invest together - Amazon Web Servicescdn.ceo.ca.s3-us-west-2.amazonaws.com/1atng0f-Voleo... ·...

August 2015

invest together

2

We are a mobile-focused platform that

provides a new, more convenient, and

engaging way to invest - together

Invest Together

Start an investment club with

your peers. Pool your funds.

Share knowledge and vote on

trades. Voleo.

4

01 02 03 04

WEALTH TRANSFER $5trn dollars over

the next 5 years

from boomers-

millennials

SOCIAL MEDIA .

SHARED ECONOMY The shared economy

has brought comfort

with co-owning/using

assets

FI DISRUPTION Traditional financial

institution business units

are being disintermediated

by Tech Co’s

People are

increasingly

comfortable with

sharing personal and

financial information

SOCIAL & TECH TRENDS

5

FINANCIAL MARKET TRENDS

62%

54%

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Americans that directly or indirectly own stocks

32%

64%

Investors under 45 Investors over 45

Use a Financial Advisor

21%

14%

2001 2007 2010 2013

Individuals that Directly Own Stocks (US)

28%

7%

52%

13%

46%

15%

23%

16%

Stocks Fixed Income Cash Other

Proportion of Assets by Class

Millenial Non-millenial

Source: Federal Reserve Source: Gallup, ICI

Source: Wealthfront, Merrill Lynch Source: BCG

6

The current investing options

aren’t meeting the expectations of

the next generation

PROBLEM

7

WHAT MILLENNIALS EXPECT

60%

43%

31%

Gen Y Boomers Seniors

Reliance on network for news on the economy and financial markets

Source: TD Ameritrade, financialplanning.com

Source: Merrill Lynch

“The 21st century wealth

management experience is a

collaborative forum…. The

process of devising that strategy is

open, transparent, adaptive, and

ongoing”

“in a world of intense connectivity,

young people value relationships

very, very highly”

73%

65%

2008 2009 2010 2011 2012 2013 2014

Social Media & Smartphone Adoption (US)

Social Media Adoption

Smartphone Adoption

Source: Nielsen

8

SOLUTION • Invest in a group with your trusted peers

• Combine resources & split commissions

• Seamless sign-up and execution

• Collaborative decision making - intuitive

proposal, discussion and voting

• Simple and elegant UX

• Learn from, compete with, and follow your

peers and the best investors on Voleo

8

9

PATENT & TRADEMARK

Patent Protection Trademark Protection

PCT Patent Application filed in

May 2015 to expand coverage of

original US Patent Pending

Claim covers formation of groups and

tracking of proposals and votes for

the creation of a social investment

network

Trademarked the name ‘Voleo’ and

associated mark in key English-

speaking markets

Application for trademark can be

extended to additional markets as

required

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Gen X & Y North

American population

willing to invest with

their network 400k

600k

4mm Young Professional

DIY investor market

Enrolled MBA

students

Enrolled U/G business

school students

MARKET SIZE – MILLENNIALS

Addressable Market – US & CAN

50mm

Initial Target Market

Our initial target markets are

those most likely to form clubs

and invite their network

11

GO-TO-MARKET PLAN

Private Beta

Q3

Public Beta

Q4

NA Launch

2016

Milestones

Customer &

Market Size

Channel

• 100 users

• 1,000+ on wait list

• Students

• Insider network

• System testing

• UX/UI Testing

• CDN broker partner

• US registration

application filed

• MBA & UG finance

clubs

• Student

Competitions

• Schools; Prof.

Services firms;

FS; Tech;

Engineering

• 1,000 users

• 50,000+ wait list

• Students

• Young professionals

• DIY investors

• Large beta test

• Demand

generation

• Broker integration

• Test real $ trading

• App store

• Cust. onboarding

• US registration

• Prep US launch

• US marketing

• 10,000+ users

• 100,000+ wait list

• Established

professionals

• Women

• Inbound marketing

• Internet ads

• Referral program

• Cross-promo

partnerships

12

PRIVATE BETA – ROUND 1 RESULTS Stats at a Glance

Unique user logins: 188 Average weekday users (post-deployment): 87 (46%) Average weekend users (post-deployment): 49 (26%) Sessions per active user on any given day: 3+ Screens per session: 12+ Average time per iOS session: 8 minutes Average time per Android session: 14 minutes Proposals per weekday: 45

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MARKETING STRATEGY

Private Beta

Q2/Q3

Public Beta

Q3/Q4

NA Launch

2016

Word of mouth and viral

Inbound Marketing:

• Landing pages

• Viral video

• FB/Twitter/LinkedIn/Blog/other buzz marketing and PR tactics

Direct outreach:

• Uni. Finance Clubs

• Events & conferences

• Professional networks

• Targeted opt-in e-mails

Customer Acquisition Support:

• Marketing/social media team

• Fintech influencer partners

• Partner w/digital media agency for demand gen

Internet Advertising:

• Adwords

• Facebook Ads

Promotion:

• Referral program sharing/conversion

14

VALIDATION & PROMOTION

Voleo is establishing partnerships with leading stock exchanges

globally to create annual university stock market challenges as

a lead generation and marketing initiative

Voleo plans to engage 75,000 to 100,000 students on its

co-branded simulation platforms every year

15

Kapitall

Discount

Brokers

COMPETITIVE LANDSCAPE

Lowers Barriers to

Investing

(knowledge, time,

psychological, and

financial)

Social Trading Experience

Robinhood

OpenFolio

eToro

ETFs

Investment

Advisors

Robo Advisors

SprinkleBit

Stocktwits

Trade Hero

Covestor

Instavest

Tip’d Off

Bux

Shareville

16

VOLEO – CREATING A FUND

Register Set up Fund Invite Members

Create Group Portfolio

Propose, discuss, and vote on trades

Manage your portfolios together

Follow successful investors

Research stocks and receive relevant news

Objectively measure individual performance

17

VOLEO – PROPOSING & VOTING







After forming a group

portfolio, any member can

propose a trade.

