FRANCHISE INTERNET MARKETING andSOCIAL MEDIA SUCCESS

10 QUESTIONS TO LEAD TO

In order to generate Franchise Internet Marketing and Social Media Success, it is important to establish a working model that can be leveraged for every local franchise.

Ask these 10 Questions to get started:

1. How will the Internet be used to ensure the franchise website lands on Page 1 for relevant searches in all of its local markets?

2. Whose responsibility is it to ensure that page 1 rankings occur…franchisor or franchisee?

3. How will franchise social media be utilized? Will it only be used at the brand level or also to help local franchises engage with their markets? How many pages and profiles are required to do this?

4. Who is responsible for setting up and maintaining those social media networks?

5. How will you make sure that franchise online brand management is maintained throughout the process?

6. How will you monitor and respond to customer feedback in a consistent and positive way with social care? Who is responsible for doing so?

7. How will you make sure that all franchisees know how to respond to serious online issues in order to prevent the rapid spreading of negative customer feedback?

8. Will social media participation be mandatory, and if so what measures of success will be put in place and what level of interaction and time commitment would be required of franchisees?

9. What costs will be incurred to achieve these goals? Time or money or both?

10. Who will incur the necessary costs of maintaining the Franchise Internet Marketing and Social Media program? Franchisor? Franchisees? Or both?

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