11 Obvious A/B Tests You Should Do Today
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11 OBVIOUS A/B TESTS YOU SHOULD TRY Neil Patel KISSmetrics
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19-Oct-2014 -
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45 minute webinar featuring Neil Patel A/B testing should be a major part of your growth strategy. But what should you test? And how do you test it? In this webinar, Neil Patel will share his most efficient A/B tests that increase conversions and lower costs. In this webinar we will show you: -How running A/B tests on colors can reduce your cost per acquisition (CPA) -How testing the right element in an explainer video can crush it -Examples of simple A/B tests that can help you get more revenue out of your existing traffic
Transcript of 11 Obvious A/B Tests You Should Do Today
11 OBVIOUS A/B TESTS YOU SHOULD TRY
Neil Patel!KISSmetrics
@neilpatel #KISSmetrics!
DOING BUSINESS ON THE WEB FOR!
11 YEARS
RUN AT LEAST 4 NEW A/B TESTS A MONTH
TEST #1!ADD THE WORD FREE IN YOUR ADS
RESULTS!
CPA DECREASED FROM $60 TO $43
TEST #2!CREATE AN EXPLAINER VIDEO
RESULTS!
INCREASED CONVERSIONS BY 64%
TEST #3!HAVE YOUR SIGNUP BUTTON SCROLL
RESULTS!
INCREASED CONVERSIONS BY 138%
TEST #4!REMOVE FORM FIELDS
RESULTS!
INCREASED CONVERSIONS BY 26%
TEST #5!TWO STEP CHECKOUT PROCESS
RESULTS!
INCREASED CONVERSIONS BY 10%
TEST #6!SHOW OFF YOUR LIVE PRODUCT
RESULTS!
INCREASED CONVERSIONS BY 38%
TEST #7!FREE TRIAL VS MONEY BACK GUARANTEE
RESULTS!
INCREASED CONVERSIONS BY 116%
TEST #8!TRIAL LENGTH
RESULTS!
INCREASED CONVERSIONS BY 102%
TEST #9!TIME BASED BONUSES
RESULTS!
INCREASED CONVERSIONS BY 11%
TEST #10!ADDING DOLLAR VALUES TO FREE OFFERS
RESULTS!
INCREASED CONVERSIONS BY 22%
TEST #11!BUTTON COLORS
RESULTS!
INCREASED CONVERSIONS BY 21%
