10 HEADLINE FORMULAS

MAGNETICHEADLINES

10 HEADLINEFORMULASTHAT ALWAYSWORK!

(with examples)

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MAGNETIC HEADLINES10 HEADLINE FORMULAS THAT ALWAYS WORK!

Headlines Matter!Don’t believe me?

Check out this book... “Astrological Love”, by Naura Hayden.

This book was published in 1982, and sold fewer than 5000 copies before going out of print.

Later, the book was rebranded and re-published.

This book was published in 1998, and sold over 2.6 Million copies!!

The two books have nearly the same content, with the title and cover changed.

They are, essentially, the same book, with a different “headline”.

Now do you believe me? Headlines Matter!


The headline of your copy is the single-most important piece of content that you can create.

Why? As an average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest of the article.

This is the secret to the power of your headline, and why it determines the effectiveness of the entire piece.

It all comes down to one simple rule:

“The better your headline, the better your odds of beating the averages and getting what you’ve written

read by a larger number of people!“

Included in this report are 10 categories of headlines, including examples and, more importantly, an explanation as to why each category is effective.

If you don't understand the psychology of a given strategy, you won't be able to predict which will be the best one to use.

So be sure to read the "Why It Works" section that accompanies each headline, and soon you'll be creating compelling headlines that draw your readers in and increase engagement!

So, without any further ado...

Let’s Look At The Formulas...


The Social Proof Headline

Examples

● Who else wants a FREE professional quality Wordpress theme?

● Now You, Too Can Have [Desirable Trait or Outcome]

● Here is a Method That is Helping [Demographic] To [Achieve Desired

Outcome]

● Who else wants to take free vacations every six months?

● What Everybody Ought To Know About [Pain Point]

Why It Works

Social proof is one of the strongest motivators when it comes to getting readers

to take action. By implying that there is already a consensus about your topic,

you validate their desire to believe that they will be regarded as an intelligent

decision-maker for consuming your content / purchasing your offer.


The "How-To" Headline

Examples

● How To Travel [Destination] On [$ amount] Dollars A Day

● How To Build A [DIY Project] In [#] Easy Steps.

● How To Impress Your Friends With This One Simple Trick

Why It Works

The how-to headline appeals to the need most of us have to improve ourselves

or our lives in some way. Furthermore, it should focus on explaining the

benefits, not the features, of the content. For example, "How To Make Money

Working From Home" (The benefit is the money) is far more compelling than

"How To Start a Home Business".


The "Revelation" Headline

Examples

● Little Known Ways To [Achieve A Goal]

● The Secret To [Desirable Outcome]

● Revealed! [A Number] Ways To [Solve This Problem]

Why It Works

By highlighting the benefits with a "secret" revelation, you are invoking the

double-whammy of social proof and inclusion. As a whole, people take

self-satisfaction from being "in the know." By capitalizing on this fact, you can

draw them into your content.


The "Explanation" Headline

Examples

● Why Your Blog Posts Get Ignored, And How to Fix It

● Top 10 Reasons You Should Be Using Social Media]

Why It Works

Robert Cialdini cites the power of the word “because” in his book Influence: The

Psychology of Persuasion. His research showed that simply adding the word

“because” to a request makes it more likely you’ll get what you’re asking for.

Advertising copywriters have known this secret for a long time; evoke their

curiosity and you already have a hook.


The "Probing Question" Headline

Examples

● Are You Making These Mistakes On Your Taxes?

● Are You Sabotaging Your Workout? Read This To Find Out!

● Gotten a speeding ticket lately? You Should Read This!

Why It Works

Robert Cialdini cites the power of the word “because” in his book Influence:

The Psychology of Persuasion. His research showed that simply adding the

word “because” to a request makes it more likely you’ll get what you’re

asking for. Advertising copywriters have known this secret for a long time;

evoke their curiosity and you already have a hook.


The "Transactional" Headline

Examples

● Do This One Thing Twice A Week To End [This Specific Pain Point]

● Give Me 27 Minutes And I'll Show You [How To Solve Their Problem]

Forever!

Why It Works

This headline formula is all about the promise. When you truly have “Wow!”

level content, this headline that will grab attention. Be careful to ensure

that what you're promising can deliver, though! The last thing you want to

do is lose authority when what you are recommending to your clients fails

to come through.


The "If-Then" Headline

Examples

● If You Can Send and Receive E-mail, You Can Build A List

● If You Can Follow a Recipe, You Can Write Better Headlines

● If You Can Use A Hammer, You Can Repair [DIY Project]

Why It Works

With this headline, you're contrasting something that the reader already

knows how to do (and that is simple/easy to do) with what your content is

about. This is designed to overcome feelings of hesitancy around the

perception that something is challenging or difficult to do.


The "Get Rid Of _____" Headline

Examples

● Get Rid Of [Problem] Once And For All

● End [This Pain Point] Fast!

● Dump Your Unproductive Work Habits!

Why It Works

This headline goes directly to the heart of a pain point, and promises that it

will not only be gone, but implies (either directly or indirectly) that the pain

point will be eliminated permanently.

Depending on the severity of the pain point, this can be immensely

powerful.

What’s important here is that you take the time to really understand the

valid pain points of your intended audience, and that your headline ties

into your back-end product. It’s important to really understand your

message-to-market match.


The "Painless End Of Pain" Headline

Examples

● Simple Ways To [Solve A Specific Problem]

● The Fast and Effective Way To [End This Pain Point]

● End [Problem] Now and Forever!

● Lose Weight Without Losing Your Life To The Gym

Why It Works

This is a classic formula that identifies either a painful problem or an

unfulfilled desire that the reader wants to remedy, and promises that it can

be accomplished without a great degree of further pain on the reader's

part.


The "Set Example" Headline

Examples

● [Do Something] Like [Someone Known For That Something]

● Invest Like Warren Buffet

● Party Like Kanye West

● Learn To Golf Like Tiger Woods

Why It Works

This method invokes not only social proof in that your 'example' is

someone already socially recognized as a leader in whatever the headline is

about, but also invokes the 'greatness by association' aspect of the 'special

someone'. This works well when there is an individual who is a household

name, especially outside of the niche you're working in. For example,

Gatorade used this strategy to great effect with the “Be Like Mike”

campaign featuring Michael Jordan in the early 1990s.


Conclusion and Next Steps

There you have them!

With this arsenal of sure-fire headline formulas, you can create attention-grabbing headlines for your articles, blog posts, emails and ad copy.

But don't just pick them at random.

When you're sitting down to create content, many experts agree that writing the headline first will set the tone of what you're working on.

So instead of just sitting down and brain-dumping your copy, next time sit down and brainstorm your headline!

You can follow this basic process for coming up with your next powerful headline:

Create about 20 different headlines using the different formulas in this reference guide

● The 10 Headline Formulas You Need To Generate An Endless Stream Of Leads

● Simple Headline Formulas You Can Use● Create Compelling Headlines● Magnetic Headlines You Can Use● Headline-Generation Secrets of the Pros!● Who wants a better headline tool?● Marketing Your Idea With Better Headlines● … you get the idea. :)● Discard half. ● Pick your favorite three. ● Your best headline is in that list! If one doesn’t jump out at you, simply

repeat this process until one does.


Conclusion and Next Steps (cont)

Now it's up to you!

Do you want to take your copywriting to the next level and really be able to communicate in a way that compels your audience to pull out their wallet!

Get the Copywriting Mastery Course and become a master copywriter, and explode your network marketing business!

https://elitemarketingpro.com/r/eCVLw

https://elitemarketingpro.com/r/eCVLw

10 HEADLINE FORMULAS

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