Are You Ready To Leverage The Internet?

Local Business InternetSuccess Strategies

The 3-part dashboard for Growing a BusinessHow to Understand MarketsThe key to making money on the internetHow to build local business through the webHow to create customized social media planConnecting social media to sales funnelsHow to harness the power of syndication

Objectives

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Consulting with CEOs & deciders since 2001Attracted million dollar backers onlineHigh end coaching clients attracted onlineSelf-made internet strategist & researcherMade “Massive” mistake with Internet HUBFounder at www.IdeaAgeConsulting.com

About Me

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Mine Your Wealth Capital Matrix Spiritual Capital Social Capital Intellectual Capital

Create Product Or ServiceEstablish Your EnterpriseGrow Your Business

Mine Your Hidden Gold

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People – Demographic, PsychographicProblem – Business, ConsumerProcess – Service, Product, ChannelPassion – Personality, Emotional Epics

4P Strategic Positioning

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1. Increase number of prospects2. Increase client conversion ratio3. Increase average customer value

3 Ways To Grow A Business

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1000 x 20% x $500 = $100,0001200 x 0.20 x $500 = $120,0001000 x 0.24 x $500 = $120,0001000 x 0.20 x $600 = $120,0001200 x 0.24 x $600 = $172,800 = 73% Growth

The Revenue Growth Formula

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GENERATE More Prospects Directly And Through ReferralsCONVERT more prospects to clients with Web PresenceMONETIZE customer list more profitably (info-publishing/affiliate)

Internet Growth Matrix

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•70% of U.S. Households now use the internet as an information source when shopping LOCALLY for products and services.

•93% percent of consumers believe businesses should have a presence on Social media. (85% expect to be interacted with)

•YouTube No 2. Search Engine (Comscore, January 2009) ahead of www.Yahoo.com

•Facebook w/ over 307 million users – The World’s 4th most populated country just behind the US. (CNN, Sept 2009)

Why Internet?

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World’s Largest List/Phone book World’s Largest information storage and

filing system World’s Largest communication system World’s largest shopping mall and

marketplace World’s largest Entertainment system

Ways To Think About The Internet

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Communication/Interaction Information Shopping Entertainment

Understand Internet-based Opportunity

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Generate leads and prospectsAccess local media publicityGain Credibility and Trust positioningAdd low-headache Profit Centers

Local Business Internet

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Generate leads and prospectsAccess local media publicityGain Credibility and Trust positioningAdd low-headache Profit Centers

Local Business Internet

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Low startup costsHighly scalableModular and Easy-to-changePotentially Very Profitable

Online Business Advantages

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But there is

ONE

BIG

PROBLEM

Agenda

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Google has indexed 1 Trillion+ pages (Google blog, July 2008)

530 million Hosted Domains (7/08)Over 3,000 marketing messages/day

The World’s Biggest Haystack!

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Not Focused On What They Want Product-Centric or Corporate-centric Information-bare web strategy

Focused more on Selling than Relationship-building

Selling Too Early In Relationship (Think 2-step)

Avoid The Biggest Mistakes

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4P USP Integration Content Partners SyndicationComponents

SEO Website | Email | Social Media | Partners | Advertising (Paid and Free) | Linking

Lack of Strategic Internet Marketing Plan

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C-T-P-MContentTrafficPositioning and Pre-sellMonetization

Getting found Online

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Barack Obama Rules– Strategy First – ACES System – “Have A Take” (Develop expert

opinion)– Duplicate Yourself With Partners– Syndicate Yourself with Tools

Social Media Marketing

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Be Like Obama, Have Strategy (Strategy Mindset)

First Commandment

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Plan before you actThink 4P first, then buildResearch customer language (keywords)Think about client hangoutsCraft strategy minding the above

Strategy means…

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Attract, Capture, Engage, Sell (ACES Marketing)

Second Commandment

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Attract with keyword content & social mediaCapture with List Bait (targeted hooks)Engage with content series, auto-respondersSell as part of engagement & conversation

Multi-step ACES Marketing

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Have a take or get hung up on (Thought Leadership & the 4P Framework)

Third Commandment

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Develop content for your target audienceMatch content to “felt” needsContent sharing - think daily, weekly, monthly, quarterly, annually.

Have something to Say!

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Duplicate yourself with partners and allies

Fourth Commandment

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Create high margin products & programsDeploy an affiliate recruitment systemEncourage partner activity with incentivesFocus on the right math – visitor value!

