them (e.g. “Messages from Water”). Because of this situation, there is a criticism that wewould have chosen intentionally those photographs which correspond to what we would like to say.

Josef Bauer, Cinderella GmbH Strengthen the energetic field of a person and protect him/her fromnegative energies. Its outside cover is made of a metal; inside it contains a powder of rock crystalinto which positive energies have been transferred. He had suffered for years from illness whichhis doctor diagnosed as multiple sclerosis (MS).He succeeded in curing his disease using thisORGANO pendant.

11/09/2019 Science of Water – Office Masaru Emoto

https://www.masaru-emoto.net/en/science-of-messages-from-water/ 2/3

As a result, there are more beautiful water crystals observed from water treated by Organo than the distilled water.

Double-Blind Experiment with Institute of Noetic Sciences (IONS)

1) Four plastic bottles water were purchased for this test. The researcher of IONS assigned labels A through D tothe bottles, and then two of those bottles were randomly selected (using a tossed die) to be the “treated” water (Aand B), and the remaining two were set aside as “control” water (C and D). The treated bottles were placed insidea double steel-walled electromagnetically shielded room (Lindgren solid core …) at the Institute of NoeticSciences (IONS) in California, in preparation for the experiment.

2) We did not inform Dr. Emoto in advance that we were going to set aside additional water bottles as controls.The two control bottles were each wrapped in aluminum foil, placed in separate cardboard boxes in preparationfor mailing, and stored on a desk on another floor of the building that housed the shielded room.3) On November 16, 2005, at the Second International Water for Life Festival in Tokyo, some 5,000 miles from theIONS laboratory, Dr. Emoto led a group of about 2,000 people in a prayer directed towards the water in the IONSlaboratory. He showed the audience where the IONS laboratory was in relationship to Tokyo by using a sequenceof images from the Google Earth global mapping application. Then he showed the picture of the bottles inside theshielded chamber, with the words of an intentional “prayer for water” overlaid on the photo. After explaining thephoto and purpose of the experiment, he led the group in speaking aloud the words of the prayer. This lastedabout 5 minutes.

4) The day after the conference, we labeled the bottles A through D as appropriate, then wrapped each bottleidentically in aluminum foil and bubble wrap, placed each bottle in a separate box, and then mailed the four boxesto Dr. Emotoʼs laboratory in Tokyo. After mailing the boxes we informed him about the two control bottles, addingthat we would retain the unblinding key until after we had received photos of all crystals they had identified fromwater samples taken from the four bottles.

5) Upon receiving the boxes, the analyst in Dr. Emotoʼs laboratory examined 50 drops of water from each bottle.

11/09/2019 Science of Water – Office Masaru Emoto

https://www.masaru-emoto.net/en/science-of-messages-from-water/ 3/3

Discussion

This test indicates that the analyst in Emotoʼs laboratory blindly identified slightly more aesthetic crystals in theintentionally treated condition than in the control condition (24 vs. 16, p = 0.13 by exact binomial). It is noteworthythat 40% of the identified crystals came from the control water, making it clear that if the analyst knows anythingabout the condition of the water being analyzed then perceptual and selective reporting biases would likelyinfluence which crystals are ultimately selected. However, independent blind assessment of the identified crystalsfound that the treated crystals were significantly more aesthetically appealing than the control crystals (p = 0.003,one-tailed). This supports the claim that intention can influence the formation of water crystals.