11 ˛ 13 MAY 2020 SINGAPORE · *Please bring along your business cards for registration. MORNING...

11 - 13 MAY 2020SINGAPORE

EVENT DATE: 11 - 13 MAY 2020VENUE: SINGAPOREWEBSITE: https://conferences.marketing-interactive.com/content360-sg/

MAXIMISE ROI:DELIVER ON THE PROMISE OF NEXT GEN CONTENT

CONTENT 360

#CONTENT360

FOR MORE INFORMATION ABOUT CONTENT 360,CONTACT OUR FRIENDLY PROJECT MANAGERS:

SCAN THE QR CODE TO KEEP UPDATED ON LATEST AGENDA AND SPEAKERS

Rachel [email protected]

Tel: +65 6423 0329Mobile: +65 8749 0398

Jessy [email protected]

Tel: +65 6423 0329

Following 2019’s huge success, MARKETING is delighted to bring back Content 360 for its' seventh year.

Content 360 is the region's premiere content marketing forum designed for content creators, senior management, marketers and communications leaders from across Asia Pacific. The 2020 edition will bring together industry leaders to discuss challenges and share insights on future content marketing trends, as well as successful strategies to help tackle the complex marketing landscape.

Alongside invaluable networking opportunities, 2020's Content 360 will feature interactive and engaging sessions with focused breakouts, hands-on workshops, lively debates and in-depth case studies.

WHAT'S NEW in 2020? If you enjoy workshops and think you will benefit from having a pre-conference workshop (or two) to get hands on in brushing up your content marketing prowess, you have the perfect opportunity to do so on the 11 May 2020. You can choose up to 2 pre-conference workshops (one in the morning and one in the afternoon) or just go for one workshop. The choice is yours.

Join us at Content 360. Learn how to maximise ROI: Deliver on the promise of next gen content.

ABOUT THECONFERENCE

CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 1

2 ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my2

CONTENT 360

Amazing experience. Full of practical knowledge and opportunity to meet new people. This is a must-attend conference for every marketing professional!

Valuable conference! If you want to stay in the game and learn how content creation, SEO strat-egy, and the way consumers search for what they need - this is a great opportunity to learn!

This conference allowed me to talk to many dif-ferent brands and vendors face-to-face as well as to establish my own network. I heard how other groups are solving the same problems we are trying to solve. I’ll be coming back!

Personally for me, connecting with themarketing practitioners enriched myunderstanding of content and what a key ingredient it is. The speakers spoke at thevery heart of it.

I had a great time at this year's Content 360 conference! I got all the information I needed on how to implement and create an effective brand strategy and positioning.

This is a conference well-worth attending! I walked away with many initiatives and ideas toimplement back at work!

CONTENT 360https://conferences.marketing-interactive.com/content360-sg/

SHARE THEIR EXPERIENCESPAST ATTENDEES

ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my 3

WHY ATTENDCONTENT 360

3CONTENT 360https://conferences.marketing-interactive.com/content360-sg/

MARKETING’s Content 360 offers you the chance to come together with leading industry figures and peers to share insights and actionable strategies to prepare for the next phase of content marketing.

What you will gain from this conference:• Insightful keynotes and case studies Learn from leading brands and thought-leaders. Be inspired and stay informed as we discuss current issues and emerging trends in the critical content function.

• Dynamic and interactive format The 2020 agenda features pre-conference workshops that will allow you to participate more actively in topics of your choice within a smaller and more intimategroup. There will also be thought-provoking panels and debates that spark discussions and the exchange of ideas.

• Exclusive face-to-face networking sessions Strengthen your network with high-profile attendees to explore new partnership opportunities, and interact with like-minded peers, sharing similar challenges and offering fresh ideas.

• Solutions that you’ve been looking for Meet the exhibiting solution providers and consultants to gain new ideas and solve challenges. You will return to your office with fresh perspectives and strategies to amplify the impact of your content marketing efforts.

