100,000 COPIES DISTRIBUTED EACH MONTH€¦ · Attached are three formats of hi-res logos: 1....

2017MEDIA INFORMATION

Working World 25th Anniversary Logo Usage Guidelines.Working World anniversary logos are to be used according to the guidelines below.Please contact Catherine Rhodes at 213.385.4781 for questions regarding use of this image.

◗ Attached are three formats of hi-res logos:1. 4-color logo (WW25A.eps)2. PMS 185 Red logo (WW25B.eps)3. Black/White logo (WW25C.eps)

1” Width

PROPER USAGE1. Maintain at least .25” space free of text and images around all sides of the logo2. Display the logo at the minimum 1” width or larger3. Use only hi-res image files4. Use with only white background as supplied

DO NOT1. Display the logo smaller than 1” width2. Adjust the color of the logo

4 Color: Red 0/100/100/0 Yellow 0/20/100/0 Blue 100/30/0/0; PMS: 185 Red3. Distort the perspective or shape, nor rotate the logo.4. Incorporate the logo into any other company logo or trademark.5. Add a border or rule around the logo

LOS ANGELES JOBS & CAREER ADVICE

100,000 COPIES DISTRIBUTED EACH MONTH

Associate Publisher Lisa Neely [email protected] 818-660-5828 Owner/CEO William Rittwage [email protected] 818-291-1100

WORKING WORLD MEDIA KIT PUBLICATION SCHEDULE

2017 EDITORIAL THEMES AND DEADLINES

Jan 2017 - New Year- New You

Ad Deadline: 12/28 Newsstand 1/6

Feb 2017 - Hollywood! Film Schools Ad Deadline: 1/23 Newsstand: 2/3

March 2017 – Top 50 trade and tech school reviews Ad Deadline: 2/28 Newsstand 3/3

April – Spring Training Ad Deadline: 3/27 Newsstand: 47

May – Congrats Graduate Ad Deadline: 4/24 Newsstand: 5/8

June – Summer School Options Ad Deadline: 5/22 Newsstand: 6/5

July -Medical Career Reviews Ad Deadline: 6/19 Newsstand: 7/7

Aug – Back to School Plans Ad Deadline: 7/24 Newsstand: 8/7

Sept – Fall classes Ad Deadline: 8/21 Newsstand: 9/8

Oct – Office and Tech Career reviews Ad Deadline: 9/19 Newsstand: 10/3

Nov – Annual Working Veterans Issue Ad Deadline: 10/23 Newsstand: 11/6

Dec – Seasonal Work/ Holiday issue Ad Deadline: 11/20 Newsstand: 12/4


mailto:[email protected]

WORKING WORLD MEDIA KIT CIRCULATION

Agoura Hills 91301 Alhambra 91803 Baldwin Park 91706 Beverly Hills 90210, 90211, 90212 Brentwood 90049 Burbank 91502, 91504, 91505, 91506Calabasas 91301, 91302 Canoga Park 91303 Carson 90746 Century City 90067 Cerritos 90703 Chatsworth 91311 Commerce 90022, 90040 Culver City 90230, 90232 El Monte 91731, 91732 El Segundo 90245 Encino 91316, 91436 Gardena 90247 Glendale 91202, 91203, 91204, 91205, 91206, 91207, 91208Hollywood 90027, 90028, 90038, 90046, 90068 Huntington Park 90255 Inglewood 90301 Lawndale 90260 Long Beach 90802, 90803, 90804, 90806, 90810, 90813, 90814, 90815

