11

IAT 102 Graphic Design

11

The digital revolution and beyond:

Review

Graphic Design meets the Computer

Type Design in the 90s:

Emigre, Greiman, Brody, Carson

Jan Tschichold. Die Frau ohne Namen. 1927

The New Typography-

-Dynamic force must be present

-Sans- serif

- Kinetic design of contrasting elements

-Flush left text with ragged right

-White space

-Rules, brars, boxes used for structure, balance and emphasis

- (Chapter 16, Meggs)

The New Typography- Germany 1928c

Armin Hofmann, 1954

Swiss Design -1950’s

(International Typographic Style)

- asymmetrical organization

- grid

- objective photography

- abstracted repeated geometric form

- clear and factual

- sans serif typography

-Design solution comes from content

Herbert Matter, Max Bill, Otl Aicher, Emil Ruder, Armin Hofmann, Josef Müller-Brockmann

- (Chapter 18, Meggs)

New York School - America 1940 – 1970’s

Paul Rand, cover for 'Direction' magazine, 1940. x

Paul Rand -

- invented shapes could be symbolic and expressive

-Strong form (shape, colour, line, value,...)

-Reduce communication content to symbolic essence.

-

- (Chapter 19, Meggs)

http://www.youtube.com/watch?v=hH446lgDrW8&feature=related

Designer Jamie Reid 1977

Graphic Design meets the Computer

Susan Kare - Macpaint - control panel, 1983

Susan Kare - Macpaint - interface, 1983

The New Wave- Holland & America 1970’s

•retained certain Swiss elements•subverted the grid •playfully incorporated eclectic cultural references•Replaced objectivity with a reflective subjectivity•Inspired by new forms electronic media

Cover for WET magazine, designed by April Greiman, 1979.

Emigre Magazine, 1984-

Rudy van der Lans – Émigré magazine – late 1980’s (Netherlands)

Emigre_magazineEmigre Type Foundryhttp://www.emigre.com Rudy VanderLans Zuzana Licko

Postmodern Design-1980’s

- Breaking and expanding the rules of the Swiss style- Complexity- Ornaments

- Odermatt and Tissi- Weingart- Schraivogel- Sagmeister

(Chapter 23, Meggs)

Ralph_Schraivogel, 1989

Postmodern Design-1980’s

Postmodernism was an international style, influencing all aspects of design.

The Dancing House by Vlado Milunić and Frank Gehry 1992

Postmodern Design

- Wolfgang Weingart

-Wolfgang Weingart

-Wolfgang Weingart

Does It Make Sense?April Greiman 1984

Neville Brody

Neville Brody Face Magazine 1981- 86

David Carson

David Carson, 1995, Ray Gun Magazine, the End of Print

Graphic Design develops a conscious

Postmodern Design-1990’s

-- Found elements-- type in bars-- collage approach-- decoration -- humor / playfulness- grunge typography

- Art Chantry- Sagmeister-Tibor Kalman-David Caron

Art Chantryl, 1994

Art Chantryl, 1994

Tibor Kalman

Clicker question

What is the difference between international typographic style and new wave?

A)Uses gridsB)Asymmetrical layout C)SubjectiveD)SymbolicE) Uses graphics

Clicker question

What is the difference between international typographic style and new wave?

A)Uses gridsB)Asymmetrical layout C)SubjectiveD)SymbolicE) Uses graphics

fin