If you fall into one of the following categories, this conference is definitely for you!

Chief Marketing OfficerChief Communications Officer

Chief Creative OfficerChief Customer Officer

CEO / Managing DirectorEditor-in-chief

Content MarketingDigital Marketing

Social MediaCreative ServicesCommunicationsPublic Relations

User Experience / UX Editor-in-chief

Agency PrincipalAgency Account ManagerClient Success Manager

UX Designer / Web DesignerPPC, SEM, and

Content Strategist

VPs / Directors / Head / Managers ofC-Suite Agencies / Consultants

4

200

Delegates

70

Companies

20

Speakers

Travel Arts / Entertainment

Business Services

Consumer Products

Education

Financial Services

Energy / Utilities

Government

Property / Construction

Marketing-Media

HR Services

Hospitality

Healthcare / Pharmacy

IT Telecoms

Logistics Services

Marketing-Agency

5%7%

8%

6%

2%

8%

13%5%

6%

5%

6%

1%

5%

5%

10%

8%

INDUSTRY

Manager

Executive Top Management

VP / Director

9%

28%

52%

11%

SENIORITY

4

WHOYOU WILL MEET


5

SOME OF THE PAST


PARTICIPATING COMPANIES


HO NGET VOOIHead of Marketing Segments and CommunicationsFuji Xerox Singapore

RASHISH PANDEYDirector of Marketing – Asia Pacific & JapanCisco

MEGAN YULGASenior Regional Manager – Brands & CampaignsCircles.Life

NICOLA ELIOTRegional DirectorBBC StoryWorks APAC

MANISHA SEEWALGroup Chief Marketing OfficerCarro


SPEAKERS

PRIYA KARTHIK AT [email protected] OUR WEBSITE TO GET THE LATEST UPDATES ON 2020'S SPEAKERS. IF YOU WOULD LIKE TO SPEAK, CONTACT

AT OUR 2019 CONFERENCE


NEAL MOOREContent Strategy & Storytelling ConsultantMoore’s Lore Media

KATE MALLORDSenior Content Marketing Manager – Asia PacificLinkedIn

EUGENIA TANManaging DirectorGoodstuph

GOH KAH LINSenior Deputy DirectorHealth Promotion Board

JORIS KNETSCHManaging DirectorMediaMonks Singapore


SPEAKERSAT OUR 2019 CONFERENCE


JODIE COLLINSManaging DirectorRe/Digital

PREETI NAIRComedian and Social Media PersonalityPreetipls

NUSEIR YASSINFounderNas Daily

CHEAH WENQICo-Founder and Editorial Content LeadOur Grandfather Story

DOMINIQUE TOUCHAUDAssociate Brand Director (Fabric Care) &Brand Building Integrated Communications AsiaProctor & Gamble




SWAMI SEKARCEO and Co-FounderWinimy AI

KRIS LEBOUTILLIERDigital Content Director, Asia PacificVisa International

NORLIZA KASSIMGlobal Head, Personal Segment Marketing & Digital MarketingStandard Chartered Bank

SERENE LEEHead of Sales & Brand PartnershipsVICE Media

PRIYA KARTHIK AT [email protected]

FOR SPEAKING OPPORTUNITIES, REACH OUT TO



10 ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my

KEY THEMES

CONFERENCE DAY ONE - 12 MAY 2020

10 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/

At the Edge of

Content Tech

• Creating competitive advantage with new tech• Redefining the customer journey with dynamic content• Future proofing your content strategy• Smart content• Content SEO

Content Marketing ROI

• Omnichannel content marketing delivery• Content intelligence

Endemic Content

• Content for communities• Manufacturing new content (SEA Games)


KEY THEMES


CONFERENCE DAY TWO - 13 MAY 2020

Content Management & Measurement

• Using AI and machine learning to measure success• Future proofing with smart metrics• Building sustainable content models• Content and employee activism (turning your employees into content creators)

Content Trends

• Content attribution and machine learning• Using video as an effective customer service medium (answering FAQs etc)• Micro-moment content marketing

Future of Content Strategy

• Data driven creativity• Shifting from volume to value metrics

PRE-CONFERENCE WORKSHOPS - 11 MAY 2020, MONDAY

8.00am Registration *Please bring along your business cards for registration.

