10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE...

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Transcript of 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE...

Page 1: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding
Page 2: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding
Page 3: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding
Page 4: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

DISPLAY AD TECH TODAY

Page 5: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

DISPLAY AD TECH IN

Page 6: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

PROGRAMMATIC SPEND 2013 Eu

rop

e

Cze

ch R

ep

ub

lic

Page 7: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

TRENDS IN CZECH REPUBLIC 2013

CPM CTR

CPC TOP 8 AD EXCHANGES

Page 8: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding
Page 9: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

RETARGETING/PERFORMANCE

Page 10: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding
Page 11: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

DATA IS THE KEY

Page 12: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

PROGRAMMATIC RICH MEDIA

Page 13: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding
Page 14: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

OPEN, PRIVATE & DIRECT RICH MEDIA INVENTORY AT SCALE

+ more

Page 15: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

PROGRAMMATIC RICH MEDIA SUPPORT

Page 16: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

PRIVATE MARKETPLACES

Page 17: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding
Page 18: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

CPM COMPARISON SSP VS. PMP

Page 19: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

WHY IT MAKE SENSE

New demand = New Revenue

Inventory transparency = Higher eCPM

Publisher Branding = Higher buy rate

New Formats = New Revenue

Data = New Revenue

Brand safety = Higher eCPM

No click fraud = Higher eCPM

Page 20: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

EMERGING CHANNELS

Page 21: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

OUT OF HOME

Page 22: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

CONNECTED, INTERACTIVE & DYNAMIC OUTDOOR ADFORM, FLUXLOOP, SONY MUSIC

Link to demo

http://test.adform.com/banners/outdoor/flux_loop/sony_music/sony_music.html
Page 23: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

PERFORMANCE FLUXLOOP

CTR 31%

3.8 Video plays per engagement

OneDirection takes the lead with 31% of all

plays, Justin only gets 20%

317.000 people engaged with the ad

57% Men, 43% Women

Conversion rate 12.1%

Page 24: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

Link to video

CONNECTED & DYNAMIC OUTDOOR ADFORM, NORWEGIAN, JC DECAUX

http://vimeo.com/81799368
Page 25: 10 Tips to get started with RTA - Internet Infoi.iinfo.cz/files/iac/511/holger-mews-1.pdfWHY IT MAKE SENSE New demand = New Revenue Inventory transparency = Higher eCPM Publisher Branding

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