Los Angeles 90004, 90005, 90006, 90007, 90008, 90010, 90012, 90013, 90014, 90015, 90016, 90017, 90018, 90020, 90024, 90025, 90026, 90029, 90031, 90032, 90033, 90034, 90035, 90036, 90037, 90039, 90041, 90043, 90044, 90045, 90048, 90056, 90059, 90061, 90063, 90064, 90066, 90069, 90071 Manhattan Beach 90266 March Air Reserve Base 92518 Marina Del Rey 90292 Mission Hills 91346 Monrovia 91016 North Hills 91343 North Hollywood 91601, 91602, 91606, 91607 Northridge 91324, 91325 Norwalk 90650 Pacoima 91331 Panorama City 91402 Pasadena 91101, 91103, 91104, 91105, 91106, 91107 Playa Del Rey 90293 Pomona 91767 Redondo Beach 90277, 90278 Reseda 91335

Rosemead 91770 San Pedro 90731, 90732 Santa Fe Springs 90670 Santa Monica 90401, 90402, 90403, 90404, 90405Sherman Oaks 91403, 91423 South Pasadena 91030 Stevenson Ranch 91381 Studio City 91602, 91604 Sun Valley 91352 Tarzana 91356 Thousand Oaks 91360, 91362 Torrance 90501, 90502, 90503, 90504, 90505, 90506 Valencia 91355 Van Nuys 91401, 91405, 91406, 91411 Venice 90291 West Covina 91790 West Hollywood 90069 Westwood 90024 Winnetka 91306 Woodland Hills 91364, 91367

DISTRIBUTION AREA

OVER 100,000 COPIES DISTRIBUTED!


WORKING WORLD MEDIA KIT VETERANS

ENLIST US WHEN RECRUITING VETERANS

California has the most veterans of any state: about two million. The men and women return-ing from serv ice in Iraq and Afghanistan need jobs, and we have made it our mission to help them.

In our “Working Veterans” section, Working World proudly features special articles, job list-ings and career advice targeted to Los An geles returning service members. We focus on veter-ans in a number of ways:

✯ Feature recruitment ads from: LAPD, Mili-tary Sealift Command, LAFD, Chipotle, Se-curitas, Guardsmark, Metropolitan WaterDistrict, Bristol Industries, and more

✯ Distribute Working World magazine toover 30 career centers serving thousands ofveterans

✯ Partner with local organizations, includ-ing: Los Angeles County Veterans Adminis-tration, U.S. Vets, CalVets, EDD “Gold Star”Program, Volunteers of America VeteranServices, PUENTE, and others

✯ Donate a portion of proceeds from websitejob postings to veteran nonprofit groups

✯ Feature career advice articles and infor-mation on resources, including: The GI Bill,Yellow Ribbon Program, USERRA, JoiningForces, and more

✯ Include a veteran section and special sign-up in our monthly email newsletter, Profes-sional Pick-Me-Up


WORKING WORLD MEDIA KIT MEDIA RATES

Rates are based on consecutive runs. An agency commission of 15 percent is offered for camera- ready ads built to our specs. All advertising is four-color.

AD RATES1X 3X 17X

Full page: $2,475 $2,150 $1,980 Half page: $1,250 $1,090 $995 Three-eighths: $995 $865 $796 Quarter page: $715 $620 $575 Eighth page: $395 $345 $316 1/16th classified: $224 $195 $180 1/32nd classified: $145 $125 $115

PREFERRED POSITIONING: Call for pricing.

INSERTYour customizable insert is printed on card-stock stapled into the magazine, complete with a perforated reply card. Call on pricing for this exclusive opportunity.

AD SIZES AND PRODUCTION Full page: 8.375” W 10.875” H Bleed Size: 8.875” W 11.375” H Safe Area: 7.625” W 10.125” H1/2 Vertical: 3.625” W 9.625” H1/2 Horizontal: 7.625” W 4.625” H3/8 Page: 3.625” W 7.25” H1/4 Page: 3.625” W 4.625” H1/8 Page: 3.625” W 2.25” H

Email camera-ready art in 300-dpi PDF format. Or, we’ll gladly design and build your ad free of charge.

