110718_HANA - What Customers Are Saying_Valuenomics
Transcript of 110718_HANA - What Customers Are Saying_Valuenomics
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M
OREUSER
FRIENDLIE
R
BUSINESS DEFINEDBUSINESS PARTICIPATEDBUSINESS OWNED
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Source of this information
SAP
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Basic Benchmark
Application Records Time Comments
SAPBW 3040 million
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CUSTOMER REFERENCES
Company Size From Whatthey
do
Medidata $200million US SaaS forPharma,Biotech
NRI NA Japan DataProcessingservices
Hilti $1.9billion Liechtenstein Constructiontoolsandproducts
Adobe $7.8billion US DesktopPublishingSW
B/S/H $9 billion German HomeAppliances
Surgutneftegas $12billion Russia Oil&Gas
ColgatePalmolive
$15.6billion US Home
&
Hygiene cleaning
products
Lenovo $16.7billion HongKong PCmanufacturer
Centrica $34.7billion UK IntegratedEnergyservices
Proctor&
Gamble$78
billion US Home
products
BASF 84.7billion German Chemicals
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Medidata
About $200million,
US
based
company
helping
customers
on
their
clinical
trials.
Who GlenDeVries President
Key Inthequesttomonitorthatthemedicinesaresafeifthereisanydelay
fromwhensomeonediscoverssomethingandwhentheenterprisecan
reactto
that
information
becomes
aheavy
burden
on
these
companies,
Result Wetookbillionsofrecordsandturnedthemintoelectronicsdata,which
allowsthemtonowleveragethiswealthofinformationintheformof
businessanalyticsandbettermanagetheoverallprocessoftheclinical
trialssaidGlenDeVries,Whenwesawhowwecouldtakeabillionrows
ofinformationandprocessitinrealtime,wegotveryexcited.Wecannowseeourcustomersitthroughthewholeprocessoftheclinicaltrialand
explorethemillionsofrecordsanddatasetstomakeintelligentdecisions,
andcreatenewefficienciesthattheyhaveneverdreamedof.Youcannot
onlyidentifyaproblemyouneverknewexistedbutimmediatelyexplore
everysingleangleofthatprobleminrealtime.ThepowerofHANAisthat
notonlycantheexecutivesgettheirrealtimedashboards,butyoucango
allthewaydowntothepeoplewhoareactuallyinthefieldandgivethem
thesamepowerfultool.Thisisrealcompetitiveadvantage
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NRI Nomuru ResearchInstitute
About Japanesecorporation
processing data
and
providing
analytical
services
Who AkihikoNakamura: CorporateSVPandHiroshiTirada DataManager
Key Weseeaclearneedtoprovideflexibilitytoourreportingcommunity,
flexibilitymeansperformance.
Result WhenIheard
of
SAP
HANA
and
its
capabilities
to
process
extremely
large
volumesofdata,Iknewitwouldbeoursolutionforthefuture,becausein
thefuturespeedisthemajorfactorinchangingthebusinesssaidAkihiko
Nakamura
Thesedaysweareusingthetermeraofexplodinginformation.Because
ofthemassiveamountsofdatabeingproduced.Ifeelthatitwillnotonlybecriticaltomanagethedata,buttoeffectivelyprocessrequired
information.Weareofferingourcustomernewbusinessanalyticsservices
usingSAPHANA.WecallthisprojectBRAIN,forBusinessdatarealtime
analyticsforInsightandInnovation,WedidourpilotusingHANAto
monitorover12,000taxisinrealtime.Wenowprocessover350million
recordsinunderasecondforaccessingcriticalinformationsaidHiroshi
Torada,BeforeusingHANAeachnavigation step usedtotakeseveral
minutes,nowwithHANAthesecompleteinunderasecond
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Hilti
About $1.9 billion,Liechtenstein
based
construction
products
enterprise
Who Christian Ritter Head of PCC,Finance,HRandReporting
Key Weseeaclearneedtoprovideflexibilitytoourreportingcommunity,
flexibilitymeansperformance.HANA isourstrategictoolofchoice
Result Bymerging
the
operational
and
analytical
world
we
see
aclear
path
towardsbusinesstransformation.Inthepastsomeofourcriticalanalytics
took2to3hours,nowwithHANAthesameanalyticstakesonly2to3
secondssaidChristianRitter,Weseebettervisualizationofcomplex
decisionparameters withsimplificationinwithnolatencybetweendata
andinformation
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Adobe
About $3.8billion,
US
based,
global
desktop
and
publishing
SW
enterprise.
