110707 social media no nos
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Transcript of 110707 social media no nos
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CIPRSM: social service no-nos
Ged Carroll: director, digital strategiesRuder Finn | RFI Studios
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Who On Earth Am I?
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Hashtag: #ciprsm
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In the slides
• What does good actually look like?
• Social media faux pas’ from the past decade
• The golden rule
• Clients
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What does good look like?
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And now for something completely different
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Being (dis)honest
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Being (un)authentic
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Being (ir)relevant
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(Not) respecting intellectual property
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(Not) looking after your brand
knowem.comgodaddy.com
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Being (un)remarkable
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anyjazz65
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(Don’t) keep the same high ethical and moral standards of your brand online
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(Don’t) laugh at your customers
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(Don’t) employ people who conduct themselves appropriately online and in the real world
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(Don’t) know your audience
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(Don’t) fight your customers and expect to win
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It’s not social media, it’s being a social business
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All of these break the golden rule
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Clients
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Provide a better alternative
Iain Tait
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You can go yourown way…
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Questions
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Slides available for viewing | download :
http://renaissancechambara
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Thank you for listeninghttp://rfistudios.com| http://renaissancechambara.jp | @r_c