10 Mobile Design Success Factors

10 Mobile Design Success Factors

http://www.urmobile.com

• Keep It Simple

• Mobile Optimization

• Rich Interactive Experience

• Seamless Integration

• Clear Visuals and Call-To-Action

• Easy to Share

• Create Not Convert

• Value

• Navigation level

• Location Context

http://urmobile.com/

• Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. • Games, music and social media were the only categories in which users would rather use a downloaded app than browse the mobile web. • Their preference for mobile browsers extended to the retail category, with users showing a strong bias toward mobile browsers for accomplishing every mobile shopping task mentioned. • Whether it was researching product and price info or sharing that information socially, mobile users would rather fire up a browser than a dedicated app.


According to eMarketer.com


Keep it Simple1.


• At the most basic level, users expect immediate access to legible information about you, your company, and your cause in the mobile web. This is called Mobile Brand Relevance.• You must know that your current website generally used for computer browsers is not compatible with that of mobile phones.• To start with you can build a smaller version of your current website.


Mobile Optimization • The mobile web demands a unique user experience to meet user expectations and demands. Here are some pointers on what optimization actually looks like, beyond big buttons and clear pictures:


2.

• Auto-sensing the users’ access device and routing appropriate content, based on the user device. ur mobile’s system recognizes the device requesting your url and serves up the content formatted appropriately for about 95% of smartphones including iPhone, Android, Palm and newer RIM/Blackberry.

• Fewer clicks than a desktop site• Prioritization of content based on user demand Faster load time


Rich Interactive Experience 3.• Mobile gives you the chance to place video, audio, pictures, opt-in solutions, real time updates, emergency notification, advocacy and so much more. This is no different than the web experience. • However, the same web experience and format does not translate to the mobile channel. • Going back to relevance, the mobile experience is not generated by the simple migration of online content to mobile. It demands a unique feel and experience.

People use or will access your mobile web more frequently than your online web. People simply don’t forget their phones when leaving the house, but they are looking for ways to leave their laptop behind.

As a result, they connect with you more frequently if given a pleasant experience via your mobile presence.



Seamless Integration • Your mobile website should not be a solo experience. Provide a seamless integration and experience across all digital channels.


4.


Clear Visuals and Call-To-Action 5.


For your mobile strategy to be successful and to engage users you must have a clear call-to-action on every page.


Easy to Share


6.• Social Media is the killer app of mobile.• Provide a way for users to share your information via Twitter, Facebook, etc.


Create Not Convert


7. Do not convert your online website to mobile. Create a new mobile website optimized for the mobile channel.


Value


8. Keep offering the latest news, deals, events, information, etc via your mobile website.


Navigation Level


Your customer should be able to get all the information or take desired action in two or three clicks.

9.


10.


Location Context

Customers are searching for local information. If you offer local services make sure you leverage location based marketing.


http://www.urmobile.com/

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10 Mobile Design Success Factors

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