MAGAZINE AD RATES & SIZING


WORKING WORLD MEDIA KIT CUSTOM PUBLISHING

Working World Magazine offers premium custom publishing options for our advertisers to insert their custom advertisements into the magazine. Below are variety of options and costs available for printing and insertion:

Presswork: 4/4 + BRC Perf Paper Stock: Minimum 7 pt. Reply Card

POST CARD (blown in) Sizing minimum: 3.5” x 5;” Sizing maximum: 4.25” x 6”

25,000: $1,700.00 75,000: $3,400.0050,000: $2,400.00 100,000: $4,100.00

HALF-PAGE INSERT (stapled in with 3-inch folding lap) Size: 8.375” x 5.5,” with 3” folding lap

25,000: $2,600.00 75,000: $3,800.0050,000: $3,100.00 100,000: $4,500.00

DOUBLE HALF-PAGE, ADJOINED & FOLDED INSERT (stapled in) Page 1 Size: 8.375” x 5.5;” Page 2 Size: 8” x 5.5,” with a 3/16” trim

25,000: $3,900.00 75,000: $5,150.0050,000: $4,500.00 100,000: $5,950.00

FULL-PAGE INSERT (stapled in with 3-inch folding lap) Size: 8.375” x 10.875,” with 3” folding lap PDF should be 8” x 11,” with the print image not exceeding 7.5” x 10.5”

25,000: $4,600.00 75,000: $5,950.00 50,000: $5,100.00 100,000: $6,650.00

OUTER WRAP, DOUBLE HALF-PAGE, ADJOINED & FOLDED OUTSERT (stapled to exterior) Page 1 Size: 8.375” x 5.5;” Page 2 Size: 8” x 5.5,” with a 3/16” trim

25,000: $4,900.00 75,000: $6,800.0050,000: $5,800.00 100,000: $7,750.00

INSERT SIZING

*All prices are NET

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WORKING WORLD MEDIA KIT MEDIA RATES

WHO’S HIRING BANNER With a logo banner that links directly to your open positions, you can boost traffic to your jobs on WorkingWorld.com. COST: $250/month SPECS: 187x156 pixels; 20k max;

jpg, gif or animated gif

FEATURED ADVERTISER BANNER Advertise to thousands of motivated readers with a banner that links to your

website. COST: $500/month SPECS: 187x156 pixels; 20k max;


AVG. MONTHLY IMPRESSIONS: 338,287 AVG. MONTHLY CTR: 0.09% (CTR = Clicks / Impressions x 100)

SKYSCRAPER BANNER Promote your company, open house or program with a highly-visible skyscraper banner that links to your site (or wherever you specify). We limit the homepage to just one skyscraper banner. COST: $500/month SPECS: 600x160 pixels; 40k max;


AVG. MONTHLY IMPRESSIONS: 109,631 AVG. MONTHLY CTR: 0.17% (CTR = Clicks / Impressions x 100)

ONLINE AD RATES, SIZING & IMPRESSIONS

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WORKING WORLD MEDIA KIT E-NEWSLETTER

OUR MONTHLY PROFESSIONAL PICK-ME-UP

ABOUT OUR NEWSLETTEROn the last Monday of each month, we email a Professional Pick-Me-Up to thousands of read-ers. The newsletter features useful workplace tips and articles, and spotlights a career path which links to our popular Career Training sec-tion. Showcase your company or education-al program with one of the banner spots. We only have room for up to three ads, so they are sure to get noticed. We can also customize the content in the newsletter to work with your advertising.

NEWSLETTER ADVERTISINGSend your message to the inbox of thousands of Los Angeles career seekers. A click on your ad directs readers to your website (or wherev-er you specify).

FEATURED BANNER COST: $250 SPECS: 187x156 pixels; 20k max;


SUBSCRIBERS: 5,000+ DELIVERY RATE: 99.5% OPEN RATE: 42.8% BANNER CLICK RATE: 2.49%

FEATURED BANNERS


100,000 COPIES DISTRIBUTED EACH MONTH€¦ · Attached are three formats of hi-res logos: 1....

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