10 marketing automation tools for your small business
-
Upload
rodolfo-melogli -
Category
Business
-
view
145 -
download
0
Transcript of 10 marketing automation tools for your small business
Time:
1) You can create it2) You can save it3) You can multiply it4) You can identify:
a) patternsb) habitsc) automatable tasksd) copy/paste tasks
Fuel: identifying ideas, opportunities & patternsEngine: software to help you automateIgnition: turn automation on & track resultsBonus: 10 apps that will save you time
Marketing Automation
Rodolfo Melogli @RMelogli
~ Author
~ Digital Marketing Coach
~ WooCommerce Expert
Lego MEng :)
Road MEng
Digital MEng
Fuel: identifying ideas, opportunities & patternsEngine: software to help you automateIgnition: turn automation on & track resultsBonus: 10 tricks that will save you time
Marketing Automation
Patterns, Opportunities (1)
● 100% Custom to Your Business
● Spend 1 week tracking repeat tasks: identify what actions you take regularly that help drive your sales
● Select 3 areas of your website that could/should work automatically e.g. email autoresponder
● Offline Sales Funnel - what could you do similarly @ website?
● What are successful entrepreneurs doing already?
Patterns, Opportunities (2)
● Create Check-lists e.g. Blog Writing:
a) Research Topic
b) Brainstorm on paper
c) Strategy (CTA?)
d) Write
e) Edit
f) Schedule
g) Publish
h) Social Media
i) Newsletter
Patterns, Opportunities (3)
● Brainstorm Automation e.g. Blog Writing:
a) Research Topic -> Google Alerts?
b) Brainstorm on paper
c) Strategy (CTA?) -> Lead Magnet, Email Capture, Download, Sequence, etc?
d) Write
e) Edit
f) Schedule -> WordPress?
g) Publish -> WordPress?
h) Social Media -> AutoShare on social?
i) Newsletter -> AutoPost to Mailchimp?
Automation Options:
1) IF ____, THEN ____ (trigger)
2) GIVEN THAT I’M DOING ___, I MIGHT AS WELL DO ___ (multitask)
3) TRIAL TO PURCHASE (sales funnel)
4) LEADS TO CUSTOMERS (nurture)
5) EMAIL NOTIFICATIONS FOR ADMIN & CUSTOMERS (repeat alerts)
“Take the Challenge”a. To enter, register at
BusinessBloomer.com/Challenge
b. Take action on today’s or any previous month’s strategy: BusinessBloomer.com/Slides
c. Present here next month, for 10 minutes, with actions taken, failures & successes. Offer!
Fuel: identifying ideas, opportunities & patternsEngine: software to help you automateIgnition: turn automation on & track resultsBonus: 10 tricks that will save you time
Marketing Automation
1. Zapier & IFTTT
● If App1, then App2
● Custom Email
● Email List
● GCal Event Promotion
● Spreadsheet Population
● Accounts
● Social
● Storage
2. Drip campaigns
● If trigger (sign up, webinar) then email a timed sequence
● Starts with Welcome Email
● Get to know each other like offline
● Educate
● Ask them to do something
● Aweber $, Mailchimp $...
3. Free Trial Onboarding
● Get potential customers to sign up for a free trial. Once prospects starts integrating the software into their workflow they’re likely to pay
● If prospects take a desired action from the previous message, the marketing automation system will move them into a new segment
● Education comes before selling, as well as free comes before paid!
4. Lead Magnets
● Automated webinars or downloads for different stages of the funnel
● Upon opt-in, send autoresponder series
○ welcome
○ thanks for watching
○ ask feedback?
○ share social?
5. Alerts
● Scheduled post has been published
● User has opted-in
● Google Alert for content research
● FB private message?
6. Social Media from RSS
● RSS feed: wordpress blog, jobs, etc
● Tools detect new RSS and share to chosen media
● Set it once & forget it
7. Social Media cross-promotion
● Hopefully you’ve picked your ONLY social media
● Tools allow you to share to the other ones as well
● No need to be “present”, but extra clicks matter
8. Tracking Reports Automation
● KPIs tracking should be vital to your small business
● How many times can you possibly login to GA?
● Use automated email reports as reminders, weekly alerts
9. CRM
“can create Web forms and links, execute automated campaigns, track ROI, provide real-time customer updates,
manage customer databases…”
Fuel: identifying ideas, opportunities & patternsEngine: software to help you automateIgnition: turn automation on & track resultsBonus: 10 tricks that will save you time
Marketing Automation
Next 4 Weeks
a. Analyse your business processes
b. Identify automation opportunities
c. Test 1 automation Strategy
d. Test 1 time-saving App