MORNING WORKSHOPS

9.00am

Morning Workshops Begin

Workshop A: Killer Email Content – Techniques That Work (Beginner) • Let’s be honest. Almost none of us were trained to write for such a cluttered, saturated and

overcrowded media landscape. But because it’s so cluttered, making an impact on the first attempt matters more than ever before. Email writing, when done right, can be a huge boost to your marketing efforts. This workshop is perfect for newer marketers looking to hone their skills with the written word.

Workshop B: Conversion Rate Optimisation (Intermediate) • You’ve got their interest, now what? This workshop will diss the key components required

for a successful conversion optimisation strategy. Explore methods used to help large brands and smaller startups optimise websites and digital campaigns to achieve their maximum potential. We’ll be taking a hard look at uncovering user motivation, wants and needs, and how to prioritise the elements of optimisation that work best for driving more leads and sales.

Workshop C: Aligning Content Marketing With Business Goals (Advanced) • Designed for experienced practitioners who are required to justify all of their brilliant ideas

against a commercial background. Stop doing content for content’s sake and get real about strategies that makes sense for your business. This 3 hour masterclass is the perfect place to sharpen your content strategy blade.

12.00pm End of Morning Workshops

AGENDA

CONTENT 360https://conferences.marketing-interactive.com/content360-sg/12

PRE-CONFERENCE WORKSHOPS - 11 MAY 2020, MONDAY

1.00pm Registration *Please bring along your business cards for registration.

AFTERNOON WORKSHOPS

2.00pm

Afternoon Workshops Begin

Workshop A: Social Media Content Marketing (Beginner) • Get ready for a comprehensive introduction to using content on today’s social media

platforms with the highest traffic. Understand the opportunities and challenges of utilising content marketing on platforms like Facebook, LinkedIn, Twitter, WeChat, Instagram, Reddit, LINE, TikTok etc.

Workshop B: Search-Optimised Content Best-Practices (Intermediate) • This might not be the complete guide to optimising content for SEO, but it’s a great place to

start! Get a head start by employing top keyword and user intent research, great design and messaging, as well as technical SEO content issues.

Workshop C: DIY Video Content Production (Intermediate) • With the emergence of live video and the era of micro-moment marketing, sometimes a

marketer has got to be able to skip the labored production cycle and get their video out quickly themselves. This crash course in video content production will introduce you to life-saving shortcuts, and make it that much easier for your team to =bring your marketing to life.

5.30pm End of Afternoon Workshops / End of Day

AGENDA


AGENDADAY 1 - 12 MAY 2020, TUESDAY


9.00am Welcome and Opening RemarksRezwana Manjur, Regional Editor, MARKETING

AT THE EDGE OF CONTENT TECH

9.10am

Opening Keynote: Content’s Next Frontier Of Creating Competitive Advantage With New Tech • Recognising the new mediums of content that are changing the game • Going beyond emotional storytelling to capitalise on the age of hyper-connectivity • The future of content personalization in music, eSports, chatbots, live video and beyond

9.40am

Getting Personal: Redefining The Customer Journey With Dynamic Content • Tailoring content for the individual consumer in the context of personalisation • Going beyond one-time transactions • Crafting truly meaningful 1:1 content experiences

10.10am Morning Networking Break

10.30am

Panel Discussion: Future Proofing Your Content Strategy Through Effective Data Analysis And Strategic Planning • Balancing the needs of the moment with long term planning • Identifying the rules of engagement in the aspect of influencers and content • Keeping your content customer-centric

11.10am

Getting SMART: Creating A Dynamic Engagement Platform With SMART Content • Knowing the limits of SMART goals of content and the opportunities for content, IoT and