Multiply yourself with partners

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Syndicate Yourself – With Publishing and Syndication Tools (PASS)

Fifth Commandment

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Publish written, audio, video and graphic content regularly

Syndicate your content automatically and systematically

Publish and Syndicate Systematically (PASS)

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RESOURCES

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Access Continuing Internet EducationBuild Attention-getting platformsCapture systems and toolsDeveloping engagement resourcesEasing into Monetization and SalesFull List of Tools and Resources

RESOURCES

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•www.SmallBusinessDigitalCoach.com •www.TurnAttentionIntoDollars.com •http://bit.ly/FreeWorkshopDVD •http://bit.ly/DenverSocialMedia101 •http://www.youtube.com/IdeaAgeConsulting

•www.IdeaAgeConsulting.com

Resources Part 1 – Follow Us

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www.TurnAttentionIntoDollars.com http://budurl.com/WebActionGuide www.TerryDean.org – Internet Business Strategieshttp://budurl.com/MomentumMarketing http://www.Affilorama.com – Free Affiliate Marketing

Resources Part 2 - Follow Our Favorites

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Attention Marketing Platforms

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Website creation tools

•www.TurnAttentionIntoDollars.com - Traffic-generating sites•www.WordPress.org – Create a Blog Website for Business•www.Blogger.com – Blog without website hosting account

SOME FREE METHODS (Note there are often limitations)•www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website. (Example: www.Facebook.com/BusinessConsultants ) •www.Blinkweb.com – Free websites (examples under “Free tools” below)•www.Squidoo.com – FREE lenses can act like a webpage

Web site creation (Including DIY)

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•www.TurnAttentionIntoDollars.com - Traffic-generating sites•www.WordPress.org – Create a Blog Website for Business•www.Blogger.com – Blog without website hosting account

SOME FREE METHODS (Note there are often limitations)•www.facebook.com/pages/create.php - Facebook Fan Pages can act like a mini-website. (Example: www.Facebook.com/BusinessConsultants ) •www.Blinkweb.com – Free websites (examples under “Free tools” below)•www.Squidoo.com – FREE lenses can act like a webpage

Web site creation (Including DIY)

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http://budurl.com/EmailCapture – We use this Email Capture and email marketing system featuring industry-leading delivery rates.

The best way to instantly increase revenues is to get repeat business. Combining a powerful online database with an email auto-responder sequence is the single most powerful way to accomplish this online. It also happens to be the best way to maximize website visitor value.

Build Customer & Prospect Database

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http://www.techsmith.com/camtasia.asp - Create Videoswww.TeleSeminarFormulaMastery.com – Teleseminar creationwww.FreeConferenceCalling.com – Record audio freewww.Kunaki.com – CD/DVD creation and fulfillment

http://budurl.com/memberSAT - Membership program

Product Creation Resources

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www.techsmith.com/camtasia.asp - Create Videoswww.TeleSeminarFormulaMastery.com – Teleseminar creationwww.FreeConferenceCalling.com – Record audio freewww.Budurl.com/VDollarSeminars - Teleseminar Platformwww.Kunaki.com – CD/DVD creation and fulfillment

www.budurl.com/memberSAT - Membership program

Digital Product Creation Resources

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www.budurl.com/SellingWords – Now FREE! The 159-page resource!www.SAFERSellingFormula.com - Selling Superioritywww.Paypal.com – Accept Payments onlinewww.ClickBank.com – Largest affiliate marketplacewww.1shoppingcart.com – Shopping cart & affiliate mgmtwww.e-junkie.com – Protect digital products

Digital Persuasion & Selling

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www.FreeConferenceCalling.com - Free Teleseminar http://camstudio.org/ -Free open source

screencastingwww.jingproject.com – Free 5 minute Screencasthttp://audacity.sourceforge.net/ - Sound editingwww.YouTube.com – Free Video Sharingwww.PrimoPDF.com – Free PDF generatorwww.Gutenberg.org – 25,000+ public domain books.www.animoto.com – Create videos from pictures

FREE

22 Free Tools – Part 1

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www.K7.net – Free Disposable phone numberswww.xmind.net – Free Mind Mappingwww.budurl.com/ResearchMatrix - Ultimate Researchwww.budurl.com/DecisionMatrix - Decision software www.blinkweb.com – Free Websiteswww.Skype.com – Free calls and video chat

22 Free Tools – Part 2

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www.ourmedia.org – Non-commercial media storing

www.wizIQ.com – Webinar & collaboration site.www.DimDim.com – Free Webinar solution.www.SurveyMonkey.com – Online Survey Servicewww.sxc.hu – Free Royalty-free stock photos onlinewww.EmailLargeFile.com – Up to 150MB file

transferwww.Tadalist.com – Personal productivity trackingwww.SkinPress.com – Free WordPress Themes

22 Free Tools – Part 3

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Local Business Social Networking And Online Classified Advertising

Resources

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Real Fast Local Business Networking

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www.Meetup.comwww.Biznik.comwww.LinkedIn.comwww.Twitter.com (with local search)

Local Business Listings & Classifieds

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Local Business ListingsGoogle Local Business ListingsYahoo local

Classified Ads Websiteswww.Craigslist.comwww.Backpage.comwww.kijiji.comwww.domesticsaleusa.com

Other Local Business Internet resources

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1. www.InsiderPages.com 2. www.Yelp.com 3. www.merchantcircle.com4. http://localbizsearch.timescall.com5. www.merchantcircle.com6. http://citysquares.com7. http://local.yahoo.com 8. www.matchpoint.com9. http://local.botw.org

Idea Age ConsultingSocialweb@IdeaAgeConsulting.com

13918 E Mississippi Avenue #193Denver, CO 80012

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