1.0 EXPERIENTIAL GRAPHIC DESIGN A PHYSICAL RELATIONSHIP · image + branding thematic context user...
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1.0 EXPERIENTIAL GRAPHIC DESIGN
A PHYSICAL RELATIONSHIP
BFA SEMINAR | FALL 2016
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XGD
Experiential Graphic Design (XGD)
formerly known as Environmental Graphic Design (EGD)
The new name was voted on and changed in November 2013 to get away from the connotation of it having to do with being “green”.
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SERIOUSLY WHAT IS IT?
The purpose of XGD is to communicate meaningful information via words, symbols, diagrams, and images.
XGD plays a key role in how people use and experience the build environment.
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SIGNAGE +WAYFINDING
INTERPRETIVE PLACEMAKING
CORE COMPONENTS
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#HOLISTIC
We view interaction design as fundamental to all disciplines, fields, and approaches that are concerned with researching and designing interactive products and systems for people.
WAYFINDING + SIGNAGE
Wayfinding solutions require more than signage, including: pathways, visual cues, landmarks, maps, human guides, GPS. This should all help form a mental map of a site or environment.
Signage helps people find their way through an environment.
SIGNAGE
WAYFINDING
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#HOLISTIC
We view interaction design as fundamental to all disciplines, fields, and approaches that are concerned with researching and designing interactive products and systems for people.
INTERPRETIVE
Interpretive information tells a story about the meaning of a concept or theme, and object, a site, a historical figure, a corporation and its products, and so on...
This is usually displayed in the form of exhibits.
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PLACEMAKING
Placemaking creates a distinctive image for a site and can be expressed in several ways.
Keep placemaking in the framework of communication. Without the intent of communication it becomes architecture, interior design, sculpture, etc. which isn’t true placemaking.
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TOO COMPLEX FOR COLLEGE
XGD projects are typically complex and expensive, crossing the boundaries of various design disciplines. This is why it is so seldom offered in college.
Typically XGD professionals gain experience through the workplace.
You’re just in luck though, we’re going to dive right in and kick its ass this quarter!
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DESIGNISM #59,732
THE SEPARATION IS INTHE PREPARATION.– RUSSELL WILSON
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PRELIMINARYPROGRAMMING
SCHEMATICDESIGN
DESIGN DEVELOPMENT
DOCUMEN-TATION
BIDDING FABRICATION &INSTALLATION
EVALUATION
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DATA COLLECTION& ANALYSIS
MATERIALS RENDERINGCONCEPT
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macro micro
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PRELIMINARY PROGRAMMING (PP)
During this phase designers collect as much information as they can on a project and then make sense of it.
time + budgetimage + brandingthematic contextuser profilesphysical sitecirculationcodesclient protocolspreferences
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SCHEMATIC DESIGN (SD)
The initial design phase when the informational and visual foundations of the signage program are laid. The goal is to generate as many ideas, concepts and approaches to the design problem as possible.
project contextkey sign locationsnomenclaturesign hierarchytypeface optionssymbol optionsmaterial optionscolor optionssign elevations
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DESIGN DEVELOPMENT (DD)
A complete inventory of all the signs in the program must be developed and typed.
sign locationmessage-schedulesign graphicssign hardware
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DOCUMENTATION
Coherence is the quality that ensures that all the pieces hold together in a way that feels seamless to the customer.
final plansrenderingstechnical specs
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SOCIETY FOR EXPERIENTIAL GRAPHIC DESIGNERS (SEGD)
SEGD is an international non-profit educational organization providing resources for design specialists in the field of experiential graphic design, architecture, and landscape, interior, and industrial design.
www.segd.org