SMART devices • Using smart platforms to refine your content strategy • Winning with non-invasive insights on buyer behaviour

11.40am

The Sounds And Sights Of Search: Increasing Reach And Relevance With Emerging Content Search Trends • The changing world of search: what you need to know about the future of voice search • The growing importance of visual content search • Integrating platform search into your content strategy

12.10pm Networking Lunch


AGENDADAY 1 - 12 MAY 2020, TUESDAY

CONTENT MARKETING ROI

1.10pm

Scaling Personalization Through Adaptive Content For Omnichannel Marketing Delivery • Delivering consistent message by branding content together across multiple platforms • Creating seamless content experiences to match platforms with needs • Building content to leverage consumer experience

1.40pm

Panel Discussion: Stronger Together: Winning Strategies For Successful Content Collaborations And Coalitions • Maximising your brand’s ROI by getting the most out of brand partnerships • Evaluating the function of B2B vs B2C collaboration strategies • Measuring the success of a content collaboration

2.20pmm

Content IQ: Making Content Intelligence Tools Work For Your Brand • Taking the guesswork out of marketing with a smart content planning • Achieving greater organizational alignment by capturing and communicating your content strategy • Integrating AI and adaptive technology into your existing analytics framework

3.50pm Afternoon Networking Break

ENDEMIC CONTENT

4.10pm

Mastering Localisation By Leveraging Consumer Sentiment With Targeted Community-based Content • Tapping into like-minded, peer-based communities • Staying authentic by utilising the power of localised content • Creating community-based content marketing opportunities

4.40pm

Game On! How Brands Are Using eSports To Manufacture Content And Grow Their Consumer Base • Understanding eSport’s role in the SEA Games by marketing it on the right channel • Introducing competitive eSports to the traditional sports competition scene • Aligning product with content without losing its natural connection with the industry

5.10pm Closing RemarksRezwana Manjur, Regional Editor, MARKETING

5.30pm End of Day 1


AGENDADAY 2 - 13 MAY 2020, WEDNESDAY


9.00am Welcome and Opening RemarksRezwana Manjur, Regional Editor, MARKETING

CONTENT MANAGEMENT & MEASUREMENT

9.10am

Applying Artificial Intelligence And Machine Learning To Measure SuccessOf Marketing Campaigns • Integrating segmentation that allows algorithms to align offline and online campaigns• Applying intelligent algorithms to define impactful actions• Leveraging consumer intelligence analytics and create personalized content to optimise engagement

9.50am

Future-Proof Your Content Marketing Strategy Through SMART Measurement• Developing content marketing tactics with measurement in mind• Introducing the best practices to analyse content marketing success• Integrating a framework to measure true Key Performance Indicators (KPIs)

10.30am Morning Networking Break

10.50am

Panel Discussion: Building Sustainable Content Models To Prevent Burnout, Content Panic Syndrome And Loss Of Consumer Interest• Preventing content burn-out by establishing strategies for long term success• Reinventing your own content formula for application for brands• Balancing commercial needs with demand of consumers by utilizing infinite content

options rightfully

11.30am

Employee Activism: Converting Your Most Critical (And Overlooked) Audience Into Content Brand Ambassadors• Creating an effective internal content strategy to turn employees into influencers• Establishing a shared identity that’s high on emotional engagement• Initiating guidelines to enhance the image of your budding content creators

12.10pm Networking Lunch


AGENDADAY 2 - 13 MAY 2020, WEDNESDAY

WHAT’S TRENDING IN CONTENT?

