110718_HANA - What Customers Are Saying_Valuenomics

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    M

    OREUSER

    FRIENDLIE

    R

    BUSINESS DEFINEDBUSINESS PARTICIPATEDBUSINESS OWNED

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    Source of this information

    SAP

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    Basic Benchmark

    Application Records Time Comments

    SAPBW 3040 million

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    CUSTOMER REFERENCES

    Company Size From Whatthey

    do

    Medidata $200million US SaaS forPharma,Biotech

    NRI NA Japan DataProcessingservices

    Hilti $1.9billion Liechtenstein Constructiontoolsandproducts

    Adobe $7.8billion US DesktopPublishingSW

    B/S/H $9 billion German HomeAppliances

    Surgutneftegas $12billion Russia Oil&Gas

    ColgatePalmolive

    $15.6billion US Home

    &

    Hygiene cleaning

    products

    Lenovo $16.7billion HongKong PCmanufacturer

    Centrica $34.7billion UK IntegratedEnergyservices

    Proctor&

    Gamble$78

    billion US Home

    products

    BASF 84.7billion German Chemicals

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    Medidata

    About $200million,

    US

    based

    company

    helping

    customers

    on

    their

    clinical

    trials.

    Who GlenDeVries President

    Key Inthequesttomonitorthatthemedicinesaresafeifthereisanydelay

    fromwhensomeonediscoverssomethingandwhentheenterprisecan

    reactto

    that

    information

    becomes

    aheavy

    burden

    on

    these

    companies,

    Result Wetookbillionsofrecordsandturnedthemintoelectronicsdata,which

    allowsthemtonowleveragethiswealthofinformationintheformof

    businessanalyticsandbettermanagetheoverallprocessoftheclinical

    trialssaidGlenDeVries,Whenwesawhowwecouldtakeabillionrows

    ofinformationandprocessitinrealtime,wegotveryexcited.Wecannowseeourcustomersitthroughthewholeprocessoftheclinicaltrialand

    explorethemillionsofrecordsanddatasetstomakeintelligentdecisions,

    andcreatenewefficienciesthattheyhaveneverdreamedof.Youcannot

    onlyidentifyaproblemyouneverknewexistedbutimmediatelyexplore

    everysingleangleofthatprobleminrealtime.ThepowerofHANAisthat

    notonlycantheexecutivesgettheirrealtimedashboards,butyoucango

    allthewaydowntothepeoplewhoareactuallyinthefieldandgivethem

    thesamepowerfultool.Thisisrealcompetitiveadvantage

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    NRI Nomuru ResearchInstitute

    About Japanesecorporation

    processing data

    and

    providing

    analytical

    services

    Who AkihikoNakamura: CorporateSVPandHiroshiTirada DataManager

    Key Weseeaclearneedtoprovideflexibilitytoourreportingcommunity,

    flexibilitymeansperformance.

    Result WhenIheard

    of

    SAP

    HANA

    and

    its

    capabilities

    to

    process

    extremely

    large

    volumesofdata,Iknewitwouldbeoursolutionforthefuture,becausein

    thefuturespeedisthemajorfactorinchangingthebusinesssaidAkihiko

    Nakamura

    Thesedaysweareusingthetermeraofexplodinginformation.Because

    ofthemassiveamountsofdatabeingproduced.Ifeelthatitwillnotonlybecriticaltomanagethedata,buttoeffectivelyprocessrequired

