10 Steps to Incredible Email Marketing
description
Transcript of 10 Steps to Incredible Email Marketing
CREATED BY
Amanda SeversSenior Account Manager
Rockhouse Partners
Grow Your List. Increase Engagement. Sell More Tickets.
Email marketing yields
an average ROI of
$44
10 STEPS TO INCREDIBLE EMAIL MARKETING
#1 BUILD YOUR DATABASEUse What You’ve Got: Ticket Buyers. Organic Sign-ups. Contests.
2.5x1-click forms gather more organic sign-
ups than text links
#2 CHOOSE THE RIGHT TOOLSEmail Provider. Google Analytics. Ticket Tracking Codes.
Email marketing yields
an average ROI of
$40
#3 SEND A WELCOME EMAILPut Your Best Foot Forward. Let Subscribers Know What to Expect.
The click rate for welcome emails is
4xgreater than regular
promotional emails
#4 DEFINE BUSINESS GOALSSell Tickets. Build Audience. Increase Awareness & Sponsorship Value.
Pre-sale emails alone
account for at least
10%of total
ticket sales
#5 SEGMENT & TARGETLeverage Data to Deliver Tailored Content to Your Target Audience.
Segmented emails achieve a
15%higher click rate than overall list
click rates
Winning email
subjectline
#6 CREATE STELLAR SUBJECT LINESStrong Value Proposition. Action-Oriented Messaging. A/B Testing.
Test 20% of the list so that
the other
80%receives a winning
subject line
#7 CREATE FOR MOBILEDesign for Touch Instead of Mouse-Click Using Mobile-Optimized Email Layouts.
More than
60%of email opens
come from mobile devices
#8 DRIVE TRAFFIC WITH CALLS-TO-ACTIONUse Buttons and Action-Oriented Messaging to Drive Clicks.
Buttons and images generate
2xthe clicks as regular
text links
4%
8%
7%
#9 FOCUS ON RESULTS: MEASURE & ANALYZESubscriber Activity. Traffic Sources. Conversions.
The average industry open rate is14%. We exceed that
90%+of the time
#10 IT’S A MARATHON, NOT A SPRINTImproving List Size. List Health. Engagement & Sales.
In 2013, Rockhouse grew our
clients’ lists by
50+%
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