10 Thumb-rules of Internet Marketing - 2013

13
thumb rules 10 online marketing of An AceGenesis publication. Year 2013 . Content, Design and Distribution Rights Reserved with AceGenesis Technologies.

description

Online marketing has evolved in a major way and is now one of the largest opportunity areas for marketers all around the world. Times have changed and the lines between search engine marketing and social media marketing are getting well defined. They are now perfectly complimentary to each other and a multiplicity of activities now effect both of them. What is most important now, is to work with a well defined internet marketing strategy, which helps all your online marketing mediums to take full advantage of each other. Working with a well defined strategy will save a lot of effort and money in the process. Your internet marketing efforts have to get tighter, well planned and well targeted. We, at AceGenesis, are glad to present the new online marketing lessons in this concise thumb-rules booklet. Happy Reading!

Transcript of 10 Thumb-rules of Internet Marketing - 2013

Page 1: 10 Thumb-rules of Internet Marketing - 2013

thumb rules10online marketing

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An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

IntroductionOnline marketing has evolved in a major way and is now one of the largest opportunity areas for marketers all around the world Times have changed and the lines between search engine marketing and social media marketing are getting well defined They are now perfectly complimentary to each other and a multiplicity of activities now effect both of them

What is most important now is to work with a well defined internet marketing strategy which helps all your online marketing mediums to take full advantage of each other Working with a well defined strategy will save a lot of effort and money in the process Your internet marketing efforts have to get tighter well planned and well targeted

We at AceGenesis are glad to present the new online marketing lessons in this concise thumb-rules booklet Happy Reading

ThumbRule 1Know your target audienceIf you do not know who your targeted audience is chances are that your internet marketing campaign will not fetch you the right return on your marketing budget investment

I am not talking of knowing your expected clientele I am talking about the target of each campaign you plan each creative you launch each post you make and each statement your release in social space

Research well and plan weeks ahead of your social releases and ensure that the right message reaches the right target group segmented by interest age location and needs

ThumbRule 2Real Time MarketingReal time marketing is the new active method which is different from campaigns Unlike usual campaigns where creatives and messages are created well in advance months before the actual activity real time marketing activity is executed at the instant

With active always online social media channels like Facebook Twitter and LinkedIn and the talk back mechanism they provide to everyone it is at marketers advantage to take benefits of this opportunity Use real time conversations news topics to engage with your community

The real juice of social media strategy is in real time always active marketing

ThumbRule 3Research your customerEach customer is unique Use analytics to study the customer behavior Move a step ahead of demographics age group behaviors interest group behaviors and try to know each customer This is specially important in case of B2B scenarios and large clients

Before starting a message intended for a customer try to study his background his interests his business model and his current social moods if possible Use social media tools to refine the results See how the particular customer has interacted with your organization in the past

This will help you to get the right message across

ThumbRule 4Get Mobile You see more smart phones than you see computers All these new portable devices including mobile phones tablets intelligent devices like internet connected cameras and so many more are now the places where your website and social message can be seen and noticed

So if you are not seen well on a portable smart device you are losing out to your competitors who are already there It is now even more relevant to ensure that your websites are mobile compatible and the message gets clearly displayed

Invest on mobile smart marketing methods as they get further targeted due to high level of personalization of mobile users

ThumbRule 5Content - is still the king Creating valuable relevant contact is still one of the most important ingredient in a marketerrsquos success recipe Create content in form of blogs articles info-graphics podcasts videos and other creative variations that helps users to smartly connect to the idea you wish to present

The age old concept of lsquooriginal content creationrsquo holds the same value in the new marketing mediums You may also sometimes churn your content and ideas and present in new fashion but never copy content Take the help of professional content writing experts

Good original amp creative content always gets your message delivered right

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 2: 10 Thumb-rules of Internet Marketing - 2013

IntroductionOnline marketing has evolved in a major way and is now one of the largest opportunity areas for marketers all around the world Times have changed and the lines between search engine marketing and social media marketing are getting well defined They are now perfectly complimentary to each other and a multiplicity of activities now effect both of them

What is most important now is to work with a well defined internet marketing strategy which helps all your online marketing mediums to take full advantage of each other Working with a well defined strategy will save a lot of effort and money in the process Your internet marketing efforts have to get tighter well planned and well targeted