    information.Weareofferingourcustomernewbusinessanalyticsservices

    usingSAPHANA.WecallthisprojectBRAIN,forBusinessdatarealtime

    analyticsforInsightandInnovation,WedidourpilotusingHANAto

    monitorover12,000taxisinrealtime.Wenowprocessover350million

    recordsinunderasecondforaccessingcriticalinformationsaidHiroshi

    Torada,BeforeusingHANAeachnavigation step usedtotakeseveral

    minutes,nowwithHANAthesecompleteinunderasecond

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    Hilti

    About $1.9 billion,Liechtenstein

    based

    construction

    products

    enterprise

    Who Christian Ritter Head of PCC,Finance,HRandReporting

    Key Weseeaclearneedtoprovideflexibilitytoourreportingcommunity,

    flexibilitymeansperformance.HANA isourstrategictoolofchoice

    Result Bymerging

    the

    operational

    and

    analytical

    world

    we

    see

    aclear

    path

    towardsbusinesstransformation.Inthepastsomeofourcriticalanalytics

    took2to3hours,nowwithHANAthesameanalyticstakesonly2to3

    secondssaidChristianRitter,Weseebettervisualizationofcomplex

    decisionparameters withsimplificationinwithnolatencybetweendata

    andinformation

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    Adobe

    About $3.8billion,

    US

    based,

    global

    desktop

    and

    publishing

    SW

    enterprise.

    Who ShantanuNarayan PresidentandCEO

    Key UseHANAforextremelyhighvolumesofdataforanalyzingSWpiracy

    globally.SWpiracyandunlicenseduseisamultibillionproblemfortheSW

    industry

    Result Within3weeksthepilothasshownpromisingfunctionalitiesthat

    demonstratesignificantrevenuepotentialforourbusinesssaidShantanu

    Narayan,

    AtAdobewethinkthattheSAPHANAsolutioncouldbea

    transformationaltechnology

    that

    is

    looking

    very

    promising

    and

    can

    have

    manyapplicationsacrosstheenterprise

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    B/S/H (Bosch&SiemensHomeAppliances)

    About $9billion,

    German

    based,

    global

    home

    appliances

    enterprise.

    Who Dr.Jurgen Strumm CIO

    Key UseHANAforadatadrivenenterprisebasingdecisionsbasedonfacts.We

    aretalkingof1.4petabytesofdatainourSAPsystemsglobally. Inaglobal

    economyit

    is

    critical

    to

    have

    transparency

    in

    all

    business

    processes.

    Result SAPsInMemorycomputingitisawholenewgame.Mobileanalytics

    andHANAisawholenewdimension.Thingsthatwouldhavetakenus

    daysisnowpossibleinseconds.Jurgen Strumm,Currentlyweare

    concentratingonourCOPAfromdifferentangles(instantly).Icanimagine

    thisalso

    be

    important

    for

    our

    sales

    and

    supply

    chain

    informatics,

    and

    also

    extremelyimportantforourserviceorganization.Sometimeinourfuture

    organizationifwecancombineourtrafficinformationtoourservice

    organizationwecancallourcustomerandinformthemthatwewillarrive

    halfanhourearlier,orlater.BasedonthesedataBSHcannowadaptto

    customerdemands

    in

    real

    time

    and

    change

    to

    exceed

    customer

    satisfaction.WithInMemery theabilitytofocusonthecustomerinreal

    timeisthekey..

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    Surgutneftegas

    About $13 billion,Russia

    based

    oil and

    gas

    enterprise

    Who Rinat Gimranov CIO

    Key WeplantouseHANAtogainrealtimeinsightsintoitsbusiness,toanalyze

    billionsofrecordsandgetreportsinseconds.

    Result Weprovide

    end

    to

    end

    services

    from

    production,

    transportation,

    power,

    toretailgasstations.Thiscreatesahugedemandforpreciselogistics.We

    havetomakesuretherightmaterialsarriveattheproductionfacilitiesat

    therighttime,intherequiredquantityandqualitysaidRinat Gimranov,

    WehavebeenusingSAPforover15yearsandhaveaccumulatedhuge

    amountsof

    data

    over

    the

    years.

