10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has...

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10 Reasons Why Your Website Must Be Mobile

Transcript of 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has...

Page 1: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

10 Reasons Why Your Website Must Be Mobile

Page 2: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

Google has changed the rules for mobileIn April 2015, Google rolled out an update that promised to

“boost the ranking of mobile-friendly pages on mobile search results.”

Why is Google rewarding mobile-friendly sites?

Because with more Google searches happening on mobile than desktop computers in the US, it knows that its users — your potential customers — are using phones and tablets more than ever.

Google Webmaster Central Blog, 2015. Google Inside AdWords Blog, 2015

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MenuCompany Name

Page 3: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

61% of Americans now have smartphones

Pew survey data, 2013 1

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96%

use their phones at home

63%

use their phones in stores

88%

use their phones on the go

Pew survey data, 2013 2

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Google Mobile Planet statistics, 2013

82%

browse the internet on their phones

69%

browse the net multiple times a day

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Page 6: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

25% Browse the internet ONLY on their phones

GoMoNews, 2014 4

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Page 7: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

94% have searched for information about LOCAL businesses and services

Google Mobile Planet statistics, 2013 5

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Page 8: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

90% took action after searching for information about LOCAL businesses

Forbes/SearchEngineLand, 2013 6

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Page 9: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

70% of mobile searchers take action within ONE HOUR

Forbes/SearchEngineLand, 2013 7

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48%

called a business

After searching for a LOCAL business, consumers connect.

47%

visited a business’ website

51%

visited a business

Google Mobile Planet statistics, 2013 8

Page 11: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

9After searching for a LOCAL business, consumers buy!

Google Mobile Planet statistics, 2013

29%

made an in-store purchase

24%

made an online purchase

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Page 12: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

61% will ABANDON a mobile site if it’s hard to use

Forbes/SearchEngineLand, 2013 10

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Page 13: 10 Reasons Why Your Website Must Be Mobile · Reasons Why Your Website Must Be Mobile. Google has changed the rules for mobile In April 2015, Google rolled out an update that promised

Call the website professionals at hibu.

We’ll write and design a business website that will make you look great –on smartphones, tablets and desktops – and get you found.

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Talk with a hibu web specialist today 855-771-7858

1 Easy, affordable way to getthe mobile website you need…