We at AceGenesis are glad to present the new online marketing lessons in this concise thumb-rules booklet Happy Reading

ThumbRule 1Know your target audienceIf you do not know who your targeted audience is chances are that your internet marketing campaign will not fetch you the right return on your marketing budget investment

I am not talking of knowing your expected clientele I am talking about the target of each campaign you plan each creative you launch each post you make and each statement your release in social space

Research well and plan weeks ahead of your social releases and ensure that the right message reaches the right target group segmented by interest age location and needs

ThumbRule 2Real Time MarketingReal time marketing is the new active method which is different from campaigns Unlike usual campaigns where creatives and messages are created well in advance months before the actual activity real time marketing activity is executed at the instant

With active always online social media channels like Facebook Twitter and LinkedIn and the talk back mechanism they provide to everyone it is at marketers advantage to take benefits of this opportunity Use real time conversations news topics to engage with your community

The real juice of social media strategy is in real time always active marketing

ThumbRule 3Research your customerEach customer is unique Use analytics to study the customer behavior Move a step ahead of demographics age group behaviors interest group behaviors and try to know each customer This is specially important in case of B2B scenarios and large clients

Before starting a message intended for a customer try to study his background his interests his business model and his current social moods if possible Use social media tools to refine the results See how the particular customer has interacted with your organization in the past

This will help you to get the right message across

ThumbRule 4Get Mobile You see more smart phones than you see computers All these new portable devices including mobile phones tablets intelligent devices like internet connected cameras and so many more are now the places where your website and social message can be seen and noticed

So if you are not seen well on a portable smart device you are losing out to your competitors who are already there It is now even more relevant to ensure that your websites are mobile compatible and the message gets clearly displayed

Invest on mobile smart marketing methods as they get further targeted due to high level of personalization of mobile users

ThumbRule 5Content - is still the king Creating valuable relevant contact is still one of the most important ingredient in a marketerrsquos success recipe Create content in form of blogs articles info-graphics podcasts videos and other creative variations that helps users to smartly connect to the idea you wish to present

The age old concept of lsquooriginal content creationrsquo holds the same value in the new marketing mediums You may also sometimes churn your content and ideas and present in new fashion but never copy content Take the help of professional content writing experts

Good original amp creative content always gets your message delivered right

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 3: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 1Know your target audienceIf you do not know who your targeted audience is chances are that your internet marketing campaign will not fetch you the right return on your marketing budget investment

I am not talking of knowing your expected clientele I am talking about the target of each campaign you plan each creative you launch each post you make and each statement your release in social space

Research well and plan weeks ahead of your social releases and ensure that the right message reaches the right target group segmented by interest age location and needs

ThumbRule 2Real Time MarketingReal time marketing is the new active method which is different from campaigns Unlike usual campaigns where creatives and messages are created well in advance months before the actual activity real time marketing activity is executed at the instant

With active always online social media channels like Facebook Twitter and LinkedIn and the talk back mechanism they provide to everyone it is at marketers advantage to take benefits of this opportunity Use real time conversations news topics to engage with your community

The real juice of social media strategy is in real time always active marketing

ThumbRule 3Research your customerEach customer is unique Use analytics to study the customer behavior Move a step ahead of demographics age group behaviors interest group behaviors and try to know each customer This is specially important in case of B2B scenarios and large clients

Before starting a message intended for a customer try to study his background his interests his business model and his current social moods if possible Use social media tools to refine the results See how the particular customer has interacted with your organization in the past

This will help you to get the right message across

ThumbRule 4Get Mobile You see more smart phones than you see computers All these new portable devices including mobile phones tablets intelligent devices like internet connected cameras and so many more are now the places where your website and social message can be seen and noticed

So if you are not seen well on a portable smart device you are losing out to your competitors who are already there It is now even more relevant to ensure that your websites are mobile compatible and the message gets clearly displayed

Invest on mobile smart marketing methods as they get further targeted due to high level of personalization of mobile users

ThumbRule 5Content - is still the king Creating valuable relevant contact is still one of the most important ingredient in a marketerrsquos success recipe Create content in form of blogs articles info-graphics podcasts videos and other creative variations that helps users to smartly connect to the idea you wish to present