    The

    possibility

    to

    work

    with

    huge

    amounts

    ofdatainrealtimeisahugeopportunitythatwewantedtotake

    advantageof.AfterthefirstsuccessonInMemorytechnologywecannow

    seeusingthisinallareasofoperationsthatneedanalysis.Currentlytoget

    therightinformationourspecialistshavetousetwosystems.ERPsystems

    foroperational

    data

    and

    analytical

    systems

    for

    aggregated

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    Colgate Palmolive

    About $15.6billion,

    US

    based

    global

    enterprise

    in

    home

    cleaning

    products

    Who TomGreene Headofglobalinformationservicesandarchitecture

    Key DeployedHANAtoanalyzelargevolumesofLatinAmericanSales

    profitabilityandsalesinformatics.Wehavetoomuchdata,complex

    calculationsand

    the

    challenge

    is

    to

    provide

    information

    that

    meets

    businessneeds.Promotionsplanningisakeypartofourindustry,whichin

    turnisdrivenbypricing,rawmaterialcosts,volume,supportmediaand

    thingsofthatnature

    Result WhenweheardabouttheHANAsolutionweputupademoenvironment

    withproduction

    data.

    The

    data

    volumes

    were

    huge,

    yet

    we

    immediately

    sawtremendoussavingsintermsoftime.Someprocessesthattook77

    secondscamedowntoafewseconds.Nowoursalespeoplecanruntheir

    reportsupto300timesfaster,onmassiveamountsofdata something

    theycouldnothavedonebeforesaidTomGreen,fromanITperspective

    HANAis

    simplifying

    our

    processes.

    For

    me

    Iam

    beginning

    to

    look

    like

    a

    hero. Globallyitnowbringsintheopportunitytobringdatawewould

    otherwisenoteventhinkofgetting,astherearenolimitationstodata

    volumeorcompromisesonspeed

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    Lenovo

    About $16.7 billion,Hong

    Kong

    based

    PC

    based

    enterprise

    Who Xiaoyu Liu VPLenovoGroup

    Key UseHANAforinformaticsonSAPCRMcontractrecordsmanagement.

    Currentlythereisagreattimelagfromthetimedataiscreatedtothe

    timeit

    can

    be

    used

    for

    decision.

    This

    ranges

    from

    8to

    24

    hours.

    In

    the

    modernworldofflatcompetitivenessthisbecomesunacceptablefora

    companyplanningtobecomeormaintaingloballeadership.

    Result WedidnotrealizehowimportantHANAwouldbecomeforthedesigners

    andbusinessdecisionmakerssaidXiaoyu Liu,HANApackagesourraw

    salesdata

    in

    seconds

    and

    presents

    it

    for

    critical

    decision

    enablement

    almostinstantlythroughtheSAPBusinessExplorer. saidXiaoyu,When

    wetalkofITsimplificationitneedstohaveacoupleofflavors.Thefirstis

    simplifiedoperation Inourprevioussolutionwehadadedicatedteamof

    BIdeveloperstokeepthedataincontext.WithHANAwedonotneedthis

    anymore so

    our

    support

    structure

    is

    highly

    simplified.

    The

    second

    aspect

    istheTCO.SAPBWcanrunontopofHANAwhicheliminatestheonetime

    servercostandthesupportcostsassociatedwithmaintenanceofdataand

    itsinherentquality.ThethirdistheITinvestmentprotection

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    Centrica

    About $34.7billion,

    UK

    based,

    British

    integrated

    energy

    operations

    enterprise

    Who GavinTargonski Headofglobalinformationservicesandarchitecture

    Key Wecollectverylargevolumesofdataonenergypatterns.Datavolumehas

    suddenlyexplodedwithoursmartmetersandenergygridmanagement

    Result SAP

    HANA

    helps

    Centrica

    run

    better

    both

    for

    the

    company

    and

    our

    customers

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    Procter & Gamble

    About $78 billion,US

    based

    top

    manufacturer

    of

    home

    products

    Who JimFortner VPITdevelopment&Operations

    Key P&GisusingHANAtobuildthenextgenerationoffinancialplanningand

    reportingapplications.Wenowhavethepotentialtocompletelyrethink

    thearchitecture

    of

    our

    transactional

    systems and

    the

    analytical

    engines

    aroundthem. IseeHANAaschangingthegameatPG&E

    Result Firstweseerealtimereportingofallocations,netorganicsales,growth

    ratesandrestatementsbasedonmanagementresponsibilities,havingan

    impactonbillionsofrowsofdata.P&Gcurrentlyrestatesfinancial

    statementstwice

    ayear.