1.10pm

Getting Started With Machine Learning Content Attribution• Gauging the use of Machine Learning to build unbiased attribution models• Identifying types of engagement needed to progress people through various stages in

customer journey• Leveraging technology to identify and create a scalable process for tracking engagement

and ROI

1.50pm

Using Video As An Effective Customer Service Medium • Aligning customer’s FAQ to your ideal customer personas and content pillars • Creating a short-problem solving video based on each topic • Gauging authentic information by obtaining the word of the employee at the coalface

2.30pm

Creating Indelible Impressions Via Micro-Moment Content Marketing • Understanding the principles of micro-moment content marketing • Recognising the individual consumer’s specific context • Maximising micro-moment through content delivery systems

3.10pm Afternoon Networking Break

THE FUTURE OF CONTENT STRATEGY

3.30pm

Unifying Art & Science: Balancing Data And Creativity In Creating CompellingAnd Quality Content • Combining data, technology and great storytelling in the creative process • Cultivating an innovative culture in your team • Using the right insights to create the most relevant, meaningful content

4.10pm

Panel Discussion: Making The Shift From Volume Metrics To Value Metrics To Obtain Better Results • Setting value metrics that measure your business objectives • Measuring engagement and what constitutes ROI • Optimizing pricing strategy for high growth

4.50pm Closing RemarksRezwana Manjur, Regional Editor, MARKETING

5.00pm End of Conference


WHY SPONSOR

As a sponsor of Content 360, you can potentially reach:

CONTENT 360Content 360 is the flagship annual conference for contentcreators and marketers, looking to network and learn. Supported by a dynamic agenda, designed to stimulate interactivity anddiscussion, you will meet top marketing and communicationleaders from the region’s largest enterprises, multinational companies not for profit and government organisatios who attend the conference after year.

177,000 100,000 47,200 5,300FACEBOOK

FOLLOWERSEMAIL

CAMPAIGNCONTACTS

TWITTERFOLLOWERS

LINKEDINFOLLOWERS


TO FIND OUT HOW YOU CAN PARTNER WITH US TO REACH YOUR TARGET AUDIENCE AT CONTENT 360.INTERACTIVE.COM

CONTACT CHUA SOON TZER AT [email protected] OR +65 6423 0329

SPONSORSHIPBENEFITS

Put your brand in the spotlightThrough our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience views positively. You can also explore speaking opportunities to position yourself as an authority and subject expert in the industry.

Position yourself as an industry leaderShowcase your innovative technologies and expert services directly to decision-makers, across the industry, by exhibiting at our event.

Transform leads into customersMore exposure means more interest. More interest means more leads!

WHO SHOULD SPONSOR

Content Marketing Agencies (PR, Media, Specialist)

Content Management Solutions Providers

Content Intelligence Software Providers (Marketing Cloud)

Analytics and Measurement Providers

Content Distribution/Amplification Providers

Media Companies who offer Customised Content Production Services

Influencer Agencies and Networks

Event Organisers

Content Platforms


Quality face-to-face networking.Meet and network with over 150 PR and communications leaders, managers, practitioners and decision makers

20 ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my20 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/

PRICING FOR MARKETERS

Main Conference + 1 Pre-Conference

Workshop

Register by 31 March to enjoy early bird rate

Main Conference Only


SGD999 SGD799

Main Conference +

2 Pre-Conference Workshops


SGD1199

PRICING FOR SOLUTION PROVIDERS


Workshop

Main Conference Only

SGD1698 SGD1399


Workshops

SGD1898

Best Value

* Access to AM/PM networking coffee breaks & networking lunch* Unlimited access to presentation slide decks (subject to speakers consent)

* Access to AM/PM networking coffee breaks & networking lunch* Unlimited access to presentation slide decks (subject to speakers consent)


Don’t miss this opportunity to learn how you can future-proof your

content marketing strategy at Content 360. Visit

https://conferences.marketing-interactive.com/content360-sg/pricing

or scan QR code to secure your seats today!

