10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group)
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The Effects of Digital Content Creation on Production and Editorial Workflow in the Trade Publishing Industry Everybody in the Pool! Making Information Pay May 6, 2010
Transcript of 10of13 - Making Information Pay 2010 (Phil Madans, Hachette Book Group)
The Effects of Digital Content Creation on Production and Editorial Workflow in
the Trade Publishing Industry
Everybody in the Pool!
Making Information PayMay 6, 2010
Why Digital Content Creation
May 2009: Digital content creation becomes number one priority in HBG’s digital roadmap
Our goal is the ability make our content available on what ever platform and in what ever format we choose Recognized that the publisher is no longer the sole owner of
the product platform The supply chain is getting more and more complex
Centralized Digital Content Creation Control
Content, metadata, collateral marketing materials
Collaboration Transparency
Efficiency Pull vs. Push Workflow
Quality Enable the same high level of quality across all product lines
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Multipurpose
One, and only one, instance of the content will be stored in a digital format, which can be transformed into any number of products, physical or digital, at any time..or at the same time.
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Print/Product Centric
Content Centric/Format Agnostic
Hardcover
(First Format)
eBook
Paperback
Large Print
Mobile
Web
Enhanced eBook
?
Hardcover
DELIVER
US
FROM
EVIL
Content
Content Centric
Think Outside the Page
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Centralized Content Creation
Content
DescribingAuthoring Editing
Product
DistributionFormats QA
Multi-Product Delivery
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Production/Editorial Workflow Shifts
• From a linear push model:– a workflow stream that branches off into
tributaries and parallel streams, hoping to join at pre-defined points along the line
• To a centralized, collaborative pull model:– A community pool where the participants jump
in when needed– Centralized Content Review
– Centralized Product Review
– Centralized Product Output
• Full control of content and product
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Traditional Push Workflow
• Editorial owns the content– Identifying Structure
– Copyediting
– Proofreading
• Production owns the package– Procurement
• Materials
– Scheduling• logistics
– Delivery
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A Collaborative Workspace Requires Expanded Skill Sets
• Production Editorial/Copy Editing/Proofreading
– More Product Visibility
– Work Digitally
• Content and Structure
• Proofreading
– Content
– Pages
• Production/Design
– More Content Visibility
– Less reliance on page layout programs:
• Quark, InDesign
– Templated Design
– XML, XHTML, CSS, ePub
– MultimediaPhil Madans--Making Information Pay
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Collaborative ProcessBefore You Dive In
• It is a collaboration
• Process does not end with the process diagram
• Get all of the right people into the room
• Company buy-in is essential…
• …but may not be easy to achieve
• Use your experts to design and lead the transition
• Bring new skills in-house as you need them
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Thank You
Phil MadansDirector of Publishing Standards & Practices
Hachette Book [email protected]
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