7 Ways To Use Social Media To Build Brands
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Transcript of 7 Ways To Use Social Media To Build Brands
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7 Ways to Use Social Mediato Build Stunning Business and Personal Brands
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I Will Tell You The TruthToday’s Truth
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We’re In This Together
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Why Social Media is Smart Business
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Social media is Mass Media
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The World According to Social mediaChina
IndiaUnited States
Indonesia
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It’s Not Just Kids
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Social Media Gives Consumers Power
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Customers Want To Interact
93% of Americans believe a company should have a social media presence
85% believe a company should be active with customers in social media
56% feel a stronger connection with companies they interact with in social media
Cone research of 1000+ americans. September, 2008
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A New Way to Market
The Old Way: Use
Targeting to Convince
The New Way: Use Human
Engagement to Drive
Preference and Loyalty
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7 Ways To Use Social media
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1. Reputation Management
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Pay Attention
1,311,407 views & counting
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REact Fast
In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov.
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REact At The Flashpoint
Fired and Arrested. Store Shut Down and Sanitized.
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Social Media Makes Bad news
Good News
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Opportunity To Win Back Trust
an absolute horrible stay.
staff was consistently rude
saying “NO” was a
constant occurrence
concierge’s directions sent us
all in the wrong directions
building needs major touchup
staff really needs some training
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Easy Listening
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Set Up RSS Listening Post
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Key Ingredients
search.twitter.comblogsearch.google.com
backtype.comboardreader.com
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Alerts
tweetbeep.comgoogle.com/alerts
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Advanced Listening
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Good Reports
techrigy.com
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Most Functionality
radian6.com
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Easiest To Use
scoutlabs.com
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2. Customer Service
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The New Help LinE
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Exceed Expectations
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Customer Service IN Public
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Twitter And Blogs
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3. PUblic Relations
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Who Is The Media?
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120,000 New blogs Per Day
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“Serious” journalism will die
Media will be dominated by
personalities, opinions
Coverage will be cursory, instant, and increasingly salacious
The Bad News
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Access To Media You Never Had
Before
Democratization of Reporting
Every Customer is A Potential Journalist
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Using Social Media For Sources
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Access To Media
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Delivered Right to Your
INbox
helpareporter.com
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Media Directory
muckrack.com
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The New Press Release
pitchengine.com
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4. Customer Acquisition
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Social Media Campaigns
thegreatschlep.com
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Kill features And Benefits
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What’s the One Thing That Makes Your Company Interesting?
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Tips for Social Media Campaigns
1. Have a Beginning and an End
2. Promote Online and Offline
3. Be Smart About Search
4. Have a Strong Offer
5. Make Participation Easy
6. Make it Easy to Tweet
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Integrated Campaigns
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Offer-Based Campaigns
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Contests Made Easy
contestmachine.com
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5. Customer Loyalty
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Create Brand Communities
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Co-Ownership Preferred
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Engage Your Customers
1. Communicate
2. Tie Outposts Together
3. Contests
4. Call to Action
5. Exclusive Content
6. Research/Survey
7. Combine Online/Offline
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Activate, Don’t Collect
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6. Thought Leadership
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Everyone Has Expertise. What’s Yours?
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Atomize And Distribute Content
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Blog
convinceandconvert.com
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Effective Search Optimization
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Search Term Research
google.com/insightsgoogle.com/trendswordtracker.com
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Build Keyword Density
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Search Results Monitoring
authoritylabs.com
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Video Blogs
winelibrary.tvvimeo.comviddler.com
youtube.com12seconds.tv
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EBooks
kristensraw.com
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Podcasts
eagle1037.fm/Flagstaff-Podcasts
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Webinars
offmadisonave.com/webinars
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Linkedin Answers
linkedin.com/answers
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Yahoo! Answers
answers.yahoo.com
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Google Knol
knol.google.com
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Slideshare
slideshare.net
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Yelp, etc.
yelp.com
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7. Networking
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Today Is A Dying Breed
There Is No Local
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Connect With More and Different People
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Social Media
Phoenix
Flagstaff
PR
MusicFood & Wine
Understand Your Spheres
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Pick Your Horses
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The New Big 3
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Think Vertical
226 Groups with “Arizona” in Name
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Create Good Profiles
1. REal Name
2. Real Photo (Smile)
3. Interesting, But Not Too Interesting
4. Be Keyword Smart
5. LInk To Your Content
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Get Active
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Social Networking Tips
1. Add Value
2. Share (8x1)
3. Be Personal
4. Ask
5. Don’t Try To “Game” The System
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6 Dangerous Fallacies
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It’s Inexpensive
It’s Fast
It’s Viral
You Can’t Measure
It’s Optional
It’s hard
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JASON BAER Convince and Convert www.convinceandconvert.com/feed @jaybaer
Slides at Slideshare.net/jaybaer