As soon as a majority has

voted for the proposal,

the trade automatically

goes to market.

If the majority votes

against, the proposal is

automatically rejected.

18

VOLEO – PORTFOLIO MANAGEMENT







19

VOLEO – MY DECISIONS

1

2

3

4

5

6

In January you proposed to buy 500 shares of Ford

Your group voted against you and the trade was not placed

Voleo keeps the Ford position in your ‘My Decisions’

portfolio

By April Ford’s price had risen by 11.1%

Your group could have made $750!

You can lock your hypothetical gain to your Definitive

Return On Investment Decision (DROID)







Your DROID will be the driving factor behind your Voleo Score,

which rates users against the community using algorithms

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VOLEO – FOLLOWING






Follow a fund or a user’s

Voleo Score for instant

access to investment

ideas from top performers


21

VOLEO – RESEARCH







22

PRODUCT ROADMAP

2015 Q3

2015 Q4

2016 Q1

2016 Q2

• Stabilize private beta

• Add in-app registration

• Develop portfolio

holding

• Improve performance

reporting

• Enhance onboarding

• Notifications

• Launch web app

• Add account services

• Create account opening

• Payments

• Identity

• Social integrations

• Research functionality

• Watchlist

• News/Description

• Test live trading

• Community intelligence

• Educational components

• Club management

• Interactive charts

• Stock discovery/screener

• Live public beta

• Live public launch

• Data integrations

• Premium features

• 3rd party reports

• Managed accounts

• Enhanced analytics

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SENIOR MANAGEMENT TEAM

Roland Sartorius CFO

25 years experience as a

financial/technology CFO

Public Company and Private

Equity experience

Gordon Jones Product Manager

15 years of mobile & financial

software dev. Experience

Formerly with Broadridge

Thomas Beattie CEO

10 Years of Financial

Services Experience

Investment banker and

start-up consultant

Anthony Tsui VP Tech

15 years of financial software

development experience

Formerly with Broadridge

Aimee Gagnon VP Marketing & Community

Proven fundraiser, event

manager and team leader

Experienced project manager

To Be Announced VP Marketing & Business Dev.

Accomplished Digital Marketer

& Business Developer

40 Under 40 Award Winner

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BOARD OF DIRECTORS

Dean Holley Director

Former Executive Director

BCSC

Brad Wiggins Director

Founder

SecuritiesLawUSA

Don Towner Director

EVP - Chief Administrative Officer

Rockstad

Jay Sujir Founder/Chairman

Partner

Farris, Vaughan, Wills & Murphy

Scott Michaels Director

Executive VP

Atimi

Glen Wilson Director

Former Sr Manager, Tech

TELUS

Mark Morabito Director

Chairman & CEO

King and Bay West

Michael Cooney Director

Former market maker

CBOE

25

GEOGRAPHIC & PIPELINE EXPANSION

Geographic Expansion

We will look to expand internationally and may choose to licence the

Voleo platform in markets where a local partner is better suited to

operate (i.e. BRIC & MINT countries) and self operate where cultural

and regulatory barriers are lower (i.e. UK, EU)

Future Platform Concepts

Professional advised platform. Choosing an advisor should be

based on performance. The future of investment advice will be

transparency and that is our vision for ‘Proleo’.

White-label platform. Full service brokers should enhance

engagement with retail clients and enable simultaneous distribution of

investment ideas.

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UNIT ECONOMICS

Commission

Interest

Freemium

Advertising

Marketing – H2 2015

CLTV Source

Hub conversions

Hub signups

Onboarding cost

$2/user/trade

0.25%

Base Case

$20/year

$6/eCPM

Base Case

$700,000

10%; 7 users/club

50,000

~$129

Forecasted

CLTV

~$25

Forecasted

COCA

CLTV Contr.

$116

$2

$2¹

$9¹

COCA Contr.

$5

¹under consideration for year 2+

Customer Lifetime Value

Cost of Customer Acquisition

COCA

Assumptions: $2,000 average investment, 2 trades/month, 80% gross margin, 10% attrition rate, 0.25% interest, 10% cash weighting, 25% discount rate, 1.1 funds/user, 10yr max account life

$20

27

FINANCING CONSIDERATIONS

F&F (Q1 2014)

Seed/Sr. Seed (Q1 & Q3 2015)

Series A (2016)

• Legal Operating

Environment

• IP

• Product Design

$410K

$1-2M

2014 2015 2016

$8-10M

• Prototype Built

• Initial Product

Definition

• Live Trading w.

TradeKing

• Provisional Patent

• Technical Security

• Broker Integration

• US Model

• User demand gen.

• Development of

functional app (Atimi

and Jibe)

• Private Beta

• Start US

Registration

• Growth Model

Hypothesis

• Revenue Model

Hypothesis

Risks

Addressed

Notable

Milestones

• Public Beta

• NA Launch

$1.5M Complete

Upcoming

$0.05 $0.20

price

28

CAPITAL STRUCTURE

Options ($0.20-0.50)

Restricted Performance Shares

Shares Outstanding

Warrants ($1.00-1.75)

1.8 M

2.4 M

22.5 M

9.1 M

• Insiders hold +75%

• Management team invested in each round and are earning restricted

performance shares on milestones

• Warrants are 80% to Founder; balance to senior management

Total Shares 24.9 M

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