The age old concept of lsquooriginal content creationrsquo holds the same value in the new marketing mediums You may also sometimes churn your content and ideas and present in new fashion but never copy content Take the help of professional content writing experts

Good original amp creative content always gets your message delivered right

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 4: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 2Real Time MarketingReal time marketing is the new active method which is different from campaigns Unlike usual campaigns where creatives and messages are created well in advance months before the actual activity real time marketing activity is executed at the instant

With active always online social media channels like Facebook Twitter and LinkedIn and the talk back mechanism they provide to everyone it is at marketers advantage to take benefits of this opportunity Use real time conversations news topics to engage with your community

The real juice of social media strategy is in real time always active marketing

ThumbRule 3Research your customerEach customer is unique Use analytics to study the customer behavior Move a step ahead of demographics age group behaviors interest group behaviors and try to know each customer This is specially important in case of B2B scenarios and large clients

Before starting a message intended for a customer try to study his background his interests his business model and his current social moods if possible Use social media tools to refine the results See how the particular customer has interacted with your organization in the past

This will help you to get the right message across

ThumbRule 4Get Mobile You see more smart phones than you see computers All these new portable devices including mobile phones tablets intelligent devices like internet connected cameras and so many more are now the places where your website and social message can be seen and noticed

So if you are not seen well on a portable smart device you are losing out to your competitors who are already there It is now even more relevant to ensure that your websites are mobile compatible and the message gets clearly displayed

Invest on mobile smart marketing methods as they get further targeted due to high level of personalization of mobile users

ThumbRule 5Content - is still the king Creating valuable relevant contact is still one of the most important ingredient in a marketerrsquos success recipe Create content in form of blogs articles info-graphics podcasts videos and other creative variations that helps users to smartly connect to the idea you wish to present

The age old concept of lsquooriginal content creationrsquo holds the same value in the new marketing mediums You may also sometimes churn your content and ideas and present in new fashion but never copy content Take the help of professional content writing experts

Good original amp creative content always gets your message delivered right

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 5: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 3Research your customerEach customer is unique Use analytics to study the customer behavior Move a step ahead of demographics age group behaviors interest group behaviors and try to know each customer This is specially important in case of B2B scenarios and large clients

Before starting a message intended for a customer try to study his background his interests his business model and his current social moods if possible Use social media tools to refine the results See how the particular customer has interacted with your organization in the past

This will help you to get the right message across

ThumbRule 4Get Mobile You see more smart phones than you see computers All these new portable devices including mobile phones tablets intelligent devices like internet connected cameras and so many more are now the places where your website and social message can be seen and noticed

So if you are not seen well on a portable smart device you are losing out to your competitors who are already there It is now even more relevant to ensure that your websites are mobile compatible and the message gets clearly displayed

Invest on mobile smart marketing methods as they get further targeted due to high level of personalization of mobile users

ThumbRule 5Content - is still the king Creating valuable relevant contact is still one of the most important ingredient in a marketerrsquos success recipe Create content in form of blogs articles info-graphics podcasts videos and other creative variations that helps users to smartly connect to the idea you wish to present

The age old concept of lsquooriginal content creationrsquo holds the same value in the new marketing mediums You may also sometimes churn your content and ideas and present in new fashion but never copy content Take the help of professional content writing experts

Good original amp creative content always gets your message delivered right

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 6: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 4Get Mobile You see more smart phones than you see computers All these new portable devices including mobile phones tablets intelligent devices like internet connected cameras and so many more are now the places where your website and social message can be seen and noticed

So if you are not seen well on a portable smart device you are losing out to your competitors who are already there It is now even more relevant to ensure that your websites are mobile compatible and the message gets clearly displayed

Invest on mobile smart marketing methods as they get further targeted due to high level of personalization of mobile users

ThumbRule 5Content - is still the king Creating valuable relevant contact is still one of the most important ingredient in a marketerrsquos success recipe Create content in form of blogs articles info-graphics podcasts videos and other creative variations that helps users to smartly connect to the idea you wish to present