Who ShantanuNarayan PresidentandCEO
Key UseHANAforextremelyhighvolumesofdataforanalyzingSWpiracy
globally.SWpiracyandunlicenseduseisamultibillionproblemfortheSW
industry
Result Within3weeksthepilothasshownpromisingfunctionalitiesthat
demonstratesignificantrevenuepotentialforourbusinesssaidShantanu
Narayan,
AtAdobewethinkthattheSAPHANAsolutioncouldbea
transformationaltechnology
that
is
looking
very
promising
and
can
have
manyapplicationsacrosstheenterprise
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B/S/H (Bosch&SiemensHomeAppliances)
About $9billion,
German
based,
global
home
appliances
enterprise.
Who Dr.Jurgen Strumm CIO
Key UseHANAforadatadrivenenterprisebasingdecisionsbasedonfacts.We
aretalkingof1.4petabytesofdatainourSAPsystemsglobally. Inaglobal
economyit
is
critical
to
have
transparency
in
all
business
processes.
Result SAPsInMemorycomputingitisawholenewgame.Mobileanalytics
andHANAisawholenewdimension.Thingsthatwouldhavetakenus
daysisnowpossibleinseconds.Jurgen Strumm,Currentlyweare
concentratingonourCOPAfromdifferentangles(instantly).Icanimagine
thisalso
be
important
for
our
sales
and
supply
chain
informatics,
and
also
extremelyimportantforourserviceorganization.Sometimeinourfuture
organizationifwecancombineourtrafficinformationtoourservice
organizationwecancallourcustomerandinformthemthatwewillarrive
halfanhourearlier,orlater.BasedonthesedataBSHcannowadaptto
customerdemands
in
real
time
and
change
to
exceed
customer
satisfaction.WithInMemery theabilitytofocusonthecustomerinreal
timeisthekey..
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Surgutneftegas
About $13 billion,Russia
based
oil and
gas
enterprise
Who Rinat Gimranov CIO
Key WeplantouseHANAtogainrealtimeinsightsintoitsbusiness,toanalyze
billionsofrecordsandgetreportsinseconds.
Result Weprovide
end
to
end
services
from
production,
transportation,
power,
toretailgasstations.Thiscreatesahugedemandforpreciselogistics.We
havetomakesuretherightmaterialsarriveattheproductionfacilitiesat
therighttime,intherequiredquantityandqualitysaidRinat Gimranov,
WehavebeenusingSAPforover15yearsandhaveaccumulatedhuge
amountsof
data
over
the
years.
The
possibility
to
work
with
huge
amounts
ofdatainrealtimeisahugeopportunitythatwewantedtotake
advantageof.AfterthefirstsuccessonInMemorytechnologywecannow
seeusingthisinallareasofoperationsthatneedanalysis.Currentlytoget
therightinformationourspecialistshavetousetwosystems.ERPsystems
foroperational
data
and
analytical
systems
for
aggregated
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Colgate Palmolive
About $15.6billion,
US
based
global
enterprise
in
home
cleaning
products
Who TomGreene Headofglobalinformationservicesandarchitecture
Key DeployedHANAtoanalyzelargevolumesofLatinAmericanSales
profitabilityandsalesinformatics.Wehavetoomuchdata,complex
calculationsand
the
challenge
is
to
provide
information
that
meets
businessneeds.Promotionsplanningisakeypartofourindustry,whichin
turnisdrivenbypricing,rawmaterialcosts,volume,supportmediaand
thingsofthatnature
Result WhenweheardabouttheHANAsolutionweputupademoenvironment
withproduction
data.
The
data
volumes
were
huge,
yet
we
immediately
sawtremendoussavingsintermsoftime.Someprocessesthattook77
secondscamedowntoafewseconds.Nowoursalespeoplecanruntheir
reportsupto300timesfaster,onmassiveamountsofdata something
theycouldnothavedonebeforesaidTomGreen,fromanITperspective
HANAis
simplifying
our
processes.
For
me
Iam
beginning
to
look
like
a
hero. Globallyitnowbringsintheopportunitytobringdatawewould
otherwisenoteventhinkofgetting,astherearenolimitationstodata
volumeorcompromisesonspeed
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Lenovo
About $16.7 billion,Hong
Kong
based
PC
based
enterprise
Who Xiaoyu Liu VPLenovoGroup
Key UseHANAforinformaticsonSAPCRMcontractrecordsmanagement.
Currentlythereisagreattimelagfromthetimedataiscreatedtothe
timeit
can
be
used
for
decision.
This
ranges
from
8to
24
hours.
In
the
modernworldofflatcompetitivenessthisbecomesunacceptablefora
companyplanningtobecomeormaintaingloballeadership.
Result WedidnotrealizehowimportantHANAwouldbecomeforthedesigners
andbusinessdecisionmakerssaidXiaoyu Liu,HANApackagesourraw
salesdata
in
seconds
and
presents
it
for
critical
decision
enablement
almostinstantlythroughtheSAPBusinessExplorer. saidXiaoyu,When
wetalkofITsimplificationitneedstohaveacoupleofflavors.Thefirstis
simplifiedoperation Inourprevioussolutionwehadadedicatedteamof
BIdeveloperstokeepthedataincontext.WithHANAwedonotneedthis
anymore so
our
support
structure
is
highly
simplified.
