100819 social media no nos
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CIPRSM: social media no-nos
Ged Carroll: director, digital strategiesRuder Finn | RFI Studios
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Who On Earth Am I?
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Hashtag: #ciprsm
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In the slides
• What does good actually look like?
• Social media faux pas’ from the past decade
• The golden rule
• Clients
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What does good look like?
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And now for something completely different
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Being (dis)honest
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Being (un)authentic
“Hi Tom, Always remember one thing. Life is very, very short and nothing is worth limiting yourself from seeing the ones you love. I hadn't seen my father in 15 years until 2 years ago. I was apprehensive but I kept telling myself that no matter how estranged we'd become there was no river to wide to cross. Drop me a line if I can be of any more help. Cheers, Barry” (Scott)
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Being (ir)relevant
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(Not) respecting intellectual property
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(Not) looking after your brand
knowem.comgodaddy.com
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Being (un)remarkable
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anyjazz65
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(Don’t) keep the same high ethical and moral standards of your brand online
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(Don’t) laugh at your customers
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Having employees that can use social media (in)appropriately
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Know your audience
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Being (dis)engaged
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(Don’t) fight your customers and expect to win
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All of these break the golden rule
Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read.
You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be
done by – David Ogilvy
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"All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.” – Bill Bernbach
Clients
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Provide a better alternative
Iain Tait
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Questions
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Slides available for viewing | download :
http://slideshare.net/renaissancechambara
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Sign up to find out more about web 3.0 from Philip Sheldrakehttp://ciprsm.wikispaces.com/social+summer
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Thank you for listeninghttp://ruderfinn.co.uk | http://renaissancechambara.jp | @r_c