The age old concept of lsquooriginal content creationrsquo holds the same value in the new marketing mediums You may also sometimes churn your content and ideas and present in new fashion but never copy content Take the help of professional content writing experts

Good original amp creative content always gets your message delivered right

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 7: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 5Content - is still the king Creating valuable relevant contact is still one of the most important ingredient in a marketerrsquos success recipe Create content in form of blogs articles info-graphics podcasts videos and other creative variations that helps users to smartly connect to the idea you wish to present

The age old concept of lsquooriginal content creationrsquo holds the same value in the new marketing mediums You may also sometimes churn your content and ideas and present in new fashion but never copy content Take the help of professional content writing experts

Good original amp creative content always gets your message delivered right

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 8: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 6Blog often but do not floodAll good blogs have one thing in common - great original writings Blogs are for reading They must be interesting and must deliver value The value could be information humor relaxation knowledge or anything you wish to deliver Your blogs represent your thought Your customers read your mind through your blogs So keep in view the image you wish to maintain for your personal or official blog

Avoid stuffing your blog with irrelevant content that may put the reader off Make it crisp readable and inviting The success of a blog can mean a lot to your marketing efforts Remember that blogs are active windows to your organization Show your best side on your blog

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 9: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 7Be socially viralBeing active on the social media helps you feel the pulse of the masses Post when you have something to tell people and read what others are posting Reply to what is being written about you and your organization

Create buzz with posting and participating in social conversations online Understand that the social platforms are different that usual public announcement mediums They are not just to say your stuff and walk away The art is to build conversations Make unique interesting posts and get them viral

Give your posts a character a tone and a personality and see your social viral marketing succeed

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 10: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 8Use photos graphics imagesSuccess of platforms like Pintrest and Instagram have proved again that a picture is worth a thousand words When it comes to marketing a socially distributed image reaches millions of people If you are not using images well and are focused on text only you are losing on something big

We are moving to a media rich cyberspace where images hold the unique ability to load instantly and yet convey the message in a single glance

Create infographics that tell people about your ideas services and products Distribute them socially and make them as sharable as possible Use photos of your products to spread your messages across the cyberspace

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 11: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 9SEO is vitalSearch engine optimization is still one of the most important methods to get the top positions and maximum attention from people specially when they are in need of your products or services If your website is not optimized as per the latest algorithms chances are that you will be missed

SEO today is not limited to keyword positioning via on page methods or link building Algorithms followed by Google Yahoo amp Bing are far more complex and intelligent today They consider a multiplicity of factors and often come up with updates to weed out spammy websites

Professional SEO helps your website stay visible where it matters more the search engines

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 12: 10 Thumb-rules of Internet Marketing - 2013

ThumbRule 10Send NewslettersNewsletters keep your customers updated about you and your organization Your company and your customers enjoy a special relation us trust which gets stronger by keeping in touch with them This special bond is nurtured and gets fruitful by keeping a constant contact with them Build a subscriber base and keep them updated

It is virtually impossible to keep meeting all your clients on a regular basis So a regular periodic newsletter in print or email can help this special relationship going well for long

A word of warning here Never Spam It pulls down your organizationrsquos reputation Understand the difference between mass-mail and newsletters

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom

Page 13: 10 Thumb-rules of Internet Marketing - 2013

An AceGenesis publication Year 2013 Content Design and Distribution Rights Reserved with AceGenesis Technologies

Its a fabulous time aheadThe online marketing scenario are blazing with opportunities todayThis makes the choice of lsquopoints of investmentrsquo a little more complex To simplify I suggest you to follow the above guidelines while planning your marketing activities online

I am positive that you would have found the above 10 thumb-rules useful for your online marketing planning

Best of luck for your success

Ashish Sehgal

Need Professional HelpIf you are looking for help in your online marketing efforts and would like to consult us for the same please feel free to do so

Browse through our website AceGenesiscom and see how we can help you

You can also contact us and request for a meeting

AceGenesis TechnologiesInternet Marketing its best

337 Vardhman Grand Plaza 7 District CenterMangalam Place Sector 3 Rohini Delhi PIN 110085 INDIA

Phone +91 11 47 001 001 +91 11 27 94 04 62email aceacegenesiscom

URL httpwwwAceGenesiscom