The
second
aspect
istheTCO.SAPBWcanrunontopofHANAwhicheliminatestheonetime
servercostandthesupportcostsassociatedwithmaintenanceofdataand
itsinherentquality.ThethirdistheITinvestmentprotection
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Centrica
About $34.7billion,
UK
based,
British
integrated
energy
operations
enterprise
Who GavinTargonski Headofglobalinformationservicesandarchitecture
Key Wecollectverylargevolumesofdataonenergypatterns.Datavolumehas
suddenlyexplodedwithoursmartmetersandenergygridmanagement
Result SAP
HANA
helps
Centrica
run
better
both
for
the
company
and
our
customers
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Procter & Gamble
About $78 billion,US
based
top
manufacturer
of
home
products
Who JimFortner VPITdevelopment&Operations
Key P&GisusingHANAtobuildthenextgenerationoffinancialplanningand
reportingapplications.Wenowhavethepotentialtocompletelyrethink
thearchitecture
of
our
transactional
systems and
the
analytical
engines
aroundthem. IseeHANAaschangingthegameatPG&E
Result Firstweseerealtimereportingofallocations,netorganicsales,growth
ratesandrestatementsbasedonmanagementresponsibilities,havingan
impactonbillionsofrowsofdata.P&Gcurrentlyrestatesfinancial
statementstwice
ayear.
With
SAP
HANA
we
are
able
to
do
this
in
amuch
morecompressedtimeline saidJimFortner,Secondisspeed,going
fromseveraldaystosecondsgivesourbusinessacompetitiveadvantage.
Itwillprovideourmanagerswhoareonthego,withcapabilitiesontheir
mobiledevices.Thethirdisdepth togotomuchlowerlevelsofgranularity.
Inthe
short
term
we
will
be
focusing
on
financial
management
to
create
P&Lsatvariouslevels bybrand,byretaileronthefly.TheITbenefitson
thearchitecturecouldbehuge.Iexpectultimatelytolowermycosts,have
betterperformanceandtohavehigherresiliency
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BASF
About $84.7billion
German
based,
global
chemicals
enterprise
Who AndrewPike CIOforBASFGroupofCompanies
Key WehavebeenearlyadoptersofBW,BWAandwhenInMemorycame
aroundwewereearlyadoptersforthattoo.WithBWAwehadimmediate
impacton
our
decision
capabilities
as
it
allows
rapid
analysis
on
much
largervolumesofdetaileddatafromBW.ThecharmofHANAisthatwe
nowcanworkwiththesourcedata,anddontanylongerhavethese
redundantlayersbetweeninformationanddata.
Result TheinmemoryandHANAofferingfromSAPisagenerationalchangefor
BASFThe
ability
to
have
both
the
transactional
applications
and
the
analyticalapplications,bothworkingoffthesamesourceofdata.This
entirepackageisextremelycompellingAndrewPike,Thecostanalysisof
theCOPAareawasmostinteresting.Soweextractedtheentiredatabase
toacommonplatform.Wereceivedtheresultsafw monthsagoandthey
weretruly
astounding.
Our
response
times
improved
around
ahundred
andtwentytimes.Thatisfromaround620secondsto5secondsinone
caseonanalyzingtheEBIDAonourcommodityside.Systemspeedis
greatbutitwasdatareliabilitythattrulyinterestsusisdatareliability.
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HCL-AXON
About $6.7billionIndian basedGlobalSystemsIntegrator(SI)
Who HariGuleria Manager(Architect)SAPBISolutions
Key ThefastestgrowingSAP SIfor200910
Ranked#1incustomersatisfactionbyGartner&SAPreports
Over7,000
SAP
dedicated
SAP
consultants
worldwide
Totalresourcepowerofover56,000employees
LeadersinBusinessFocusedBISolutions
OnHANA Oneof 5HANARampupPartnerswithSAP
OwnerofRampUpHANASoftwareandenvironment
HighExpertiseinallareasofBI
BW,BWAccelerator,BOBJ,ExplorerandHANA
Competitive
Differentiator
HighdeliveryonMeetBusinessExpectationsinBIinitiatives
WerequirebusinesstoparticipateinallourBIendeavors
Work closelywith
business
stakeholders
and
information
consumers
Uniqueglobalstandardsandmethodologies
RoutinelyscorehighcustomersatisfactionscoresinourBIinitiatives
Motto MetbusinessexpectationsinBI
LeverageExpertswithExperience
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What is BI Valuenomics
1stbookwrittenfromthegroundupforbusinessstakeholders
With0technicalcontent
WrittenonGartneradviceandguidelines
What
readers
are
saying:NextSlide
URL
BI Valuenomics:Hardcover455pages
BI Valuenomics CxO Kindleversion
69
pages
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