PRICING FOR PRE-CONFERENCE WORKSHOP PRICING


1 Pre-Conference Workshop

SGD299

2 Pre-Conference Workshops

SGD499Including Networking

Tea Break

Including Networking

Tea Break

* Group discounts available for 3 pax and up

REGISTRATION AND GENERAL ENQUIRIESRachel SarmientoProject ManagerEmail: [email protected] Tel: +65 6423 0329Mobile: +65 8749 0398

Jessy KohProject ManagerEmail: [email protected]: +65 6423 0329

GET IN TOUCH

SPONSORSHIP & EXHIBITION OPPORTUNITIESChua Soon TzerRegional Commercial Director, SEA Email: [email protected]: +65 6423 0329

SPEAKING OPPORTUNITIESPriya KarthikRegional ProducerEmail: [email protected]

WITH US



Jessy KohProject ManagerEmail: [email protected]: +65 6423 0329

Brought to you by A publication of

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RECOGNISING SINGAPORE’S RECOGNISING SINGAPORE’S TOP AGENCIESTOP AGENCIES

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FOR ENTRY ENQUIRIESFOR ENTRY ENQUIRIES

Czarina SolomonCzarina Solomon+65 8112 6351 / +65 6423 0329 +65 8112 6351 / +65 6423 0329 [email protected]@marketing-interactive.com

Rachel SarmientoRachel Sarmiento+65 8749 0398 / +65 6423 0329 +65 8749 0398 / +65 6423 0329

[email protected]@marketing-interactive.com

Mohanesh KumarMohanesh Kumar+65 6423 0329 / +65 9895 3365+65 6423 0329 / +65 9895 [email protected]@marketing-interactive.com

#AOTYAWARDS

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UPCOMING

27 March 2020singapore

16 april 2020singapore

EVENTS IN 2020

ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my 2525CONTENT 360

https://conferences.marketing-interactive.com/content360-sg/

UPCOMING

May 2020singapore

EVENTS IN 2020

11 - 13 May 2020singapore

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RECOGNISING PR EXCELLENCE ACROSS ASIA PACIFIC

Why you should enter:• Showcase your achievements and innovations to our expert client-side judges• Gain industry recognition and set yourself apart from your competitors• Receive extensive coverage across the magazine and social media before and after the event• Celebrate success across your business and project teams and reward outstanding work

https://awards.marketing-interactive.com/pr-awards-sg/

ENTER AWARDS TODAY

For entry enquiriesFor entry enquiries

Czarina Solomon+65 8112 6351 / +65 6423 0329

[email protected]

Rachel Sarmiento+65 8749 0398 / +65 6423 0329

[email protected]

#PRAWARDS



RECOGNISING PR EXCELLENCE ACROSS ASIA PACIFIC

Why you should enter:• Showcase your achievements and innovations to our expert client-side judges• Gain industry recognition and set yourself apart from your competitors• Receive extensive coverage across the magazine and social media before and after the event• Celebrate success across your business and project teams and reward outstanding work

https://awards.marketing-interactive.com/pr-awards-sg/

ENTER AWARDS TODAY


Czarina Solomon+65 8112 6351 / +65 6423 0329

[email protected]

Rachel Sarmiento+65 8749 0398 / +65 6423 0329

[email protected]

#PRAWARDS


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WHY YOU SHOULD ENTERThe MARKies provides agencies in Singapore with a platform to

showcase your most innovative, creative and effective campaigns. Winning a MARKies serves as both an affirmation of the quality and

performance of your work against competitors and peers. Get the MARKies validation on your best campaigns.

ENTER AWARDS TODAYhttps://awards.marketing-interactive.com/markies-sg/


Czarina SolomonCzarina Solomon+65 8112 6351 / +65 6423 0329 +65 8112 6351 / +65 6423 0329


Rachel SarmientoRachel Sarmiento+65 8749 0398 / +65 6423 0329 +65 8749 0398 / +65 6423 0329


RECOGNISING SINGAPORE’S MOST INNOVATIVE,CREATIVE AND EFFECTIVE CAMPAIGNS

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11 ˛ 13 MAY 2020 SINGAPORE · *Please bring along your business cards for registration. MORNING...

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