11 18 Webinar Competitive Intelligence Portal Solution

Webinar Series

Competitive Intelligence PortalLearn the 'What', 'How', and 'Why'!

Presented by:

November 18, 2009

(2)Copyright 2009 © Knowledge Management Associates, LLC. All rights reserved.

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Housekeeping Items

• Experiencing issues?– Change the color of your seat

• Questions for Speakers?– Submit questions via Q&A tab

• Twitter Discussion– #kmaciportal

• Poll Questions– Webinar Feedback– Next Steps/Moving Forward



About the Speakers

Leonard Fuld Mike Gilronan



Agenda

• How the Competitive Intelligence Portal came to be (Fuld + KMA)

• Why SharePoint• Key components of the CI Portal • Questions & answers • What to do next

Fuld: How the CI Portal Came to Be

Fuld: How We Originally Conceived the CI Portal



Questions from Fuld’s Global Benchmark Study

Technology: How do you employ or deploy various forms of technology to help you in your competitive intelligence program?

• No special technology is used, other than the traditional intranet and Internet searching – nothing explicitly designed for competitive intelligence

• We recognize that technology is not a substitute for good process and good personnel but we are exploring its role

• We have an existing and functioning intelligence process and are currently shopping for a technology vendor to integrate with it

• We have a fully developed technology (either home grown or purchased from an outside vendor) that functions well and is integrated with the rest of our competitive intelligence program



What has changed from the 2008 report?

• Technology has come a long way in its ability to help companies better track and use competitive information.

• Technology requires both a multi-year budgetary and personal commitment on the part of those running the business unit or corporation.

• Senior management must have patience to invest in and allow the intelligence program to mature, to give it enough time to grow and learn from its lessons – before it considers investing in an intelligence technology.

• Process and people: These are two key ingredients needed for a successful intelligence program. They are the two other partners, aside from technology, that will allow a program to become world class.



What does management want from ANY technology?

• A simple way to see competitive activity all in one space

• A tool that is easy and intuitive to use and part of the work flow – one in which everyone is already familiar

• A means to store historic information and blend it into any competitive updates

• An ability to spot change Δ• An attractive place for others to contribute to the

competitive conversation

(9)Copyright 2009 © Knowledge Management Associates, LLC.

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Twitterhashtag: #kmaciportal

Fuld and KMA – Our Partnership

• Fuld brings:– Globally acknowledged

CI expertise– Clients around the world– Solution vision, based on

client input

• KMA brings:– Technology leadership– Deep knowledge and

skills in KM, Business Intelligence

– Focus on Microsoft platform, including Office and SharePoint

KMA:

Why SharePoint is the right technology platform for the CI portal

KMA: Why SharePoint is the right technology foundation for the CI portal



Why Build a CI Portal on SharePoint?

• Widespread adoption• Ease of use, administration,

and customization• Tools for managing data and

social computing• No incremental license cost

“…organizations that employ SharePoint for mission-critical applications…expected to double over the next year.” [CMS Watch, January 2008]

“What is driving that growth? The same thing that has driven all of Microsoft's most successful products: Microsoft removes complexity (and cost) from existing markets.” [CNET, March 2008]



SharePoint Questions and Variables

• Services (WSS) vs Server (MOSS)

• 2003 vs 2007 vs 2010

• On-premise vs hosted

• Don’t forget GOVERNANCE!

Fuld: Key components of the CI Portal



Competitive Intelligence Portal – Key Components



1. RSS Feeds – customized for you



2. Wikis keeps the competitive conversation alive!



3. Central archive for all competitive documents



4. Track competitive activities



5. Categorize AND find the experts



…plus search capability



Some (semi-) final thoughts

What are the key CI advantages to Fuld’s CompetitiveIntelligence Portal™?

The template is free! Provides a simple, familiar and consistent user experience Helps support regulatory compliance through comprehensive control

over content Connects people with information and expertise – both internal and

external

KMA and Fuld: How to get started with the CI Portal



Next Steps

• Check List:– Check with your SharePoint Administrator

• What version of SharePoint do we have?

– Contact Fuld for a Hosted Demonstration• Arjan Singh: 617 492-5900 or [email protected]

– KMA Provides CI Portal template • Download or FTP• Installation Instructions Included

mailto:[email protected]



Questions and Answers

Leonard Fuld Mike Gilronan

Thank you for your time!

http://www.fuld.com http://www.kma-llc.net



In Closing…• Next KMA Insights event – watch for invitation:

– Live event December 17 at Microsoft: SharePoint 2010 Preview

• How to get (and share) a copy of today’s slides

• Feedback/surveys

• Continue the conversation with KMA & Fuld:KMA E-mail Phone

Mike Gilronan Mgilronan [at]kma-llc[dot]net 781.693.6823

Adrian duCille Aducille[at]kma-llc [dot]net 781.693.6813

FULD E-mail Phone

Leonard Fuld Lfuld[at]fuld[dot]com 617.492.5900

Arjan Singh Asingh[at]fuld[dot]com 617.492.5900















Photo Credits

• Source: Flickr Creative Commons, attribution license– Slide 5: “Ponder,” orig. uploaded by striatic – Slide 11: “Matsumoto Castle,” orig. uploaded by

ricoeurian– Slide 14: “Gears” orig. uploaded by Tallkev– Slide 24: “Patsys Big Bellyflop” orig. uploaded by dps

http://www.flickr.com/photos/striatic

http://www.flickr.com/photos/jamespaullong/

http://www.flickr.com/photos/tallkev

http://www.flickr.com/photos/dps

11 18 Webinar Competitive Intelligence Portal Solution

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Transcript of 11 18 Webinar Competitive Intelligence Portal Solution