    With

    SAP

    HANA

    we

    are

    able

    to

    do

    this

    in

    amuch

    morecompressedtimeline saidJimFortner,Secondisspeed,going

    fromseveraldaystosecondsgivesourbusinessacompetitiveadvantage.

    Itwillprovideourmanagerswhoareonthego,withcapabilitiesontheir

    mobiledevices.Thethirdisdepth togotomuchlowerlevelsofgranularity.

    Inthe

    short

    term

    we

    will

    be

    focusing

    on

    financial

    management

    to

    create

    P&Lsatvariouslevels bybrand,byretaileronthefly.TheITbenefitson

    thearchitecturecouldbehuge.Iexpectultimatelytolowermycosts,have

    betterperformanceandtohavehigherresiliency

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    BASF

    About $84.7billion

    German

    based,

    global

    chemicals

    enterprise

    Who AndrewPike CIOforBASFGroupofCompanies

    Key WehavebeenearlyadoptersofBW,BWAandwhenInMemorycame

    aroundwewereearlyadoptersforthattoo.WithBWAwehadimmediate

    impacton

    our

    decision

    capabilities

    as

    it

    allows

    rapid

    analysis

    on

    much

    largervolumesofdetaileddatafromBW.ThecharmofHANAisthatwe

    nowcanworkwiththesourcedata,anddontanylongerhavethese

    redundantlayersbetweeninformationanddata.

    Result TheinmemoryandHANAofferingfromSAPisagenerationalchangefor

    BASFThe

    ability

    to

    have

    both

    the

    transactional

    applications

    and

    the

    analyticalapplications,bothworkingoffthesamesourceofdata.This

    entirepackageisextremelycompellingAndrewPike,Thecostanalysisof

    theCOPAareawasmostinteresting.Soweextractedtheentiredatabase

    toacommonplatform.Wereceivedtheresultsafw monthsagoandthey

    weretruly

    astounding.

    Our

    response

    times

    improved

    around

    ahundred

    andtwentytimes.Thatisfromaround620secondsto5secondsinone

    caseonanalyzingtheEBIDAonourcommodityside.Systemspeedis

    greatbutitwasdatareliabilitythattrulyinterestsusisdatareliability.

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    HCL-AXON

    About $6.7billionIndian basedGlobalSystemsIntegrator(SI)

    Who HariGuleria Manager(Architect)SAPBISolutions

    Key ThefastestgrowingSAP SIfor200910

    Ranked#1incustomersatisfactionbyGartner&SAPreports

    Over7,000

    SAP

    dedicated

    SAP

    consultants

    worldwide

    Totalresourcepowerofover56,000employees

    LeadersinBusinessFocusedBISolutions

    OnHANA Oneof 5HANARampupPartnerswithSAP

    OwnerofRampUpHANASoftwareandenvironment

    HighExpertiseinallareasofBI

    BW,BWAccelerator,BOBJ,ExplorerandHANA

    Competitive

    Differentiator

    HighdeliveryonMeetBusinessExpectationsinBIinitiatives

    WerequirebusinesstoparticipateinallourBIendeavors

    Work closelywith

    business

    stakeholders

    and

    information

    consumers

    Uniqueglobalstandardsandmethodologies

    RoutinelyscorehighcustomersatisfactionscoresinourBIinitiatives

    Motto MetbusinessexpectationsinBI

    LeverageExpertswithExperience

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    1stbookwrittenfromthegroundupforbusinessstakeholders

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    WrittenonGartneradviceandguidelines

    What

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    URL

    BI Valuenomics:Hardcover455pages

    BI Valuenomics CxO Kindleversion

    69

    pages

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